{"id":27445,"date":"2023-04-27T15:44:18","date_gmt":"2023-04-27T10:14:18","guid":{"rendered":"https:\/\/www.apptunix.com\/blog\/?p=27445"},"modified":"2026-04-02T08:02:22","modified_gmt":"2026-04-02T08:02:22","slug":"app-maintenance","status":"publish","type":"post","link":"https:\/\/www.apptunix.com\/blog\/app-maintenance\/","title":{"rendered":"What is App Maintenance? Why Should You Focus On It?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">You had a brilliant idea, so you started to build a mobile app, you worked hard on it, you invested many resources and man-hours, and finally, you released the app, and that\u2019s it! No more needs to be done, now! Your app might be the latest sensation in just a short time. Right? Wrong! The real work starts now.<\/span><\/p>\n<blockquote><p><b>According to <\/b><a href=\"https:\/\/www.bankmycell.com\/blog\/number-of-google-play-store-apps\/\" target=\"_blank\" rel=\"noopener\"><b>bankmycell.com<\/b><\/a><b>, the Play Store houses more than 3.5 million apps. It is followed by App Store and Amazon Appstore with over 1.6 million and 483k apps, respectively.<\/b><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">Any successful app needs an extensive maintenance plan to survive years in the market, both pulling in users and revenue. Contrary to what many might believe in the world of software development or elsewhere, app maintenance is not only essential to fix bugs and defects in a mobile application, but also to improve the app, decrease the number of uninstalls, make it more secure, and more.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Scaling the app is important to add more users and retain the existing ones. App maintenance is also essential to improve and scale the app. Not investing in maintaining your app can not only render your app obsolete and outdated but also might be a contributing factor to its commercial and technical failures.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One of the most important questions that springs up while mulling over the idea of app maintenance is, \u201cHow much does it cost to maintain an app?\u201d We\u2019ll detail that in this blog post.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Also, we will explain what mobile app maintenance is, its importance, types of app maintenance, and more. So, buckle up and read on.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>You had a brilliant idea, so you started to build a mobile app, you worked hard on it, you invested many resources and man-hours, and finally, you released the app, and that\u2019s it! No more needs to be done, now! Your app might be the latest sensation in just a short time. Right? Wrong! The [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":34591,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7444],"tags":[1800,1801,1802,1803,1804],"class_list":["post-27445","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dedicated-engineering-teams","tag-maintaining-a-mobile-app","tag-maintaining-an-app","tag-maintaining-apps","tag-maintaining-mobile-app","tag-mobile-app-maintenance"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Why App Maintenance Matters: Costs, Tips &amp; Benefits<\/title>\n<meta name=\"description\" content=\"Learn how smart app maintenance reduces uninstalls, ensures compatibility, &amp; safeguards performance for long-term app success.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.apptunix.com\/blog\/app-maintenance\/\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why App Maintenance Matters: Costs, Tips &amp; Benefits\" \/>\n<meta property=\"og:description\" content=\"Learn how smart app maintenance reduces uninstalls, ensures compatibility, &amp; safeguards performance for long-term app success.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.apptunix.com\/blog\/app-maintenance\/\" \/>\n<meta property=\"og:site_name\" content=\"Apptunix Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Apptunixappdevelopment\" \/>\n<meta property=\"article:published_time\" content=\"2023-04-27T10:14:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-02T08:02:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/media.apptunix.com\/wp-content\/uploads\/sites\/3\/2024\/07\/02063037\/Banner-3-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2048\" \/>\n\t<meta property=\"og:image:height\" content=\"1152\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"akhil\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ApptunixUS\" \/>\n<meta name=\"twitter:site\" content=\"@ApptunixUS\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"akhil\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.apptunix.com\\\/blog\\\/app-maintenance\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.apptunix.com\\\/blog\\\/app-maintenance\\\/\"},\"author\":{\"name\":\"akhil\",\"@id\":\"https:\\\/\\\/www.apptunix.com\\\/blog\\\/#\\\/schema\\\/person\\\/deb6e934722b52963e15d29fee6c96d6\"},\"headline\":\"What is App Maintenance? Why Should You Focus On It?\",\"datePublished\":\"2023-04-27T10:14:18+00:00\",\"dateModified\":\"2026-04-02T08:02:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.apptunix.com\\\/blog\\\/app-maintenance\\\/\"},\"wordCount\":275,\"publisher\":{\"@id\":\"https:\\\/\\\/www.apptunix.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.apptunix.com\\\/blog\\\/app-maintenance\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/media.apptunix.com\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2024\\\/07\\\/02063037\\\/Banner-3-1.jpg\",\"keywords\":[\"maintaining a mobile app\",\"maintaining an app\",\"maintaining apps\",\"maintaining mobile app\",\"mobile app maintenance\"],\"articleSection\":[\"Dedicated Engineering Teams\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.apptunix.com\\\/blog\\\/app-maintenance\\\/\",\"url\":\"https:\\\/\\\/www.apptunix.com\\\/blog\\\/app-maintenance\\\/\",\"name\":\"Why App Maintenance Matters: Costs, Tips & Benefits\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.apptunix.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.apptunix.com\\\/blog\\\/app-maintenance\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.apptunix.com\\\/blog\\\/app-maintenance\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/media.apptunix.com\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2024\\\/07\\\/02063037\\\/Banner-3-1.jpg\",\"datePublished\":\"2023-04-27T10:14:18+00:00\",\"dateModified\":\"2026-04-02T08:02:22+00:00\",\"description\":\"Learn how smart app maintenance reduces uninstalls, ensures compatibility, & safeguards performance for long-term app success.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.apptunix.com\\\/blog\\\/app-maintenance\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.apptunix.com\\\/blog\\\/app-maintenance\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.apptunix.com\\\/blog\\\/app-maintenance\\\/#primaryimage\",\"url\":\"https:\\\/\\\/media.apptunix.com\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2024\\\/07\\\/02063037\\\/Banner-3-1.jpg\",\"contentUrl\":\"https:\\\/\\\/media.apptunix.com\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2024\\\/07\\\/02063037\\\/Banner-3-1.jpg\",\"width\":2048,\"height\":1152},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.apptunix.com\\\/blog\\\/app-maintenance\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Blog\",\"item\":\"https:\\\/\\\/www.apptunix.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Dedicated Engineering Teams\",\"item\":\"https:\\\/\\\/www.apptunix.com\\\/blog\\\/category\\\/dedicated-engineering-teams\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"What is App Maintenance? Why Should You Focus On It?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.apptunix.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.apptunix.com\\\/blog\\\/\",\"name\":\"Apptunix\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.apptunix.com\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.apptunix.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.apptunix.com\\\/blog\\\/#organization\",\"name\":\"Apptunix\",\"url\":\"https:\\\/\\\/www.apptunix.com\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.apptunix.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/media.apptunix.com\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2025\\\/05\\\/30093807\\\/Apptunix.jpg\",\"contentUrl\":\"https:\\\/\\\/media.apptunix.com\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2025\\\/05\\\/30093807\\\/Apptunix.jpg\",\"width\":550,\"height\":550,\"caption\":\"Apptunix\"},\"image\":{\"@id\":\"https:\\\/\\\/www.apptunix.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/Apptunixappdevelopment\",\"https:\\\/\\\/x.com\\\/ApptunixUS\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/apptunixus\\\/\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCnGiswqkFJeB39CgK8ErjPA\",\"https:\\\/\\\/www.instagram.com\\\/apptunixus\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.apptunix.com\\\/blog\\\/#\\\/schema\\\/person\\\/deb6e934722b52963e15d29fee6c96d6\",\"name\":\"akhil\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a5e698a232817fdf87b35970c6850574a2296be18d4fda27c5dd3c04415722bc?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a5e698a232817fdf87b35970c6850574a2296be18d4fda27c5dd3c04415722bc?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a5e698a232817fdf87b35970c6850574a2296be18d4fda27c5dd3c04415722bc?s=96&d=mm&r=g\",\"caption\":\"akhil\"},\"description\":\"Akhil has been writing content since 2014. Although he has written content across various niches, his forte is technology writing. Throughout his tenure he has worked in various capacities. He is presently working as the Marketing Manager for Apptunix.\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Why App Maintenance Matters: Costs, Tips & Benefits","description":"Learn how smart app maintenance reduces uninstalls, ensures compatibility, & safeguards performance for long-term app success.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.apptunix.com\/blog\/app-maintenance\/","og_type":"article","og_title":"Why App Maintenance Matters: Costs, Tips & Benefits","og_description":"Learn how smart app maintenance reduces uninstalls, ensures compatibility, & safeguards performance for long-term app success.","og_url":"https:\/\/www.apptunix.com\/blog\/app-maintenance\/","og_site_name":"Apptunix Blog","article_publisher":"https:\/\/www.facebook.com\/Apptunixappdevelopment","article_published_time":"2023-04-27T10:14:18+00:00","article_modified_time":"2026-04-02T08:02:22+00:00","og_image":[{"width":2048,"height":1152,"url":"https:\/\/media.apptunix.com\/wp-content\/uploads\/sites\/3\/2024\/07\/02063037\/Banner-3-1.jpg","type":"image\/jpeg"}],"author":"akhil","twitter_card":"summary_large_image","twitter_creator":"@ApptunixUS","twitter_site":"@ApptunixUS","twitter_misc":{"Written by":"akhil","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.apptunix.com\/blog\/app-maintenance\/#article","isPartOf":{"@id":"https:\/\/www.apptunix.com\/blog\/app-maintenance\/"},"author":{"name":"akhil","@id":"https:\/\/www.apptunix.com\/blog\/#\/schema\/person\/deb6e934722b52963e15d29fee6c96d6"},"headline":"What is App Maintenance? Why Should You Focus On It?","datePublished":"2023-04-27T10:14:18+00:00","dateModified":"2026-04-02T08:02:22+00:00","mainEntityOfPage":{"@id":"https:\/\/www.apptunix.com\/blog\/app-maintenance\/"},"wordCount":275,"publisher":{"@id":"https:\/\/www.apptunix.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.apptunix.com\/blog\/app-maintenance\/#primaryimage"},"thumbnailUrl":"https:\/\/media.apptunix.com\/wp-content\/uploads\/sites\/3\/2024\/07\/02063037\/Banner-3-1.jpg","keywords":["maintaining a mobile app","maintaining an app","maintaining apps","maintaining mobile app","mobile app maintenance"],"articleSection":["Dedicated Engineering Teams"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.apptunix.com\/blog\/app-maintenance\/","url":"https:\/\/www.apptunix.com\/blog\/app-maintenance\/","name":"Why App Maintenance Matters: Costs, Tips & Benefits","isPartOf":{"@id":"https:\/\/www.apptunix.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.apptunix.com\/blog\/app-maintenance\/#primaryimage"},"image":{"@id":"https:\/\/www.apptunix.com\/blog\/app-maintenance\/#primaryimage"},"thumbnailUrl":"https:\/\/media.apptunix.com\/wp-content\/uploads\/sites\/3\/2024\/07\/02063037\/Banner-3-1.jpg","datePublished":"2023-04-27T10:14:18+00:00","dateModified":"2026-04-02T08:02:22+00:00","description":"Learn how smart app maintenance reduces uninstalls, ensures compatibility, & safeguards performance for long-term app success.","breadcrumb":{"@id":"https:\/\/www.apptunix.com\/blog\/app-maintenance\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.apptunix.com\/blog\/app-maintenance\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.apptunix.com\/blog\/app-maintenance\/#primaryimage","url":"https:\/\/media.apptunix.com\/wp-content\/uploads\/sites\/3\/2024\/07\/02063037\/Banner-3-1.jpg","contentUrl":"https:\/\/media.apptunix.com\/wp-content\/uploads\/sites\/3\/2024\/07\/02063037\/Banner-3-1.jpg","width":2048,"height":1152},{"@type":"BreadcrumbList","@id":"https:\/\/www.apptunix.com\/blog\/app-maintenance\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Blog","item":"https:\/\/www.apptunix.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Dedicated Engineering Teams","item":"https:\/\/www.apptunix.com\/blog\/category\/dedicated-engineering-teams\/"},{"@type":"ListItem","position":3,"name":"What is App Maintenance? Why Should You Focus On It?"}]},{"@type":"WebSite","@id":"https:\/\/www.apptunix.com\/blog\/#website","url":"https:\/\/www.apptunix.com\/blog\/","name":"Apptunix","description":"","publisher":{"@id":"https:\/\/www.apptunix.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.apptunix.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.apptunix.com\/blog\/#organization","name":"Apptunix","url":"https:\/\/www.apptunix.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.apptunix.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/media.apptunix.com\/wp-content\/uploads\/sites\/3\/2025\/05\/30093807\/Apptunix.jpg","contentUrl":"https:\/\/media.apptunix.com\/wp-content\/uploads\/sites\/3\/2025\/05\/30093807\/Apptunix.jpg","width":550,"height":550,"caption":"Apptunix"},"image":{"@id":"https:\/\/www.apptunix.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Apptunixappdevelopment","https:\/\/x.com\/ApptunixUS","https:\/\/www.linkedin.com\/company\/apptunixus\/","https:\/\/www.youtube.com\/channel\/UCnGiswqkFJeB39CgK8ErjPA","https:\/\/www.instagram.com\/apptunixus\/"]},{"@type":"Person","@id":"https:\/\/www.apptunix.com\/blog\/#\/schema\/person\/deb6e934722b52963e15d29fee6c96d6","name":"akhil","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/a5e698a232817fdf87b35970c6850574a2296be18d4fda27c5dd3c04415722bc?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/a5e698a232817fdf87b35970c6850574a2296be18d4fda27c5dd3c04415722bc?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/a5e698a232817fdf87b35970c6850574a2296be18d4fda27c5dd3c04415722bc?s=96&d=mm&r=g","caption":"akhil"},"description":"Akhil has been writing content since 2014. Although he has written content across various niches, his forte is technology writing. Throughout his tenure he has worked in various capacities. He is presently working as the Marketing Manager for Apptunix."}]}},"_links":{"self":[{"href":"https:\/\/www.apptunix.com\/blog\/wp-json\/wp\/v2\/posts\/27445","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.apptunix.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.apptunix.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.apptunix.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.apptunix.com\/blog\/wp-json\/wp\/v2\/comments?post=27445"}],"version-history":[{"count":0,"href":"https:\/\/www.apptunix.com\/blog\/wp-json\/wp\/v2\/posts\/27445\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.apptunix.com\/blog\/wp-json\/wp\/v2\/media\/34591"}],"wp:attachment":[{"href":"https:\/\/www.apptunix.com\/blog\/wp-json\/wp\/v2\/media?parent=27445"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.apptunix.com\/blog\/wp-json\/wp\/v2\/categories?post=27445"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.apptunix.com\/blog\/wp-json\/wp\/v2\/tags?post=27445"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}