HOW TO STEER YOUR MARKETING EFFORTS IN THE RIGHT DIRECTION
HOW TO STEER YOUR MARKETING EFFORTS IN THE RIGHT DIRECTION

HOW TO STEER YOUR MARKETING EFFORTS IN THE RIGHT DIRECTION

Marketing, Marketing Marketing! Oh yes, it’s seems marketing is all the buzz these days. So you’ve opened a cafeteria down the avenue, you need to do marketing to get people in! Oh! you’re running a private school, you’re still going to need marketing to get the parent’s attention and convince them to send their kids to your school.
 
Marketing has become a necessity for everyone with a cause that they want people to hear about. That’s right, it’s a fiercely contested field now. But as beneficial and significant marketing is made out to be, the most common types of reports we hear coming from the business world is – how it’s not working for them.
 
There’s nothing wrong with those reports. Marketing’s ought to be difficult and there are more than a few reasons why you won’t always get it right. This article will help you understand why your marketing plans aren’t working out as you intend them to. Read on to learn more:

Lack Of Phone Skills

 
phone skills
 

You should write down the business goals in a crystal clear manner. There’s no point in rushing towards unclear goals because unless you know what you’re trying to achieve, you won’t be able to make a thought-out plan.You should write down the business goals in a crystal clear manner. There’s no point in rushing towards unclear goals because unless you know what you’re trying to achieve, you won’t be able to make a thought-out plan.
 
Yes, the phoning skills. Possibly the first point of contact for outsiders with your business. A great deal of emphasis is being laid upon how you want your marketing message to be conveyed to the general public. Indeed, it isn’t until everyone inside has poked and prodded with every little detail of the campaign that it actually gets to see the daylight.
 
The hope is always that it’ll reap rewards. Few weeks pass by, you get some kind of response but the business doesn’t really gain anything. You wait out a few more days. Still, the result is the same. In the end, you’re forced to confess – ‘maybe we didn’t get our marketing right.’ That’s possible. But oftentimes, the marketing does its job, it’s just the lead conversion that’s not up to the mark.
 
Phoning is a very good example. It holds even greater significance for the local business, whose first point of contact with their customers is through phone calls. Imagine you wanted to see a doctor to discuss some health concern. You phone up their clinic. At first, you’re greeted with an automated voicemail. You listen to that for a few minutes and finally, you’re connected with the receptionist. You ask to have an appointment scheduled as soon as possible. But the receptionist isn’t able to book you until next week. You hang up, knowing you can’t wait that long. That’s marketing all gone wrong.
 
Now we’re not saying every health clinic will have you wait for a whole week to book your appointment or you’d have to listen to the annoying voicemail for a few minutes. But if that’s what’s happening in your clinic there’s every reason you might be turning away visitors before they’ve even set foot inside the door.

Growth Comes At A Cost

 
Growth Comes At A Cost
 

Business world is tough! Competition, unstable economic conditions, changing technology, they all make the challenges even more complex. In a ripple effect, the cost of acquiring new customers has just got more expensive. Marketing has become a much more specialized job than ever before. It’s always evolving. So you can’t expect to do marketing today and then forget about it after that. It needs to be done over and over again.
 
Sustaining businesses is actually a lot more difficult than it appears on the surface. Your existing customers can only bring in so much money. After some time you’re going to have to look elsewhere and acquire more customers at a bigger cost to keep the business scaling.
 
Think of it like picking fruits from a tree. At first, it’s easier to get your hands on them, but as the close by fruits start to disappear, you’re forced at look at top of the tree to reach them. That time calls for a ladder and a climb up the tree to pick more fruits.
 
Same is with the business. The cost of early customers may be less, but as your business expands that cost can increase up to five time more. That’s where most businesses come and get stuck. It’s best to be aware of the challenges you may face ahead. Initial growth may be easy, but to maintain that growth is an altogether difficult proposition.
 
Marketing is a mix of many ‘shards and broken pieces’ and it isn’t until you get everything right, does the puzzle come together. Do you find yourself struggling to get your marketing right? It’s worth having a look at the mistakes mentioned in this article. Let us know your thoughts in the comments section below.

 

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