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Published On: October 13, 2023Last Updated: February 12, 2025
The global health and fitness app business market is expanding rapidly. Surely, you must be planning to build a health and fitness app and looking for the right strategies. You’re in the right place!
Let’s look at numbers – the global health fitness market is expected to offer an absolute dollar opportunity of US$302.0 Billion by 2034.
Investing in health and fitness app development company offers a plethora of opportunities in this digital world. Also, you might be wondering about the cost to build a fitness app.
In today’s guide, we’ve discussed all aspects of custom fitness app development and provided realistic cost estimates for development to avoid any surprises or shocks later.
Make sure to read till the end to understand every aspect of starting your own fitness or health app is easier than ever! Let’s get started.
3 Reasons Why You Should Invest in Health and Fitness App Development
Investing in health and fitness app development would definitely be worth your time and money. Here are the following 3 reasons that would convince you to go for custom fitness app development services:
1. The Digital Era
The global number of smartphone users is projected to increase by 1.5 billion between 2024 and 2029.
If we talk about health fitness app downloads – there were almost 14 million downloads of leading mobile fitness and workout apps worldwide in 2024.
Undoubtedly, its definitely the era of smartphones where you can target a large user base with your health and fitness application.
2. Huge Profits & Revenue
The revenue from health and fitness apps is projected to reach USD 4.80 billion by 2030, growing at a compound annual growth rate (CAGR) of 17.7% from 2024 to 2030.
Also, apps in the fitness sector are anticipated to bring in up to 1.8 million dollars in revenue in the United States alone in 2024.
So, there's no doubt that investing in mobile fitness apps could be highly rewarding and profitable for your business.
3. User Behavior
Since the COVID-19 pandemic, people have changed many aspects of their lives. Be it working from home, doing workout at home, socializing online, and so on. Although the pandemic is over now many of us found ourselves immersed in that zone.
Speaking of workout, people are now more likely to use health and fitness applications. Exercising at home or in the park on your own time appears more convenient and better than paying a lot of money to go to the gym at fixed times.
Overall, it signifies the growing demand for fitness apps among people. If you plan to invest in fitness apps, then it is the right time to implement that plan.
Below, we’ve listed different types of fitness apps. Let’s learn:
1. Workout & Training Apps
Workout and training apps are designed to guide users through structured exercise routines tailored to their fitness levels and goals. These fitness app builder often include video demonstrations, audio coaching, progress tracking, and personalized workout plans. Some also integrate AI-driven recommendations and real-time performance tracking to optimize workouts.
Key Features:
Pre-designed and customizable workout plans
Video tutorials from professional trainers
AI-based personal coaching
Progress tracking and performance analytics
Example: Nike Training Club, Freeletics
2. Diet & Nutrition Apps
These apps focus on tracking daily calorie intake, monitoring macronutrients, and meal planning to support weight loss, muscle gain, or general well-being. Many mobile health app offers barcode scanners for food tracking, AI-driven diet recommendations, and integration with fitness wearables. Some apps even provide personalized meal plans based on dietary preferences and restrictions.
Key Features:
Calorie and nutrient tracking
Meal planning and diet recommendations
Barcode scanner for easy food logging
Integration with wearable devices
Example: MyFitnessPal, Yazio
3. Meditation & Mindfulness Apps
Meditation and mindfulness apps help users manage stress, improve focus, and enhance mental well-being through guided meditations, breathing exercises, and relaxation techniques. Many include sleep stories, mood tracking, and stress-relief exercises to create a holistic mental wellness experience.
Key Features:
Guided meditation sessions
Breathing exercises for relaxation
Sleep improvement programs
Mood and stress tracking
Example: Headspace, Calm
4. Yoga Apps
Yoga apps cater to all skill levels, offering a vast library of yoga poses, guided sessions, and personalized routines. Some apps integrate AI posture correction, live classes, and goal-oriented programs for flexibility, strength, or mindfulness.
Key Features:
Video tutorials with step-by-step guidance
Pose libraries with difficulty levels
AI-based posture correction (in advanced apps)
Personalized yoga routines
Example: Daily Yoga, Yoga for Beginners
5. Sleep Tracking Apps
Sleep tracking apps analyze sleep patterns, monitor sleep quality, and offer personalized tips for better sleep hygiene. They often integrate with smartwatches and wearable devices to provide insights into sleep cycles, disturbances, and recovery patterns.
Key Features:
Sleep tracking and cycle analysis
Smart alarms that wake users at the optimal time
White noise and calming sounds for better sleep
Integration with smartwatches and wearable devices
Example: Sleep Cycle, Pillow
6. Step Counter & Activity Tracker Apps
These apps encourage users to stay active by tracking steps, distance walked, calories burned, and active minutes. Many apps gamify activity tracking with challenges, leaderboards, and rewards to boost motivation.
Key Features:
Step counting and distance tracking
Activity reminders and goal setting
Integration with fitness bands and smartwatches
Social features like leaderboards and challenges
Example: Google Fit, Pacer
7. Women’s Health & Period Tracking Apps
Women’s health apps help users track menstrual cycles, predict ovulation, and monitor hormonal changes. Advanced apps offer fertility tracking, pregnancy monitoring, and symptom analysis for a comprehensive reproductive health solution.
Key Features:
Period and ovulation tracking
Fertility and pregnancy monitoring
Symptom and mood tracking
Educational content on reproductive health
Example: Flo, Clue
8. Chronic Disease Management Apps
These apps assist individuals in managing chronic conditions like diabetes, hypertension, or asthma by tracking vital health data, medication schedules, and symptoms. Some apps connect users with doctors and support groups for real-time guidance.
Key Features:
Health data logging and tracking
Medication reminders
Doctor consultations and emergency alerts
Integration with wearable medical devices
Example: Glucose Buddy, MySugr
9. Water Intake Tracker Apps
Proper hydration is crucial for overall health, and water tracker apps help users set daily water intake goals, track consumption, and receive reminders throughout the day. Some apps personalize hydration recommendations based on body weight, activity levels, and climate.
Key Features:
Personalized water intake goals
Smart reminders and notifications
Hydration analytics and progress tracking
Integration with health and fitness apps
Example: WaterMinder, Hydro Coach
10. Health Monitoring & Medical Apps
These apps help users track vital health stats such as heart rate, blood pressure, oxygen levels, and BMI. Many are compatible with wearable health devices and smartwatches to provide real-time insights into overall health.
Following, we’ve listed important fitness app must-have features that you should incorporate in your app. Here’s the list:
1. User Profile
Here users personalize their information by adding their details such as name, weight, age, height, and fitness goal. With those details, the fitness app provides a personalized plan for workout and meals. Users can either follow it or customize their workout and dietary preferences.
2. Workouts
Workout planner is the core base of any health and fitness app. People download the app to lose or gain weight – eventually, the purpose is to stay fit.
There are different kinds of tutorials on fitness apps such as video streams, and image-based tutorials with voice commands. Certain levels of fitness will encourage users to workout extra hard every passing day. It comes with calendars and a proper schedule.
3. Meal and Nutrition Plan
This is an important feature in the health and fitness application. To be in the top category of fitness apps, you must include a ton of information on ingredients and suggest meals following the eating patterns, preferences, and goals of the user.
With the help of this feature, customers can track their water intake, adjust recommended meals, and extract nutrition data.
4. Push Notifications
The push notifications for fitness app remind users to take water on time, schedule workouts, and log their meals. If users are not using the app for a long time, the app also sends motivational notifications that encourage them to restart their workout routine.
5. Payments
Users will get both free and paid versions of workouts and diet plans. To have a paid version of workout, users have to buy subscription plans or make in-app purchases.
Therefore, it is important to incorporate a secure payment portal in the app. Fitness app developers can make use of PayPal, Stripe, and other payment modes to have safe and secure payment methods.
6. Audio Streaming Integration
Incorporating audio streaming into the fitness apps allows users to workout without wasting time on switching players back and forth.
Therefore, it is important to integrate Apple Music, Spotify, and other music streaming in the fitness app. The following points are crucial for the development process:
Provide ready playlists where users can share with others as well
Highlight tracks that users would love to play
Select songs that would go with the user’s pace and heartbeat
7. Tracking Maps and Routes
Displaying maps and routes in the app would track, monitor, and save the data. It would help users to check the entire week or month's routine in their fitness app. It will also showcase their routine data and also when they missed their sessions.
Developers must include map markers to highlight their achievements. Also, it should provide a map that states users where they need to do better along with key stats like pace and speed.
8. Educational Content
Most of the time we workout in the wrong way which would sprain our muscles. Doing the right technique is quite important in terms of staying fit and staying safe from any injuries.
For that, health fitness developers must include educational content in the app where – users can easily watch videos, read informational articles, and more.
Also, developers must integrate a CMS during fitness app development to keep shuffling the medium with new fitness articles and blogs.
Health and Fitness App Development: Step-by-Step Guide
The step-by-step guide listed below will help you understand the overall process of the development process. Let’s take a look:
Step 1: Choose a Platform
One aspect of the cost of health and fitness app development would depend on the platform you’ve chosen. You’ve to decide if you want to build a fitness app for Android, iOS, or cross-platform.
In case, you want to build for both platforms, then the cost will increase. This is because both Android and iOS use different programming languages.
To build a health and fitness app requires strategic planning and technical expertise. If you’re planning to build a health & fitness app within your budget– you must get in touch with out top fitness app developer experts.
Step 2: Integrating Features and Functionality
The features and functionalities of a health & fitness app play a crucial role in its success. You must integrate user-friendly and engaging features that align with your audience’s needs. Basic features like activity tracking, workout plans, calorie counters, and push notifications are essential.
If you aim for a more advanced app, consider adding AI-driven personalized recommendations, wearable device integration, live workout sessions, and real-time health monitoring. These features enhance user experience but also increase the overall development cost.
Striking a balance between essential and advanced features is key to ensuring a cost-effective yet competitive fitness app.
Step 3: Choosing the Right Tech Stack
Having the right tech stack in your app will create a strong foundation for your fitness app. We’ve listed some of the common tech stacks. Take a look:
Implementing an advanced tech stack for an Android health app or an iOS health & fitness app is highly crucial by choosing the right fitness app development company. While this undoubtedly increases the development cost, it ensures superior performance and functionality, delivering a high-quality user experience.
Step 4: Design and Development
Next comes the design and development phase. To attract and engage users with your app - you must have an enticing UI/UX design.
Your app must have a user-friendly design, an interesting user interface, and accessibility. A superior user experience will be provided by having all these components, coupled with deployed servers and third-party APIs.
You can begin creating your health and fitness app, depending on its complexity. To effectively manage users and safeguard transactions, your backend development must be scalable and dependable.
For encryption, data storage, communication between internal and external services, and other uses, create a secure server architecture.
You can keep ahead of the competition in the fitness app industry by hiring skilled fitness app developers.
Step 5: Testing and Launching
To properly evaluate the security, usability, and functioning of your fitness app, utilize manual and automated tests. Finding any faults or issues as soon as you can will be beneficial.
You can launch your app when you've tested it. However, even after it has been released, supporting and maintaining the system by addressing bugs, mistakes, and other problems is important.
Top Monetization Model Strategies for Your Health & Fitness App
Let's now discuss the most important question -- How to make money from health & fitness app? The answer to this question lies in top monetization strategies implemented in health & fitness application to boost revenue growth.
Below, we've listed ways to make money from health & fitness application. Let's learn:
1. In-app Purchases
In-app purchases is the another monetization strategy for health and fitness app. Here users can purchase premium features, subscriptions or content within the application. Generate revenue through in-app features by offering advanced workout plans, workout equipment, merchandise, and nutritional guides.
2. Subscription-based Model
It is the most popular choice for health and fitness apps to generate recurring revenue. Here customers pay for weekly, monthly, or annual fees to leverage the services or products of your app.
3. Advertisements & Sponsorships
It is another amazing strategy to generate revenue. Here you can earn profits through advertisers who want to promote their products or services on your app. You can ask for a specific amount for ads displayed on your application. It helps businesses to promote their product or services to your users. On the other hand, it helps your business to generate revenue from it.
4. Freemium Model
Here you can offer limited features for the free version and a paid version with a monthly subscription model for advanced features. However, if users want to utilize advanced or premium features, they must have to pay a certain fees for it.
Top 3 Health and Fitness Apps Popular Examples
Here we’ve listed some of the top health & fitness app players example:
1. MyFitnessPal App
MyFitnessPal is one the leading mobile health and fitness applications. They offer the best fitness solutions for weight loss and dietary plans. With an amazing interface and features, including workout plans, a calorie tracker & counter, and more.
2. Peloton App
If you want to workout from the comfort of your home – Peloton would be the perfect app for you. Peloton allows people to benefit from the competitive gym atmosphere while exercising at home.
Interestingly, it helps the company increase sales of running and cycling equipment, which when paired with their subscription services are anticipated to reach $1.8 billion (in 2020).
3. FitBit App
FitBit is an all-in-one personalized application that enables users to track their workouts, activity, goals, step tracking, sleep tracking, and more. Users have access to meal planning, an activity planner, community, and even meditation sessions.
Compliances You Must Consider When Developing a Fitness Mobile App
It is crucial to follow compliances for health & fitness mobile app development include:
1. HIPAA (Health Insurance Portability and Accountability Act)
If your fitness mobile app handles sensitive health data (like heart rate, medical history, or personal health information), it must comply with HIPAA to protect user privacy and ensure data security, especially in the U.S.
2. GDPR (General Data Protection Regulation)
For apps targeting European users, GDPR compliance is essential. It ensures that personal data is collected, stored, and processed transparently, with user consent and the option to delete data upon request.
3. PCI DSS (Payment Card Industry Data Security Standard)
If your app includes payment processing for subscriptions or in-app purchases, PCI DSS compliance is necessary to safeguard financial transactions and protect sensitive payment data.
4. COPPA (Children's Online Privacy Protection Act)
If your fitness app is designed for children under 13, COPPA compliance is mandatory. It regulates how you collect, use, and share personal information from minors, requiring parental consent.
5. FDA (Food and Drug Administration) Regulations
If your fitness mobile app functions as a medical device (e.g., monitoring heart conditions or diagnosing health issues), it may require FDA approval to ensure safety, effectiveness, and regulatory compliance in healthcare.
How Much Does it Cost to Build a Health and Fitness App?
The cost to build a health and fitness app depends on various factors such as complexity, UI/UX design, tech stack, and additional functionalities. If you’re looking for a specific number, it's difficult to pinpoint as app development costs vary based on requirements.
Estimated Cost Breakdown for a Health & Fitness App:
Features: Custom workout plans, video tutorials, diet tracking, user profiles
Estimated Cost: $15,000 – $60,000
Advanced App with AI & Wearable Integration:
Features: AI-driven recommendations, live coaching, wearable device sync, real-time analytics
Estimated Cost: $60,000+
Note:
If you want to launch a Minimum Viable Product (MVP), it will be less expensive.
An MVP includes essential features to test user engagement before investing in a full-scale application.
Once the app gains traction, you can secure funding from investors and expand into a fully-functional health & fitness application.
Final Thoughts
As we've almost reached the end of this guide, we believe that by this time you are better informed on how and why to build and finance fitness software.
However, proper planning and research are crucial before you start building the app. Additionally, it's crucial to fully know the industry while taking your business objectives into account in order to dramatically increase your chances of developing a successful fitness app.
This can be accomplished by getting in touch with a reputed mobile app development company like Apptunix to handle every aspect. Health and Fitness developer experts will be your guide to take your business to the next level.
Partner With Apptunix to Build Robust Health & Fitness App
Apptunix is a leading health and fitness mobile app development company, dedicated to creating exceptional fitness apps tailored to meet your unique needs. We offer robust fitness app development services, featuring top-notch functionalities and cutting-edge features.
Our skilled team of fitness app developers, designers, and other professionals create a health app for iOS and Android and will transform your fitness app idea into reality. Utilizing advanced tech stacks, we specialize in developing apps for iOS, Android, and cross-platform solutions.
At Apptunix, we are committed to enhancing customer experience and streamlining operations through innovative and high-quality fitness app development. Let us help you build a top-tier fitness app that stands out in the market.
Frequently Asked Questions(FAQs)
Q 1.How much does it cost to develop a fitness app?
Health & fitness app development is a culmination of tech expertise, innovation, and creativity that lead health enthusiasts with right workout, diet planner, and more. The estimated cost ranges from $5,000 to $80,000 or above to build a health & fitness app depending on its complexity, features, and other factors.
Q 2.What monetization strategies can I incorporate into my health and fitness app?
Some of the monetization strategies that you can incorporate into your health and fitness app include;
Freemium model: Here you can offer limited features for the free version and a paid version with a monthly subscription model for advanced features.
In-app purchases: Generate revenue through in-app features by offering advanced workout plans, workout equipment, merchandise, and nutritional guides.
Advertisements: You can earn profits through advertisers who want to promote their products or services on your app.
Q 3.How much will it cost to MVP a health and fitness application with your mobile app development company?
You would need $5,000 to go with a minimal viable product (MVP) to create a health and fitness app for your company. When you have enough of your intended audience as your foundation in the market, you may approach investors for money to acquire completely developed health and fitness applications.
Q 4.What market categories are taken into account for fitness apps?
The fitness app market is divided into segments based on type, platform, and revenue model. Some main fitness app types includes yoga & meditation app, diet & nutrition app, activity tracking app, workout app, and so on.
Q 5.Are fitness app profitable?
Yes, health app development are highly profitable for your business. However, it also depends on certain factors that you must consider like monetization strategies, user base, app development quality, and much more.
Q 6.How long does it typically take to design a health and fitness app?
Even simple fitness software development can take up to four weeks. But as an app’s features grow in number, functionality, and usefulness, the time required grows proportionally.
Q 7.How do you create a wellness app?
To create a wellness app, start by identifying your target audience and defining key features like activity tracking, goal setting, and personalized recommendations. Choose the right tech stack, design an intuitive UI, ensure data security, and test the app thoroughly before launch.
Q 8.What are the benefits of fitness app development?
Fitness app development helps businesses reach a wider audience, offer personalized fitness plans, track user progress, and generate revenue through subscriptions, in-app purchases, and ads. It also promotes healthier lifestyles and boosts user engagement.
Q 9.What are the emerging trends in health & fitness apps?
Emerging trends include AI-powered personal coaching, integration with wearable app development, gamification for motivation, mental health features, and data-driven insights for personalized health recommendations.
Q 10.What is AI-enabled fitness app development?
AI-enabled fitness app development involves integrating artificial intelligence to provide personalized workout plans, real-time performance tracking, and adaptive recommendations. These apps analyze user data to optimize fitness routines, enhance engagement, and improve overall health outcomes.
Q 11.How Much Does It Cost to Design a Fitness App?
The cost of designing a fitness app depends on various factors, including UI/UX complexity, the number of screens, animations, and branding elements. A well-designed app ensures a seamless user experience, making it a crucial part of development.
Here’s a rough estimate based on design complexity:
Basic App Design ($3,000 – $8,000):
Simple UI with minimal screens
Standard components with no custom animations
Basic branding and color scheme
Moderate App Design ($8,000 – $15,000):
Custom UI elements with engaging visuals
User-friendly navigation and better user flow
Responsive design for multiple devices
Advanced App Design ($15,000 – $30,000+):
High-end animations and micro-interactions
Fully customized UI/UX for better engagement
Advanced design prototypes and usability testing
The final cost depends on the level of customization and the expertise of the design team. Investing in a high-quality UI/UX design ensures better user retention and engagement, making it a valuable part of the app development process.
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Introducing Nalini, our tech-savvy content expert with 7+ years of experience in technical content writing. With a knack for making complex ideas simple, she turns intricate tech concepts into engaging reads. Whether you’re delving into mobile app development, AI, or blockchain, she is your go-to technical expert. Beyond the tech world, you’ll find her immersed in Anime, exploring mobile trends, or enjoying badminton and Foosball.
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