AI-Powered Digital Transformation for the UAE’s National CSR & Sustainability Authority
From intelligent chatbots to enterprise-grade learning and collaboration platforms, Apptunix partnered with UAE Majra to streamline internal operations and empower knowledge sharing through AI, automation, and custom-built systems.
- AI Chatbot (English + Arabic)
- MS SharePoint-based Organizational System
- E-learning & Knowledge Hub Platform
- Access-Controlled Workflows
- Scalable Multi-language Architecture
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Industry CSR, Sustainability & Finance
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Location United Arab Emirates
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Services E-Learning Platform Development
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Business Type Government Authority
Overview
UAE Majra, the official national CSR and sustainability authority of the UAE, needed advanced digital solutions to optimize internal knowledge sharing, streamline workflows, and enhance learning resources for government and corporate stakeholders.
Apptunix delivered a three-part transformation:
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AI Chatbot – A secure, bilingual assistant to provide instant answers from Majra’s internal knowledge base.
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MS SharePoint System – A customized access-controlled intranet for internal communication and document flow.
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Majra Knowledge Square – A government-focused e-learning platform with resources, quizzes, rankings, and progress tracking.
“We enabled UAE Majra to lead by example — leveraging AI and digital innovation to power sustainable governance.”
The Challenge
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AI with Restricted Data SourcesThe chatbot needed to answer only from approved internal data, ensuring compliance and accuracy.
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Bilingual Support Seamless operation in both English and Arabic, catering to diverse stakeholders.
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Hierarchical Access Control Internal systems required role-based permissions with flexible sharing capabilities.
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Learning Engagement A platform that goes beyond static resources to deliver interactive courses, quizzes, and ranking systems.
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Scalability & Security Solutions needed to be future-proof, with strong data security given the sensitivity of financial and CSR information.
Client Requirements
UAE Majra needed advanced digital solutions to enhance internal efficiency and external engagement. Their key requirements were:
- AI-Powered Chatbot – A bilingual (English & Arabic) chatbot trained on internal documents, providing accurate responses strictly from uploaded PDFs.
- Internal Collaboration System – A secure Microsoft SharePoint setup with access-based controls for smooth information sharing across hierarchy levels.
- Learning & Development Platform – Majra Knowledge Square, a centralized portal for government-related courses, quizzes, and ranking systems to foster continuous learning.
The Apptunix Solution
- Trained exclusively on Majra’s internal documents and data.
- Bilingual (Arabic + English) NLP engine for inclusive accessibility.
- Secure response mechanism ensuring no external data leakage.
- Trained only on internal PDFs uploaded via the admin panel.
- Customized intranet setup tailored to Majra’s organizational structure.
- Role-based access management: authority members, managers, team-level sharing.
- Centralized document repository with secure version control.
- Seamless Microsoft ecosystem integration for productivity.
- Curated government-related educational content.
- Interactive courses with step-by-step learning paths.
- Quizzes, assessments, and gamified ranking/point system.
- Admin dashboard for content uploads, learner progress, and analytics.
Results & Business Impact
| Metric | Value |
|---|---|
| AI Chatbot Response Accuracy | 92% (English), 89% (Arabic) |
| Knowledge Access Time | Reduced by 70% via SharePoint workflows |
| Learning Engagement | Avg. course completion rate 68% |
| User Satisfaction | Positive feedback from both leadership & team members |
Scalability: Modular design allows more AI datasets, additional departments, and extended course libraries without heavy redevelopment.
Performance: Real-time query resolution, fast system response, and seamless bilingual switching.
Tech Stack
Frontend
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Angular
Backend
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Node JS
Database
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Kotlin (Android)
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Swift (iOS)
Hosting
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Microsoft Azure
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AWS
Chatbot NLP
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Rasa
Why This Matters
As governments and CSR authorities adopt digital-first strategies, UAE Majra’s transformation highlights how AI, intranet systems, and e-learning can redefine organizational efficiency and engagement
Apptunix is proud to support national-level initiatives with secure, intelligent, and scalable solutions that align with both strategic goals and sustainability visions.
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