{"id":10796,"date":"2019-01-15T19:03:06","date_gmt":"2019-01-15T19:03:06","guid":{"rendered":"https:\/\/www.apptunix.com\/?p=10796"},"modified":"2026-03-10T10:23:13","modified_gmt":"2026-03-10T10:23:13","slug":"why-everpix-was-failed","status":"publish","type":"post","link":"https:\/\/www.apptunix.com\/blog\/why-everpix-was-failed\/","title":{"rendered":"Why Everpix \u2013 the World&#8217;s Best Cloud-Based Photo Startup Failed?"},"content":{"rendered":"<p>Millions of apps are launched every year but less than 1% of them get the desired success. The reasons behind application failure are well beyond a development bug that can be corrected. User experience and out of the box functionalities surely matters but one of the hard-learned truths is that the success of an app also depends on the marketing strategy you follow.<\/p>\n<p>So, it means the job is not to just develop the app right. If you need a better response to your mobile application you need to focus on an outstanding mobile application marketing strategy.<\/p>\n<p>To prove the statement right, here is the failure story of Everpix \u2013 an app that failed in spite of having <a href=\"https:\/\/www.crunchbase.com\/organization\/everpix\" target=\"_blank\" rel=\"noopener noreferrer\">substantial investments<\/a> and a good user base. Let\u2019s see what it was and how it failed.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Millions of apps are launched every year but less than 1% of them get the desired success. The reasons behind application failure are well beyond a development bug that can be corrected. User experience and out of the box functionalities surely matters but one of the hard-learned truths is that the success of an app [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":32266,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[689],"tags":[],"class_list":["post-10796","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-learn-from-failures"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Why Everpix, Once the Best Cloud Photo Startup, Failed<\/title>\n<meta name=\"description\" content=\"Everpix was an amazing app with 55,000 numbers of active users and substantial funding. But, it still failed. Here is why...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.apptunix.com\/blog\/why-everpix-was-failed\/\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why Everpix, Once the Best Cloud Photo Startup, Failed\" \/>\n<meta property=\"og:description\" content=\"Everpix was an amazing app with 55,000 numbers of active users and substantial funding. But, it still failed. Here is why...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.apptunix.com\/blog\/why-everpix-was-failed\/\" \/>\n<meta property=\"og:site_name\" content=\"Apptunix Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Apptunixappdevelopment\" \/>\n<meta property=\"article:published_time\" content=\"2019-01-15T19:03:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-10T10:23:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/media.apptunix.com\/wp-content\/uploads\/sites\/3\/2024\/06\/13073631\/thumb-copy.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"512\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Nikhil Bansal\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ApptunixUS\" \/>\n<meta name=\"twitter:site\" content=\"@ApptunixUS\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nikhil Bansal\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.apptunix.com\\\/blog\\\/why-everpix-was-failed\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.apptunix.com\\\/blog\\\/why-everpix-was-failed\\\/\"},\"author\":{\"name\":\"Nikhil Bansal\",\"@id\":\"https:\\\/\\\/www.apptunix.com\\\/blog\\\/#\\\/schema\\\/person\\\/b642d291db4b643a6b77a3a5ad3135bd\"},\"headline\":\"Why Everpix \u2013 the World&#8217;s Best Cloud-Based Photo Startup Failed?\",\"datePublished\":\"2019-01-15T19:03:06+00:00\",\"dateModified\":\"2026-03-10T10:23:13+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.apptunix.com\\\/blog\\\/why-everpix-was-failed\\\/\"},\"wordCount\":143,\"publisher\":{\"@id\":\"https:\\\/\\\/www.apptunix.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.apptunix.com\\\/blog\\\/why-everpix-was-failed\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/media.apptunix.com\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2024\\\/06\\\/13073631\\\/thumb-copy.jpg\",\"articleSection\":[\"Learn from Failures\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.apptunix.com\\\/blog\\\/why-everpix-was-failed\\\/\",\"url\":\"https:\\\/\\\/www.apptunix.com\\\/blog\\\/why-everpix-was-failed\\\/\",\"name\":\"Why Everpix, Once the Best Cloud Photo Startup, Failed\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.apptunix.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.apptunix.com\\\/blog\\\/why-everpix-was-failed\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.apptunix.com\\\/blog\\\/why-everpix-was-failed\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/media.apptunix.com\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2024\\\/06\\\/13073631\\\/thumb-copy.jpg\",\"datePublished\":\"2019-01-15T19:03:06+00:00\",\"dateModified\":\"2026-03-10T10:23:13+00:00\",\"description\":\"Everpix was an amazing app with 55,000 numbers of active users and substantial funding. 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