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It’s Friday night. You order food, split the bill, and shop the perfect outfit for your furry mate – all using three different apps. Now, imagine doing all this with just one app. That’s the magic of super app development, revolutionizing your everyday tasks.
But as an entrepreneur or a business owner, you know beneath this outward simplicity, a bunch of complex processes running. Don’t worry – we’ve got you covered! In a quick read, you’ll be exploring the secrets behind Gojek’s success. Also, we’ll share with you the development process of the Gojek super app.
Let’s start by exploring the essence of Gojek.
Gojek started as a call centre in 2010 with a fleet of 20 motorcycle taxi drivers addressing Jakarta’s ever-present traffic problems. Since then, it has expanded to offer many services like delivery (GoSend), shopping (GoMart) and ride-sharing (GoRide) in Indonesia. By offering an extensive array of services under one roof – the GO JEK app has outgrown to be the most user and investor-friendly app.
The super app is poised to revolutionize the on-demand economy, which according to statistics is already inching success.
Before we delve into the whole change in the on-demand ecosystem that Gojek has nurtured, let us look at the present stats of the on-demand app.
Whether you’re ordering an extravaganza farm fresh pizza, riding a taxi, or scheduling a salon service at home, you have the world at your fingertips with one tap of the ondemand gojek clone app.
The on-demand economy is mushrooming at an unparalleled pace. Especially, in fulfilling the demand by giving instant access, convenience, and tailored experience to next-gen users.
The on-demand market is overshadowing its present milestone of more than 22.4 million annual users and over $57.6 billion that is spent yearly on the services. According to PwC research, it’s predicted that the on-demand economy will reach a whopping $355 billion by 2025.
Here’s a breakdown of the on-demand by sector:
These statistics are proof of how big the on-demand industry is. However, while on one hand, the utter convenience offered by that on-demand app is keeping its demand at an all-time peak, the market is still facing a grim issue.
The mobile app industry, known for its notoriously impatient users is now demanding something fresh.
Something that the on-demand app industry has not been able to deliver. Or has it?
Just when we thought that the on-demand apps had reached their brink in terms of innovation, the super app development came crashing in. The idea gained momentum from the forerunner on-demand app Gojek we just read about.
So, to understand how to build an app like Gojek, it’s very important to understand what super apps are. Let’s delve into the nitty-gritty of it.
If you live in the U.S, chances are you must have heard of superapps. But, if you live in Asia, you have certainly used one!
When it’s all about on-demand apps, there’s no doubt – the apps functioning under the roof of on-demand apps have reached the edge of a bubble where no further possibility of enhancements is left. This is also the reason behind the lack of possibility of a single super app to emerge as the leader of any category.
But when you bring the concept of a super app into a concentrated app category, the complete picture changes. And, when you leverage super app development, you provide your users with all that they need without leaving your app.
Amazing, right?
Let’s take Uber as an example. If Uber adds the movie ticket booking feature, allowing users to buy tickets and book a ride also, it’ll certainly overshadow the standalone movie ticket booking app.
This is merely one example. The possibilities of app features that an on-demand business can integrate into its business model are endless.
Gojek is that one on-demand category super app that acknowledged this opportunity and tested the water to build a super app with 18 in-app services, eventually helping it become a Unicorn Startup in the quickest time possible.
In essence, Gojek has categorized all of its services into three sub-services: Gojek, GO-LIFE, GO-PAY
With this feature, Gojek offers Indonesia the freedom to commute anywhere in the region on – Indonesian scooters with the help of 1 million drivers.
A little different from GO-RIDE, GO-CAR allows users to book cabs to commute within the cities that have the service.
Super apps like Gojek made on-demand food delivery possible with the GO-FOOD feature. To enable on-demand food delivery GO-FOOD partnered with 75,000 restaurants.
This service allows users to shop groceries on-demand. All that users have to do is choose the store, purchase the product and make the order through the app, easy!
This service provides courier services, using which users can send parcels or documents to someone nearby in the same city.
The GO-BOX service allows shifting and sending heavy freight from one place to another a breeze. Considering the weight of goods that need to be sent, you can choose the vehicle type.
With this service, you can discover and buy tickets for events happening near you. You can register your own planned event in the app by leveraging this service.
This service connects you to more than 1,000 pharmacies across Surabaya, Jabodetabek and Bandung. All you have to do is place an order for the medicine and collect it from your doorstep once delivered.
With this app, you can easily book an on-demand massage service at your comfort place
Use this app to book on-demand cleaning services for your home.
As the name suggests, in this app you get vehicle servicing and maintenance with just a click of a button.
Users can get on-demand grooming services with the GO-GLAM app.
This is not all. What makes Gojek the best is the fact that they offer an extensive array of services, they haven’t restricted themselves to the on-demand category only. They are gradually moving into the payment service category.
GO-PAY service is a digital wallet where users can keep their money, which they can transfer to their bank accounts or pay to other GO-PAY users.
This app offers users a provision to pay their bills on time from the app itself.
For every transaction made through GO-PAY, you are offered tokens that you can play and get points. Further, these points can be transacted to buy coupons.
This app enables you to recharge mobile, DTH or data effortlessly.
Super app development offers major benefits, especially for big enterprises. These versatile apps, used by giants like Amazon, Flipkart, Alibaba, Uber, and Tata Neu, pack multiple functions into one platform. That’s why businesses are eager to invest in super apps.
There’s no doubt, features can make or break your app’s success in the competitive market. Here are a handful of the standard features we believe you should add to your super app.
In essence, real-time tracking features help users track deliveries, food, booking rides etc.
Super apps like Gojek, motivated by the multi-service platform, provide an amazing solution for entrepreneurs to dominate the lion’s share in today’s rapidly growing market. But, to stay ahead of the competition, constant innovation is inevitable.
Let’s explore some dynamic features and upgrades that will elevate super app development in 2024.
Conventional dispatch systems often face the challenges of complete scenarios.
In 2024, super apps are at the onset of leveraging Artificial Intelligence for smarter dispatching. AI algorithms will consider real-time traffic, user preferences and weather conditions to optimize route planning, paving the way for a faster and improved user experience.
AI can understand user behaviour and search patterns to recommend relevant services within the app. This hyper-personalization suggests nearby eateries and restaurants considering your order history and also recommends commuting options during peak hours.
Voice search features enable users to interact with the app in a hands-free manner. Besides, chatbot powered by Artificial Intelligence can also answer queries, troubleshoot concerns, and even process simple transactions, providing 24*7 assistance and streamlined user interactions.
Flawless communication is the key.
Innovative super apps will integrate in-app chat functionalities for real-time communication between users and providers. In addition, establishing trusted multiple secure payment options within the app, consisting of digital wallets and UPI (India) integration, will optimize transactions and enhance user experience.
Multi-factor authentication adds an extra layer of security by verifying the login attempts through a secondary method, like a code sent to the registered mobile number or verification through email. This significantly minimizes the tiniest possibility of any unauthorized access to user accounts.
Both users as well as service providers can benefit from in-app ID verification processes. Often, this involves document verification or integration with national identity databases (wherever applicable) to ensure the legitimacy and security of all parties involved in the transactions.
Establishing a tiered loyalty program with reward points incentivizes repeat usage as well as user retention. Moreover, adding gamification elements in your super app development, like badges or season challenges enhances user engagement and platform stickiness.
Subscription plans provide bundled services at a discounted cost, addressing users who frequently use multiple services within the app. This predictable revenue stream also benefits the bottom line of your business model.
Building a super app customized to your target audience’s requirements needs a top-notch super app development company. They will help you comprehend your project requirements and opportunities alike. Thus, it’s important that the team you hire abides by the step-by-step mobile app development process for a seamless and impeccable result.
Include key features like:
Test the app on numerous phases to ensure the app is error-free and performs optimally.
Testing types:
By following these steps, your partner app development company can build a successful super app that meets market demands and delights users.
Evaluating the cost to build app like Gojek can be an uphill task, as it depends on several factors. Let’s help you understand what influences the complete cost of a super app. Here, we’ve pocketed some key elements that affect the cost:
Considering these factors, the ballpark estimation to build a super app is as follows:
Super apps are going to be the buzzword in the not-so-far future. These apps are poised to gain immense popularity and adoption worldwide, regardless of their development costs.
If you’re keen to make your mark in this industry but are struggling to find a reliable super app development company, Apptunix is here to help. As an award-winning organization with extensive experience and a highly skilled development team, we can deliver a super app tailored to your specific needs. Drop a hi to get a quote and start your journey towards creating something extraordinary!
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