Trafalgar - Treasure Loyalty App
A Tier-Based Rewards System for Smarter E-commerce Engagement
Apptunix partnered with Trafalgar, a leading e-commerce company, to design and develop Treasure — a loyalty and rewards application that connects seamlessly with their existing e-commerce platform. With Treasure, customers can track purchases, rewards, and payment history while enjoying a gamified tier-based experience.
- Loyalty Points & Reward Tracking
- Seamless E-commerce Integration
- Tier-based App Experience
- Admin Panel for Reward Management
- CRM-Integrated Data Flow
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Industry E-commerce
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Location United Arab Emirates
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Services App Development and UI/UX Design
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Business Type Enterprise
Overview
Trafalgar wanted to extend its e-commerce ecosystem by giving users more transparency and engagement through a dedicated loyalty app. Treasure was designed to let users:
- Log in automatically using their e-commerce credentials.
- View purchase and payment history.
- Track rewards and loyalty points.
- Experience a dynamic tier-based interface based on their points.
“Treasure turns loyalty into a personalized experience — motivating users to shop more, earn more, and unlock exclusive tiers.”
The Challenge
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CRM Data IntegrationThe app’s entire dataset (orders, payments, points) needed to be fetched from Trafalgar’s CRM.
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Custom API Development APIs had to be developed to bridge the e-commerce platform and the loyalty app.
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Dynamic Tier Mapping Users’ app interface had to change automatically based on their tier level.
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Seamless Cross-Platform Login One set of credentials for both website and app, with no friction.
Want to simplify loyalty management for your customers?
The Apptunix Solution
- Automatic login using website credentials.
- Purchase & payment history synced in real time.
- Rewards & points tracking with tier progression.
- Tier-based color theme:
- Al-Dana Tier (0–9,999 points) – Orange
- Al-Masa Tier (10,000–44,999 points) – Green
- Al-Jwara Tier (45,000+ points) – Grey Black
- Admin Panel - Full control over reward programs.
- User management and tier allocation oversight.
- CRM-synced data dashboard.
- Ability to adjust point structures and reward settings.
- Custom APIs built to fetch order, payment, and points data.
- Secure and optimized CRM connectivity.
- Scalable architecture to support future program expansions.
Results & Business Impact
| Metric | Value |
|---|---|
| Use Adoption | Seamless login drove 80% of website users to adopt app |
| Engagement | Loyalty tiers boosted repeat purchases by 35% |
| Admin Efficiency | Centralized panel reduced manual reward allocation errors |
| Personalization | Tier-based UI increased user satisfaction & retention |
Scalability: Treasure was built with APIs that can easily integrate with additional loyalty programs or partners in the future.
Performance: Real-time syncing between CRM, website, and app ensures users always see up-to-date purchase and rewards data.
Tech Stack
Frontend
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Native
Backend
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Node JS
Database
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Mongo DB
Admin Panel
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Angular
Mobile
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Kotlin (Android)
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Swift (iOS)
Why This Matters
With loyalty programs becoming a key driver of e-commerce retention, Treasure demonstrates how gamification and tier-based rewards can significantly boost customer engagement.
By combining data-driven personalization with a seamless user experience, Apptunix helped Trafalgar create a system where loyalty is not just tracked — it’s celebrated.
Looking to Build Your Own Loyalty & Rewards App?
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Book your free consultation with us.
Let’s Talk!
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