{"id":23361,"date":"2021-10-08T22:35:58","date_gmt":"2021-10-08T17:05:58","guid":{"rendered":"https:\/\/www.apptunix.com\/blog\/?p=23361"},"modified":"2025-09-03T08:24:41","modified_gmt":"2025-09-03T08:24:41","slug":"live-stream-shopping-market-and-apps-like-ntwrk","status":"publish","type":"post","link":"https:\/\/www.apptunix.com\/blog\/live-stream-shopping-market-and-apps-like-ntwrk\/","title":{"rendered":"The State of Live Stream Shopping Market: Why is Gen Z Crazy For Apps like NTWRK?"},"content":{"rendered":"

In 2016, Alibaba launched the Taobao shopping app, and that marked a turning point in the history of eCommerce. The app linked an online Live Stream with an eCommerce channel to let customers watch and purchase products at the same time. After four years of its launch, in 2020, Taobao generated a whopping $7.5 Billion in sales and the world went crazy for Live Stream shopping.\u00a0<\/span><\/p>\n

But, wait, why are we talking about Taobao instead of NTWRK?\u00a0<\/span><\/p>\n

Well, this is something we call the first-mover advantage. While NTWRK is very popular in America today and is also breaking all the records in acquiring new users, Taobao initiated the Live Stream shopping trend and it will always deserve a mention in the live commerce talks.<\/span><\/p>\n

NTWRK popularized the concept of Live Stream commerce in the USA and last week announced that it has closed <\/span>$50 Million in a new funding round<\/span><\/a> led by several investors. The company has been leveraging the benefits of the growing interest of the US audience in live commerce and also shifted to live virtual events during the pandemic. They further plan to invest in growing the platform to now establish a global footprint, as per Techcrunch.<\/span><\/p>\n

In this article, we will talk about the success of the NTWRK shopping app and the potential of the Live Stream shopping industry to accommodate new players. So, let\u2019s get started.<\/span><\/p>\n

What Is NTWRK: A Live Stream Shopping App that Sells at the Speed of Culture<\/b><\/h2>\n
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In the sea of boring shopping applications, NTWRK is a platform that sells cool products in a unique way. The app majorly targets the pop-culture-obsessed generation and offers world-class streetwear and shoes advertised by big names in Hollywood.\u00a0<\/span><\/p>\n

NTWRK creates its very own exclusive content where it features big names like Billie Eilish, DJ Khaled, Blake Griffin, and others to get traction and make more sales. Many people call it a mix of Twitter, Twitch, and QVC as it also lets creators interact with viewers to sell products in real-time.<\/span><\/p>\n

The app is a blend of two things that Gen Z loves the most – the craze for shopping and TV series. On its platform, the company releases hilarious content daily hosted by stars and within it introduces new products that people can buy at the most cost-effective prices.\u00a0<\/span><\/p>\n

Its business model is much more than just providing live shopping that users can come into any time they want, as it also features product drops that fulfill the target of building excitement and anticipation among users. This type of feature is also making its way to popular social media platforms like Instagram.\u00a0<\/span><\/p>\n

The app is gaining popularity fast in the USA but we are yet to see how people would react to such apps in other countries where Live stream shopping is not a popular trend yet.<\/span><\/p>\n

Read More: How to Build a Shopping App Like Temu?<\/a><\/strong><\/p><\/blockquote>\n

Interesting Features of Live Stream Shopping App NTWRK<\/b><\/h2>\n

1. <\/code>Live Streaming<\/h3>\n

Live Streaming of exclusive streetwear merchandise is one of the unique features of the NTWRK shopping app that keeps users hooked<\/a>. Using it, creators can host live streams and sell their products in real-time.\u00a0<\/span><\/p>\n

The app also invites Hollywood stars to host its own exclusive shoppable content live on its app to get enough traction. The platform made over $100,000 in a single day by selling a $250 platinum money counter from Ben Baller – a celebrity jeweler.\u00a0<\/span><\/p>\n

2.<\/code> Daily Episodes<\/h3>\n

NTWRK hosts daily episodes, in which users get to see their favorite celebrities sharing their own opinions about the best streetwear items available globally for purchasing. The app acquires traction using the brightest stars and features the coolest products for gen Z and Millenials. Each episode is created with utmost precision to ensure quality content from top-class editors.<\/span><\/p>\n

3.<\/code> Exclusive Drops<\/h3>\n

This feature is again developed to get unlimited traction. Through exclusive drops, NTWRK gives users a chance to buy rare and hyped products from brands like Yeezy, Jordan, Rolex, Louis Vuitton, Be@rbrick, and more.<\/span><\/p>\n

They occasionally drop these exclusive products in partnerships with the coolest brands and keep their users hooked, looking for when they will get a chance to shop these highly coveted hyper beast items. Some of these items that they feature in their daily episodes include sneakers, hip streetwear, and unique collectibles.\u00a0<\/span><\/p>\n

Along with exclusive brands, they also partner with some of the up-and-coming brands from all over the world to advertise their products. It helps brands develop the two most important things with customers:<\/span><\/p>\n