Chat with us, powered by LiveChat What is Nubank? A Dissection of the Largest Neobank - Apptunix Blog

Don't miss the chance to work with top 1% of developers.

Sign Up Now and Get FREE CTO-level Consultation.

Confused about your business model?

Request a FREE Business Plan.

What is Nubank? A Dissection of the Largest Neobank

874 Views | 1 min | Published On: February 7, 2023 Last Updated: February 9, 2023

Nubank is a Brazilian neobank and the largest fintech bank in Latin America headquartered in Sao Paulo. A neobank is an alternative bank that offers banking services digitally without any physical presence.

Neobanking is a mushrooming field that is expected to reach $8.8 trillion by 2027. The average transaction value per user has reached $18.08k in 2023, according to Statista. Thus, it is a sector that businesses are looking forward to tapping into.

Nubank provides a wide array of financial products and services to individuals and small business customers. These include insurance, loans, and savings accounts.

In this blog post, we will understand Nubank, its business model, and what you need to make a neobanking app. So, let us begin!

What is Nubank?

Nubank is the biggest neobank in the world in terms of market capitalization, which is more than $45 billion as of 2022. It also has offices in Berlin, Buenos Aires, and Mexico.

It offers a digital checking account that allows customers to earn interest, check balances, send and receive payments, and do a lot more. A customer gets a debit or credit card to withdraw money from ATMs and make in-store payments and earn cashback rewards.

Nubank Success Factors

The neobank also offers services to businesses. Similar to personal accounts, business accounts enable owners to send and receive money, access transaction history, and so on.

Both individuals and business owners can apply for personal loans and life insurance via Nubank Life. After launching in Brazil, the neobank now provides services across Southern America, including Argentina and Columbia. It also has a presence in Mexico.

Nubank offers both website access and mobile banking. Its mobile apps are available for both Android and iOS platforms.

Nubank Business Model

The Nubank business model aims to create an ecosystem of financial products and services that it can offer to individuals and businesses. The neobank works primarily on the customer pain points of accessing banking accounts and mitigating high-interest rates on availing financial services.

Like traditional banks, Nubank offers banking and financial services and products to generate revenue. It makes money via:

  • ATM Withdrawal Fees
  • Insurance Premiums
  • Interchange Fees
  • Interest from Loans
  • Interest on Customer Deposits
  • Overdraft Fees
  • Referral Fees
  • Subscriptions

After offering merely a savings account initially, Nubank now offers a multitude of services to its 70 million+ customers, including personal loans, insurance, and credit cards.

How Does Nubank Make Money?

In this section, we will explain the various revenue streams of Nubank, which are:

1.Cash Withdrawal Fees

Nubank enables its customers to withdraw cash from the ATMs of its partners, Banco24Horas and Saque e Pague, for a withdrawal fee. Although a significant chunk of this amount is paid for covering the cost of allowing customers to use its partners’ ATMs, the remaining portion counts as a revenue stream for the Brazil-based neobank.


The neobank via Nubank Life provides insurance products and services to its clientele. In addition to the default plans, customers can opt for additional coverage that includes accidental cover, financial assistance in case of disability, funeral costs, and hospitalization bills.

3.Interchange Fees

The interchange fee is paid by the merchant that receives a payment made from a Nubank debit or credit card. It is 1 percent of the purchase price. It is not completely received by the neobank but is also shared with Mastercard, who is the issuer of the cards.

4.Interest on Cash Deposits

Customers get interest on storing their money in a Nubank savings account. The bank lends this money to other financial institutions and earns interest.


Customers can also apply for loans from Nubank. Each loan is repaid in monthly repayments that include a fraction of the principal amount and a little interest. The cumulative interest amount depends on the total amount of the loan and the repayment period.

Since Nubank collects user data – including total income, location, and spending habits – it can precisely assess the loan amount that it can offer to its customers. This not only lowers the default rate but also makes it more likely for customers to opt for personalized loan offers.

6.Overdraft Fees

Extending the limit of the provided credit card is called overdraft. Nubank charges a nominal fee in the form of overdraft fees. Keeping the overdraft fees low compared to other neobanks is what helped Nubank to book a profitable deal.

The cost levied by a bank on its services depends on the fees that it has to pay, and since Nubank had no physical offices to maintain, it can book profits even with charging less on a negative balance (the overdrafted amount).

7.Referral Fees

The premium credit card, Ultravioleta, facility offers a galore of ways for the neo bank to make money. One of the most important revenue streams for Nubank via Ultravioleta is referral fees.

Referral fees is the compensation that Nubank receives from its partners for encouraging customers to make purchases at their respective stores.


Nubank introduced Ultravioleta, a premium metal credit card, in 2021. The customers need to spare a monthly subscription fee of R$49 for using the card.

The card offers a slew of features that includes access to Mastercard’s Black VIP Lounge, complimentary travel medical insurance for tickets purchased via the card, earn cashback equal to 1 percent of the payment amount, and purchase protection against accidental damage, robbery, or theft up to 90 days from the purchase date.

A Timeline of Nubank Operations

Let’s know about the progress made by the biggest neobank, since its inception, in brief:

Founded in 2013.


  • Launched its first financial product, a Mastercard credit card, with no annuity fees.
  • First card transaction in April.
  • Raised $14.3 million in Series A funding from Sequoia Capital, Kaszek Ventures, and Nicolas Berggruen in September.


  • Raised $30 million in Series B Investment Round with Tiger Global Management and existing backers in June.


  • Launched Nubank Rewards, a loyalty program.
  • Opened an engineering hub in Berlin in December.


  • Become a unicorn startup (Valued at $1 billion or more).
  • Tencent bought a minority stake for $180 million in October.


  • Launched personal loan product and digital savings account.
  • Surpassed 10 million customers in July.
  • Launched credit card in Mexico in August.


  • Became the largest neobank by surpassing the user base of Chime and Revolut.
  • Acquired Plataformatec in January.
  • Doubled its customer base to 20 million in January.
  • Acquired Cognitect in July.
  • Announced the acquisition of Easynvest in September.
  • User base increased to 30 million customers.


  • Berkshire Hathaway took a $500 million stake in the neobank in June.
  • Series G funding of $750 million in June.
  • Opened IPO in December.


  • Launched crypto investment platform, Nucripto, in 2022.


  • Scheduled to launch its cryptocurrency, Nucoin, in the first half of 2023.

What Do You Need to Make a Neobank App Like Nubank?

In order to start selling your services and products as a neobank, you must have an app and a website. At its core, Nubank is a fintech company. Therefore, you need fintech apps for replicating its success.

You can start with a Nubank like app with basic features and then build it over time to accommodate specific needs of your customers. Here’s what you need to do to realize this:

Underline Your App Requirements

Before getting started with developing a neobanking app, you need to underline all the requirements and objectives that you wish to achieve.

For starting out, you can get a POC to ensure the viability of your project. Next, you can leverage an MVP to start offering your services all the while collecting feedback that you can use in further development cycles to add features to your apps and make them bigger and better.

Hire a Fintech App Developer

There are several benefits that you can reap in by hiring a fintech app developer like Apptunix. No matter what type of fintech or neobanking app you want to develop, we can help you out with different requirements by providing you with. Some of which are:

  • A dedicated development team that you can manage fully.
  • Estimated timeline and the budget for accomplishing your project.
  • Experienced developers comfortable in working with a slew of mobile and web development technologies.
  • Flexibility with different software development models to choose from.
  • Invaluable advice in realizing your project.
  • Best offers and deals.

Check out fintech app development to know more about developing neobanking apps. Apptunix has been helping fintech businesses for over a decade. We have incubated performant and multi-functional solutions for requirements of all types.


Nubank is one of the best examples of successful neobanks offering better financial services than conventional banking institutions. The neobank has successfully demonstrated the power of mobile apps in the modern world and the degree to which people (and businesses) rely on them to make many aspects of life convenient, including managing the finances.

There’s a lot you can learn by dissecting Nubank’s success. If you’re planning to jump onto the neobank bandwagon then it is the right moment in time to do so. We wish you all the best!


Frequently Asked Questions(FAQs)

Q 1.What is nu bank?

Nubank is a Brazilian fintech company that is the largest neobank in Latin America. It has more than 70 million customers worldwide and a market cap of $45 billion. The latter fact makes it the biggest neobank in the world.

Q 2.What is a neobank?

A neobank is a bank that provides financial services digitally and doesn’t have any physical office. It is entirely online. Neobanks provide mobile-first financial services.

Q 3.Is Nubank a real bank?

Nubank is a digital bank with brick-and-mortar offices in Berlin, Buenos Aires, Mexico City, and Sao Paulo. It offers financial services and products via mobile apps and the web. It started out as an online-only service.

Q 4.Does Nubank use cryptocurrency?

Nubank is set to release its very own cryptocurrency, Nucoin, sometime in the first half of 2023. It offers customers a platform to invest in crypto coins, called Nucripto.

Rate this article!

Bad Article
Strange Article
Boring Article
Good Article
Love Article

Join 60,000+ Subscribers

Get the weekly updates on the newest brand stories, business models and technology right in your inbox.

Tags: , , , , ,


App Monetization Strategies: How to Make Money From an App?

Your app can draw revenue in many ways. All you need to figure out is suitable strategies that best fit your content, your audience, and your needs. This eGuide will put light on the same.

Download Now!

Worried about how
you will make money?

We can help you create a highly-profitable business plan to earn in billions.

Discuss your Idea with a CTO!

Get a Call Back