Having an online presence of your business can not be downplayed.
It goes without saying that a website is the ‘face’ of your brand.
A digital awareness of your brand is a game changer, making your brand rock or flop.
A strategically sound web application development company knows the importance of good landing page.
From the realm of marketing, it would be not be questionable to consider landing page as a self sufficient page of your website.
Landing page is distinct from the main website and has been built with the focus to convince your audience to take an action.
A landing page has been designed for your audience before your product has been released and also after it has!
After providing the email address, 65% of users are likely to share essential information while using a landing page.
Business only has one objective and focus in mind while writing, designing and developing a landing page.
LANDING PAGE TYPES :
- Click Through Landing Page :
The purpose page is persuade users to click through to another page.
- Lead Generation Landing Page :
The purpose is to capture the data of visitors.
Our expert web app developers can help you build just the right landing page for your site.
In order to boost the goals of your business, a powerfully convincing landing page is what is essential.
Instapage is a popular – landing page builder facilitating businesses to develop desirable landing pages.
After deep brainstorming we bring to you some insights on creating stylish landing pages.
While designing a Landing Page say YES To THESE:
1. Clear Call to Action Button
2. Focus on Customer Viewpoint
3. Headline that is catchy
4. A design that is clean, simple and elegant
5. Flaunt off your work and client testimonials
The influence a landing page brings to a lot to your brand.
The desirability and value of your app can be measured based on the user engagement of your site and landing page.
Not only an attractive landing page but also good marketing tactics has some contribution in reaching your business goals.
Focusing on the emotional outlook of your landing page than the logic appeal is another key ingredient that you would want to consider if you are into web application development.
The question that strikes million of entrepreneurs – How to invigorate the culture and value of your business?
The answer is very plain – by building an attractive and convincing landing page.
For making your user to take up some action on your site, focused branding with digital marketing is also called for.
With strong branding approach and captivating strategies, you can end up building the most awesome landing page which is not only mesmerizing to look at but also solves your purpose of boosting business.
For achieving the benchmark of trustworthiness, which in return plays a vital role in collection of visitor data – a compelling design is crucial.
Emotional advertisement to gauge traction is also a great way to build up the desirability for your brand.
‘Joy Marketing Campaigns’ like McDonald’s “I’m Lovin’ it” and Coca Cola’s “I’d Like to Buy the World a Coke” were able to connect with their customers at emotional level.
Making your user feel personally attached to your brand is an art that you need to master.
Expressing campaigns like these campaign are the perfect example of forming emotional bond between your brand and humans.
#1 GET HIGHER SUCCESS WITH ITERATION
Other than making your brand shine, regular updates in your existing landing page is going to help you boost business.
Regularly testing and trying to figure out user behaviour is going to help you hit a homerun.
A designer having user perspective is going to bring value to your business.
An experienced web app development company advises to keep your landing page fresh by making periodical updates without losing the focus of your business objectives.
Wista and Unbounce happen to have the best landing pages, where users feel personally attached to the website and willing shares all the essential information.
The only way to test the worth of your landing page by putting it online.
The best environment for testing is to observe user behaviour towards your landing page.
Since landing page is the chief page of your business as it only gets you users, so you’d have to make sure that it deserves the highest degree of attention.
Landing page isn’t something that is just designed for the sake of it rather a lot of calculation and analysis goes in before a desirable landing page is designed.
For a website, landing page is its best friend as it helps in generating leads, conversion funnel and user engagement
#2 A PROMISING STATEMENT
Landing page are not mere tools for getting audiences or sales to your business. It is much more than that.
They happen to be the face of your business, manifesting your work and how you do it.
The concept of making a big promising statement on the homepage is going to help you gain users’ trust.
Doing something out of the box, will definitely keep you ahead in your niche.
Getting your visitors sign up for memberships, subscribe to newsletters or getting them into sales by offering lucrative offers that they just can’t say no to.
All these are the techniques to offer promising statement to your clients.
If you are hiring expert web app developers for building your landing page, make sure that you choose the one’s who have an eye for details.
#3 DESIRABILITY – YOUR SECRET TO MAKE USERS CLICK
Usage of bold design on your landing page can definitely give a volume to the strength of the message you aim to get noticed.
Not only his use of bold designs is going to make your landing page super attractive.
A nice looking landing page always leaves a lasting impression in the mind of users and they feel naturally connected with it.
A clever use of colour, fonts size and appearance on your landing page explains your dedication in pleasing your visitors and making them feel home.
Apptunix, a premium web app development company knows the importance of a pixel perfect landing page.
The desirability of your landing page is directly proportional to the success and popularity of your brand.
Making users want more of what you offer is what desirability is all about.
The desirability of users can be understood by the following attributes.
Perceived value : The value or worth of a product/service.
Culture fit : Feeling about the appearance of product or the brand.
If you are looking for a web app development strategy for your website then
get in touch with us!
#4 EXPERIMENTATION – YOUR LADDER OF GROWTH
We can never be sure of an ideal landing page even if you ace it with best of content or designs.
All the efforts will be in vain if you don’t get your app a real time testing of your landing page and real time testing can only be done putting your landing page online.
Without actually tested user behaviour, everything else is hypothesis.
Remember that a landing page always needs to be experimental based on the behaviour of users.
A bold landing page is always worth the the risk. Always take time to be inspired in creating the best of best landing page.
An attractive landing page will definitely polish your brand and company values.
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