What will a mobile application do for my business?
I am not a big brand. Why will I need a mobile app?
I as of now have a website. I don’t want to spend money on developing an application.
If you have any of these thoughts running in your mind, you have to think one more time. Here are a few facts to prove the same:
All these stats show the importance of mobile presence for businesses who want to grow in the coming future. Here are a couple of ways in which your business will reap the benefits of developing a mobile application for your customers.
Since 2.6 Billion individuals now have powerful mobile phones inside arm’s reach all times, the real game-changer in customer’s journey (of buying a product or availing a service) is mobile applications. Why?
Because a mobile app gives customers enough time and leverage to compare, think and decide which product or service they desire, what options are available to them and how they can get best benefits while spending less.
A mobile application improves the customer journey by increasing the customer engagement rate. Also, when you engage your clients, you take them closer to your business which leads to numerous advantages like customer loyalty, profitability and increased sales.
Let’s understand this via an example.
Suppose a person realize the need of your service in the middle of the night and needs to get all the information about it ASAP. What will he do? He obviously will not have the option to run to your store and ask you in the mid night.
All he can do is: Download your business app. Afterward, when an idea flies into his head while looking at your services, that he should purchase your product, he can do it quickly, without having to wait for business hours. Or, if he doesn’t buy your product, he will still have the app in his phone which he will have a look at every day. This calls for brand recall which is essential if you want to increase your sales and build brand awareness.
Thus, if customer service, customer engagement and brand awareness is one of your priority (like it should be), mobile applications are the answer to raising customer satisfaction across the board.
Mobile phones are very personal devices for individuals. The customers like to see everything around them in their mobile devices. And businesses that provide mobile applications to buyers offer them not just an advantageous and helpful software product but also make an emotional bond with their customers. How? All with help of personalization!
By collecting users’ preferences, shopping carts and wish lists, the businesses can make shopper feel that they truly care about them. Users can be notified via push notifications using a mobile app about offers they like or often purchase.
Starbucks is an amazing example of a business that derived sales with the help of mobile app personalization. Starbucks’ app uses data it already has about its customers to craft special offers, coupons or discounts for them. And, as per Business Insider, the app’s outcomes are visible clearly: increased visits to the store, and more sales.
You can make mobile applications with amazing offers and deals to attract numerous customers to your business. If you like to promote your business and reap the advantages rapidly, you should have a mobile application.
Customer support is another imperative factor that hooks up potential customers with the business. Responding to your customer’s inquiries and resolving issues will turn out to be a lot easier, if you have a mobile application to do it. You can easily win the trust of customers by having a mobile application that offers instructions and help them solve issues.
In today’s modern world, mobile applications are the best tools to increase visibility of your brand. The name of your brand and awareness will increase extensively with a mobile application. It works like a billboard. If you have a mobile application with incredible features and looks, nothing can prevent it from increasing your brand awareness. In other words, it functions as a direct channel that provides the customers all the information they require.
One of the most essential things a mobile application offer to customers is attention to and communication with your brand. And via that regular interaction with your target market, you are always building trust and a stronger brand.
The more your audience trusts you, the more probable they’ll be to tune in to later sales pitch. With an application, you’ll exhibit to your clients why they should believe you by showing (in spite of telling) your USPs.
Business is all about response. You offer a product and the market spends money as per their demand.
Possibly you’ve sat down with your employees and tried to nail down the most ideal approach to encourage more of this “spending money engagement” from your clients. Obviously, you will have to increase their interaction with your business, but you additionally need to give a level of value to your customers that they can’t get anywhere else.
In order to deliver this value, you have to know and understand the needs of your customers.
One approach to do this is by making a loyalty program inside your business mobile application. Loyalty programs bring useful results after you know your customers and how they utilize your application. Starbucks again comes to mind as an incredible example of a successful loyalty reward campaign.
As discussed above in this blog, Starbucks has put amazing efforts into its mobile application, and that step has paid off back in spades. The mobile payment application has helped Starbucks in drastically increasing the revenue and customer satisfaction for the previous couple of years.
Starbucks utilizes their mobile application further to their advantage by offering rewards solely to application subscribers and then they inspires clients to purchase coffee (And different snacks) from them. They are even more ahead of the game by enabling their clients to pay specifically from the application, accelerating the entire transaction process.
As of August 2017, rewards members represented approx. 18% of Starbucks 75M customers and drove 36% of sales – an important customer segment. The success of this application indicates how mobile application can increase a company’s overall revenues, if the company explore and use them in the correct way.
Dominos is another brand that leveraged the power of mobile apps to the fullest. Knowing the world is shifting to mobile, the brand took a mobile-first approach. According to Jubilant Foodworks, online orders contributed to around 68% of delivery sales of Dominos for the quarter ended September 30, 2018 (Q2 FY19). Out of this, 85% of orders were placed via their mobile app.
When Domino’s Pizza developed a mobile application for ordering delivery or in-store pickup of their food, they saw an online business rise of 28% in the half-year pre-tax profits in the UK alone. Mobile devices presently account for 52% of their online orders.
Are you watching a trend here? If you aren’t utilizing a mobile application that empowers more purchases while making it easier and all the more exciting for your customers to press the “BUY” button, you’re missing out a huge chunk of change from an ever-growing market. I hope you now have an answer to why you should get a mobile app developed, today. J
Humane yet subtle, Naiya is a girl full of ideas about almost everything. After earning a bachelor’s degree in computer science and engineering, she decided to merge her technical knowledge with her passion for writing – to accomplish something interesting with the fusion. Her write-ups are usually based on technology, mobile apps, and mobile development platforms to help people utilize the mobile world in an efficient way. Besides writing, you can find her making dance videos on Bollywood songs in a corner. To know more, connect her on LinkedIn.