Tags: cloud- computing, customer-acquisition, millennials, technology
Our world has changed a great deal in past decade or so. If the 19th century was marked by the onset of the Industrial Revolution, then the 21st will be known for its technological advancement.There’s no telling what stage we’re going through but just as with any other form of revolution, this one has changed how we go about doing our everyday chores. It is perhaps the business world that’s been hit the hardest and where technology’s implications are acutely felt. Soon after its advent, it became clear that this wasn’t a fleeting phenomenon. The technology was here to stay. Entities that were rigid and had reservations about adapting to the prevailing scenarios have almost been wiped out. Let’s have a closer look at how life in the business world has been impacted by the advance in technology.
The emergence of mobile technology has shaken up more than a few things. Your business website, mobile app or whatever other means you have to suck customers in, come under the ‘surveillance radar’. Google algorithms take particular note of how smooth and seamless a mobile experience a website offers. Mobile-friendliness has become a near necessity now. As for the handling of business operations, mobility has made that task incredibly simple as well. No matter where you are, you can keep track of all things, create a do to list, assign tasks and get things done on the go. Then there’s the craze for mobile apps among the millennials. This group likes to write down all their experiences on the internet. So be it visit the local coffee shop, a purchase online, or using a particular service, they say it out loud on the Social Media. Fancy devices and cool apps make that task so much easier. All this puts biz in a precarious situation, where they can have ‘no margin for error’. If anything is picked up by the even one customer, it doesn’t take long before the whole internet community knows about it.
With the wealth of data now available, biz can look to understand their customers at a much closer level. Not long ago, it was tough enough to reach the people who’d be interested in your services. In modern-times not only do you know who your target audience would be, but you get to understand their habits i.e. their mode of shopping and their overall mentality as a buyer. That puts biz in the driver’s seat. Their whole marketing campaigns could be molded in such a way as to suit the needs of the TA. Even though customer-identification seems like an immensely helpful solution, the acquisition among certain age-groups is quite challenging. More on this in the next point.
The modern generation is tech-savvy. They know all about the clever tricks biz-world employs to get their attention. The millennials are often said to be an ‘inexplicable lot’. Their needs keep changing and they’re always desiring near-perfect solutions. Millennials have found to be the sticklers of quality, that means if they have to spend a few extra dollars to own a certain high-quality product, they go for it.Biz has come to realize that the old games of appeasing the customers with attractive offers etc aren’t nearly enough to establish their footprint in the market. As the romance of millennials with technology keeps getting intense, the challenge of customer-acquisition will continue to get tougher.
Strong communication has always been considered a pivotal aspect of any sphere of activity. Biz, no less than anyone, need to be on top of their game when it comes to the smooth flow of communication both within the organization and outside. Thanks to mobile technology, that job has been made a great deal easier. Be it video-conferencing across borders or sending out promotional messages to users who happen to pass by your Storefronts, all this can be monitored and automated with a bunch of software.Such a feeling of always being in control is something that would make veteran business owners envious of the modern generation.
Cloud computing has made the job of data storage so much easier. Apart from being highly affordable, it’s the convenience of access to data whether being stationary or mobile that really adds to its reputation. Not long ago, a number of benefits arising out of cloud computing could only be enjoyed by really affluent corporations. But, that has completely changed. A wide variety of plans exists for all types of business requirements. Similar technological advances mean soon there’ll be few privileges held by large-sized biz that SMEs will be able to complain about. Technology has been like a giant wave. Those standing against it have been wiped out or will be wiped out, whereas those going with the flow have learned to stay buoyant and are prospering. Although, the imposition of technology is something that irks the senior generation, there is quite a few measure taken to tend to their needs and get them on board. The great thing about technology is that it adds to the convenience and makes life easier. It always gives something to look forward to and every advance is an improvement on the previous attempt.Technology has continued to amaze us in so many ways and just when you think you’ve seen the last of it, on it comes with another wave to take your breath away!
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Tags: android, apps, iOS, millennials, Mobile
There are 2.2 million apps on the Google Play Store and the 2 million on the Apple’s App Store. Sigh!That’s a tremendous amount of apps. Isn’t it? Finding the right iOS app development services providers is not a tough cookie with Apptunix.Here is a something interesting for you – the most frequent users of these apps are none other than the millennials.
The millennials want to stay on top of all things that concern them at every place and at all times.The trust is – Mobile apps help fill that void for them.Want a Cold Shiver? – Millennials rely on mobile apps from eating, learning, navigating, networking, experimenting and whatnots!
They occupy a huge share of the overall app-market population, so creating a buzz among them, would ultimately mean the success of your app.The guide here is about identifying the key areas that influence an app’s success among the millennials.
The millennials are mobile-addicts, they like to get most things done within a few tap of fingers.It doesn’t take much to work out what kind of app they’re mostly into. So if you want to get an app developed, which is targeting millennials – then choose the top notch iOS App development Company.It’s the Social-Networking, Entertainment (Music, movies games), Fitness, Photo-editing, Messaging and to some extent Finance Services apps.But those are just the categories, there are COUNTLESS apps under them.
BRING SOMETHING DIFFERENT TO THE TABLE – To make your app into the very top-flight of Play Store.
If you’re simply going to launch a news app that just displays articles, then good luck with your ambitions of taking the mobile world by storm.Not only this, finding smart iOS developers should be a top priority as only a team that is skilled – can deliver breathtaking apps.
Apps that allow people the freedom to express and share their feelings often find huge appeal.Take, for instance, SnapChat, Instagram, Whatsapp, Facebook and Twitter, the top-dogs of mobile apps arena.These apps are popular because they give users a platform to express themselves.Here people can vent their various emotions as they see fit.Having a voice means a great privilege in today’s word and top mobiles apps often succeed to deliver on that promise.
Then there is the simplicity and convenience factor.It’s a must have, no matter what demographic you’re targeting.Make a complex UI, and be assured your app is set for disaster. SIMPLICITY is the MEASURE of how easily an app lets the user perform a particular task.Be it texting, uploading photos, listening to music, watching videos, getting anything done should be clean and clear-cut.
AND the idea is to get MORE done with LESS effort.A great example is the Uber app, it allows people to hire a cab and pay directly from their mobile phones.That’s making life simple! If you are a startup and planning to get a mobile app developed, then we are the most trusted choice for iOS app Development.
You don’t have to find a cab yourself and reach for your wallet to pay the driver. Within just a few clicks, you get everything done and with ease.How simple app concepts could create addictive behaviors is beautifully illustrated by the gaming apps.
Angry birds – a simple mobile game, all you have to do is drag and shoot. But the gameplay is so immersive that you hardly want to put the game on hold.Number of times, just presenting something very basic with a touch of creativity is all it takes to get app success.
There’s simply no alternative for creativity and innovation.But just when you think you’re ready, care to plant your foot with caution.You don’t want to implement anything that’s baseless.We are a leading iOS app development company delivering excellence with our Mobile Apps.
Put your idea through rigorous scrutiny, ask yourself whether it’ll be useful to others, how it’s going to affect people’s lives etc.
Conduct market-survey, understand your audience and interact with them.Uber did brilliant market-research before launching their app.They asked their users in a CTA to choose between ‘Start riding’ and ‘Download now’.Vast majority went for Start riding and it kept trending immensely during the first quarter of 2016.That’s a perfect example of gaining market insight and implementing it to get app success. Similarly identify areas within your app where you will need your audience’s views.
Another important aspect of mobile apps is speed and performance.It’s all good having a cutting-edge app, but if it turns out to be too heavy and takes toll on the device, then user-frustration is obvious.People use the apps for what they’re primarily made of.So if it’s a messaging app, then it’s got to provide ease of messaging with joy to the user. That’s the app’s core function.
OVERLOADING the app with additional features can bring down the performance, and may not necessarily yield the same results that you’re expecting.Keep them minimal. But make the core as solid as it can be.
If nothing deters people from using an app, unwanted ads will. Some gaming apps come rife with ads.It’s no SURPRISE the feedback and ratings they get is very unceremonious.To some extent it’s understandable that ads are an important source of income but they should be used in a reasonable sense.Introduce ads say in gaming apps after a user clears a level or reaches a milestone; that way the user doesn’t get too annoyed.
Earn money from ads in a sensible way, not at the user’s expense.Millennials have a predilection for novelty, innovation and creativity.These are the traits they like to see in their mobile apps as well.Just making a banal app whose better alternative already exists in the market isn’t going to take you much further.Your app should come with an X Factor, something that no one else is providing.That’s what makes you stand apart from the rest.
Humane yet subtle, Naiya is a girl full of ideas about almost everything. After earning a bachelor’s degree in computer science and engineering, she decided to merge her technical knowledge with her passion for writing – to accomplish something interesting with the fusion. Her write-ups are usually based on technology, mobile apps, and mobile development platforms to help people utilize the mobile world in an efficient way. Besides writing, you can find her making dance videos on Bollywood songs in a corner. To know more, connect her on LinkedIn.