{"id":17966,"date":"2019-09-05T19:36:52","date_gmt":"2019-09-05T19:36:52","guid":{"rendered":"https:\/\/www.apptunix.com\/blog\/?p=17966"},"modified":"2026-03-06T05:03:14","modified_gmt":"2026-03-06T05:03:14","slug":"from-user-acquisition-to-retention-more-everything-an-app-owner-should-know","status":"publish","type":"post","link":"https:\/\/www.apptunix.com\/blog\/from-user-acquisition-to-retention-more-everything-an-app-owner-should-know\/","title":{"rendered":"From User Acquisition to Retention &amp; More | Everything An App Owner Should Know!"},"content":{"rendered":"<p>In this piece, you will find a detailed overview of some of the amazing user acquisition tactics that are used by all successful app owners. Along with that, the article will also shed some light on user retention strategies.<\/p>\n<p>Did you know around 70% of people all around the world today are using mobile devices? This clearly justifies the hype that the mobile app industry has generated over the past few years.<\/p>\n<p>One survey reflected that an average American spends around 3 or more hours on his or her mobile while only 2.2 hours are spent on the web.<\/p>\n<p>While the industry is growing every second the question that remains is how can one come up with an app that engages more and more people every month without a fail?<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-16970\" src=\"https:\/\/media.apptunix.com\/wp-content\/uploads\/sites\/3\/2024\/06\/27064713\/complated-question-2.jpg\" alt=\"app-success-question\" width=\"1024\" height=\"200\" \/><\/figure>\n<p>I agree! This question does not have any particular or a specific answer as every mobile application has its own story of success and failure.<\/p>\n<p>After analyzing the behavior of several mobile apps, I have jotted down some pointers that determine the success or failure of an app.<\/p>\n<p>I am sure that you have no idea about the points that I am going to mention below, and if you do then I am sure you are running a successful app.<\/p>\n<p>Most of the apps fail due to a lack of proper marketing and management strategies. Below are some important points that I have gathered from the study of the performance of different apps.<\/p>\n<p>This is all fact no suggestion or assumption! Don&#8217;t believe me? Well! You won&#8217;t know if you won&#8217;t read.<\/p>\n<p><strong>So, what are you waiting for?<\/strong><\/p>\n<p>Scroll down to find the tips that one should follow at different phases of their app development journey.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In this piece, you will find a detailed overview of some of the amazing user acquisition tactics that are used by all successful app owners. Along with that, the article will also shed some light on user retention strategies. Did you know around 70% of people all around the world today are using mobile devices? [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":33160,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[55],"tags":[3098,3099,3100,3101,3102],"class_list":["post-17966","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobile-application-development","tag-app-user-acquisition","tag-app-user-retention","tag-user-acquisition","tag-user-acquisition-strategies","tag-user-retention"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>From User Acquisition to Retention Everything An App Owner Should Know<\/title>\n<meta name=\"description\" content=\"Engage more users with your app using these updated app engagement strategies. 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Also Checkout these effective user acquisition plans for mobile apps.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.apptunix.com\/blog\/from-user-acquisition-to-retention-more-everything-an-app-owner-should-know\/\" \/>\n<meta property=\"og:site_name\" content=\"Apptunix Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Apptunixappdevelopment\" \/>\n<meta property=\"article:published_time\" content=\"2019-09-05T19:36:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-06T05:03:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/media.apptunix.com\/wp-content\/uploads\/sites\/3\/2024\/06\/27064714\/banner-post.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"768\" \/>\n\t<meta property=\"og:image:height\" content=\"432\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Gaurav Singh\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ApptunixUS\" \/>\n<meta name=\"twitter:site\" content=\"@ApptunixUS\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Gaurav Singh\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.apptunix.com\\\/blog\\\/from-user-acquisition-to-retention-more-everything-an-app-owner-should-know\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.apptunix.com\\\/blog\\\/from-user-acquisition-to-retention-more-everything-an-app-owner-should-know\\\/\"},\"author\":{\"name\":\"Gaurav Singh\",\"@id\":\"https:\\\/\\\/www.apptunix.com\\\/blog\\\/#\\\/schema\\\/person\\\/bac0424f1093dbca2d0160be8f4d5d90\"},\"headline\":\"From User Acquisition to Retention &amp; More | Everything An App Owner Should Know!\",\"datePublished\":\"2019-09-05T19:36:52+00:00\",\"dateModified\":\"2026-03-06T05:03:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.apptunix.com\\\/blog\\\/from-user-acquisition-to-retention-more-everything-an-app-owner-should-know\\\/\"},\"wordCount\":299,\"publisher\":{\"@id\":\"https:\\\/\\\/www.apptunix.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.apptunix.com\\\/blog\\\/from-user-acquisition-to-retention-more-everything-an-app-owner-should-know\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/media.apptunix.com\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2024\\\/06\\\/27064714\\\/banner-post.jpg\",\"keywords\":[\"App User Acquisition\",\"App User Retention\",\"User Acquisition\",\"User Acquisition Strategies\",\"User Retention\"],\"articleSection\":[\"Mobile App Development\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.apptunix.com\\\/blog\\\/from-user-acquisition-to-retention-more-everything-an-app-owner-should-know\\\/\",\"url\":\"https:\\\/\\\/www.apptunix.com\\\/blog\\\/from-user-acquisition-to-retention-more-everything-an-app-owner-should-know\\\/\",\"name\":\"From User Acquisition to Retention Everything An App Owner Should Know\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.apptunix.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.apptunix.com\\\/blog\\\/from-user-acquisition-to-retention-more-everything-an-app-owner-should-know\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.apptunix.com\\\/blog\\\/from-user-acquisition-to-retention-more-everything-an-app-owner-should-know\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/media.apptunix.com\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2024\\\/06\\\/27064714\\\/banner-post.jpg\",\"datePublished\":\"2019-09-05T19:36:52+00:00\",\"dateModified\":\"2026-03-06T05:03:14+00:00\",\"description\":\"Engage more users with your app using these updated app engagement strategies. 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