How to Choose the App Model that Works for You

Published In : iOS February 7, 2017

In the modern era, the mobile apps are being rolled out in their hundreds and thousands. To say that the competition in the app market in quite competitive would be an understatement. As a mobile app developer, there’s no other alternative to making a name for yourself than offering the best in terms of convenience and value to the end user.


The recent developments in the mobile industry have at least made one thing certain, that it’s a “buyer’s market” The mobile users can place their demands and the developers are expected to get the work done. However, at the other end of the spectrum, the developers have some sway over how they wish to offer their services. That’s where the question of free vs paid app models arises.

What are the different models out there?


Before a mobile app developer can think about adopting a certain model, a complete understanding of all models is indispensable. Before briefing on the merits and demerits of each model, it would be fair to surmise that each model brings something to offer and the decision about which one you choose is totally dependent upon the type of your app.

Paid apps

Paid app model is quite a popular app model. It’s quite straightforward.The developers build an app to sell it. The user has to pay a one-time fee to purchase the app. All the future patches and latest updates cost are included in the same fee. Often the app offers trial versions initially for a limited period of time to attract more people.


Everything seems to revolve around the cost. Goes without saying it has to be a reasonable one. You don’t want to shoo away the users by scaring them with your prices. The ios app development company has more to gain from the paid model.


The free model is just what it sounds like. It’s there to be tried for free.The app developers in this model aren’t overly concerned about the money. They just want the people to be using their apps, thereby increasing its popularity. This model can also be used to gauge the user interest levels before opting for the other popular monetizing models. A large number of Social networking apps seem to follow this model. An Android app development company is more likely to dole out its apps under the free model.


Freemium model is arguably the better of both free and paid. Instead of charging a one time fee or offering the app free of cost altogether, the developers can earn money in bits and pieces. Usually, this is achieved by locking some of the app features as paid ones. If the user finds value in the app, they have the option to unlock the premium features by paying for them. It’s actually is a perfect model where both parties to app stand to benefit from each other. Freemium model is more common among the gaming apps.


Paymium model has to be least popular of all the app monetization models. The reasons are far too obvious.The monetization approach seems to be far too blatant here. Under the Paymium model, the app has both an initial purchase cost and later the IAP costs. This model is more suited to top brands, offering premium services and top quality content that justify the cost of the app. High-end gaming apps tend to follow the Paymium model.


How do these models fare against each other?

Free Model

Free model is okay if you’re banking on creating a lot of buzz among the mobile audience. You’d also be hoping to acquire more and more investors and further enhance your revenue potential. But to actually make a generous amount of revenues a mobile application development company has to crack the market literally at an unprecedented level.


As mentioned earlier, Paymium happens to be the trickiest of all models to handle. If you can score in this model, then you can make a fortune. However, it’s not that simple. Paymium brings in the difficulties of both freemium and paid models. To implement it best, you’re expected to have a great audience reach, which is challenging without a considerable marketing budget.


Even if you do have the audience, getting money out of their pocket is again not that easy. Justifying your cost without even offering a free trial is a tough nut to crack. It’s still a new model, given most mobile users are accustomed to using free apps.


What actually sells?


Majority of the apps seem to follow the free or paid model.The latter stands to benefit with an upfront fee but no IAP. Paid apps rely on the marketing efforts and free trials to persuade the users to buy the app. Normally IAP is not a very popular option in paid apps, and one-time money from the user is all you can expect from an app. Freemium allows more room to play around. Customers could be made to contemplate spending what might seem like the huge amount of money after they’ve tried and tested the app in its entirety.


Also in a Freemium model, you could limit the number of advertisements that most app users find annoying. The answer to which model would suit your model is influenced by a variety of external factors. Such as are you a starter, how good is your audience-reach and what kind of an app are you making are some question that needs to be answered. Freemium is the best bet for most apps, but other models could prove just as beneficial to your app and therefore need not be neglected.


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How Co-working Spaces Could Prove Beneficial To The Startups?

Published In : Android January 30, 2017

It’s a harsh reality that most startups get muddled up in the very initial stages owing to the overwhelming challenges that come along their way. It’s as much as the gravity of the situation as the unpreparedness that can make the business world look a really daunting place to them.


What makes the crisis even more difficult is the feeling of solitude in the struggle. As social beings, we tend to perform better when we’re supported by others in our cause. That’s where the novel approach of co-working spaces is gaining huge credence. A Mobile Application Development company must also come to terms with the co-working spaces.


The concept of co-working spaces is based on the belief that people excel at their work if they’re surrounded by like-minded and talented individuals. The spaces bring in a whole bunch of people from various walks of life, who share some or all thoughts with one another. That way all can contribute to each other’s growth with their fair share of experience. This implies that a startup that hasn’t yet had a taste of the real business scenario can learn from other’s experience what they might have to contend with.


All co-working spaces operate pretty similar in nature but may differ in the kind of service, the setting and group of people they host. But there’s more to co-working than just doing away with the solitude. Startups that work in co-working spaces tend to be quadruply successful than the rest.


The key difference could lie in the drive to work more, increased motivation and interaction levels. That seems to make perfect sense. A startup avails the priceless insight on complex business problems right off the bat by working in a co-working space. People have confessed to having a relaxed and more exuberant feel in the co-working spaces. Mobile Application development services can benefit immensely by opting from co-working spaces. Here’s more to make you convinced that co-working space does indeed make a difference to a start up’s life.


Strengthen Your Network


The value of a good network to any business can’t be emphasized enough. People go so far as to say that the success of a business is highly correlated with its network. And nowhere else than in co-working spaces can a startup find the ideal prospects to widen its network.


That almost everyone you’d come across in the co-working space will be a professional is a given. These people can literally contribute to your understanding at a much higher level. Furthermore, working alongside these equally passionate and goal-oriented people would have a positive impact on you.Sharing new ideas, getting new insights and learning from other’s experiences is a great way to kickstart your startup. Who knows you may even run into your future business partner in a co-working space. The value of the network for an iOS application development company is huge.

Very affordable


Compared to renting out a workplace, the co-working places prove to be a much cheaper and affordable option. There’s no need to even enter into any contracts.You could pay on the daily or monthly basis as per space you’re looking for.


So that’s a great advantage as you don’t have to stick around for too long if your work is only for a short period of time. In addition to this, most co-working spaces provide fluid access to the basic office needs such as a printer, fax, internet etc.Stay worry-free off these meager costs in a co-working space. As Mobile application development company, you can’t ask for anything more than that.

Tap Into The Pool Of Talent


Co-working spaces look to house a coterie of smart and talented people with a shared set of beliefs and interests. This kind of atmosphere is hard to find otherwise. Imagine all the brilliant and innovative ideas that take birth when this group of like-minded people set-about interacting and sharing their wisdom with each other.

Complex business problems that can seem enormous to a single individual can be broken down and solved with much ease when discussed within a group. The scope of learning, experimenting and then executing your ideas in the best manner is something that a co-working space has a lot to offer. An android application development company can increase its chances of success through these spaces.

How To Find The One For Yourself?


As previously mentioned that most co-working spaces are similar in nature, but they can be different in the way they operate. So your job is to find the one that works for you. Most spaces allow will allow a free-tour for a day or two. That should be enough to get a good sense of how things work there. What one might want to be particular about is the kind of community and people the space houses.


They’re the ones you’d find yourself turning to in the moment of need. Then there are incubators that provide very good support but in return of equity. They do happen to be quite selective as to who they let in their space. But if you manage to find your way in, you’d be set to experience a great working environment where everybody is ready to help each other.


Contrariwise, there is office space where you’ll have to rent a place and pay accordingly. You can’t expect to have much interaction here and everyone seems to keep to themselves. So support, facilities and the type of events that take place there are the key things you’d need to focus on to decide which space is meant for you.

Where To Find One?


Co-working spaces are easy to find. A simple Google search would bring up a good list of them in your vicinity. Most notable co-working spaces often hold events and seminars. If you happen to attend them, you’d get the chance to meet new people, share opinions and get the sense of the community.
So always stay vigilant of these events, there’s no telling in what way they might prove beneficial to your startup business.


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