Top 5 Reasons to Launch Your App This Holiday Season

The festive mood and holiday season is a golden chapter in every brand’s story – a special time where festive cheer turns wishlists into purchasings, making every business’s holiday app launch dream come true.

Surprisingly, smartphone shipment is all set to hit a record high of 316.1 million units during Q3 2024, a 4% increase year over year. This Christmas season, we can assume that Santa will be delivering happiness that goes beyond expectations. 600M eyes skimming the App Store. 3B fingers eagerly tapping “GET” on a handful of their favorite apps. In essence, this holiday season is a prime opportunity for brands to boost revenue like never before.

However, fierce competition can make it easy to get lost in the crowd. They key? Use your app to standout and ensure your content reaches the right audience. With the 2024 holiday round the corner, we feel prudent to provide you with a handy guide on why the holiday season is perfect for launching your mobile app.

5 Key Reasons to Launch Your App During the Holidays

1.Increased Mobile Usage

The holiday season is synonymous with travel, downtime, and digital indulgence. People are glued to their phones, whether it’s browsing gift ideas, staying connected with loved ones, or indulging in holiday entertainment.

This spike in mobile usage means your app has a higher chance of reaching and engaging a larger audience. Launching during this time ensures your app is where it matters most—in the palms of your audience.

2.Holiday Shopping Surge

E-commerce and m-commerce experience unprecedented growth during the holidays. Consumers are actively searching for gifts, deals, and solutions, and your app can be their go-to destination.

By aligning your app launch with the shopping frenzy, you can tap into a ready audience eager to buy. Whether your app offers products, services, or solutions, the holiday shopping surge is your golden ticket to success.

3.Festive Marketing Potential

Holidays bring out the best in creativity. By incorporating festive themes, exclusive offers, and limited-time promotions, you can create a buzz around your app.

Think themed splash screens, special discounts, or gamified holiday features. Such strategies not only attract users but also foster a sense of urgency and excitement, driving app downloads.

4.Enhanced App Store Visibility

With millions of users downloading apps during the holidays, the app stores become a bustling marketplace. This surge in activity increases the likelihood of your app being discovered.

A well-executed launch can help your app climb the charts, boost visibility, and gain organic traction, setting the stage for long-term success.

5.Endless Engagement Opportunities

The holiday season is all about connection. By integrating holiday-themed features, push notifications, or events within your app, you can keep users actively engaged.

For example, a food delivery app could offer a Christmas dinner recipe collection, while a fitness app might launch a “Holiday Fitness Challenge.” Such initiatives foster loyalty and encourage users to keep coming back.

Important Considerations for a Successful Launch

For a successful launch, it’s essential to ensure your app is fully functional, offers a smooth user experience, and is prepared for growth. Equally important are effective marketing strategies, generating excitement before the launch, and providing strong support after going live. So, these elements combined help’s ensure your app’s long-term success.

1.Focus on App USP

The holiday season sees an influx of new apps vying for attention. To rise above the noise, focus on unique features and value propositions. Highlight what makes your app different and indispensable.

2.App Optimization

A seamless user experience is non-negotiable. Before launch, ensure your app is free from bugs, easy to navigate, and optimized for peak performance.For holiday shoppers, time is of the essence. Slow load times or confusing interfaces could cost you users.

3.Targeted Marketing Strategies

Identify your target audience and craft campaigns that resonate with them. Use data-driven insights to create personalized ads, email campaigns, and social media posts that highlight your app’s holiday-specific benefits.

4.Leverage Early Feedback

Consider a soft launch before the full rollout to gather valuable feedback. Early insights can help you fine-tune your app and address potential issues, ensuring a smoother launch.

How to Expedite Your Holiday App Launch?

Launching a mobile app during the holidays requires a well-planned strategy, creativity, and a team that knows how to make the most of this unique opportunity. Here’s how Apptunix helps you maximize your app launch and achieve exceptional results:

1.Create a Pre-Launch Buzz

At Apptunix, we help you generate excitement well before your app hits the market. Our marketing team crafts compelling teaser campaigns, countdowns, and sneak peeks to build anticipation. By leveraging social media, email marketing, and influencer partnerships, we ensure your target audience eagerly awaits your app launch.

2.Incorporate Festive Design Elements

Holiday-themed designs can significantly enhance user experience, making your app more engaging. Apptunix’s UI/UX design experts create visually stunning, immersive designs that capture the festive spirit. From festive splash screens to themed icons, we tailor every detail to ensure your app stands out.

3.Offer Holiday-Exclusive Features

We help you add unique, holiday-specific features that resonate with your audience. Whether it’s special discounts, gamified elements, or holiday-themed content, Apptunix ensures these features are seamlessly integrated into your app, driving user engagement and boosting downloads.

4.Leverage Influencers

Influencers can amplify your app’s visibility and build credibility. Apptunix connects you with the right influencers in your niche, helping you craft authentic, impactful campaigns. With our expertise, your app gains the attention it deserves, reaching a wider audience during the holiday season.

5.Monitor Performance with Advanced Analytics

Real-time data is key to success. Apptunix provides a robust analytics dashboard to track app downloads, user engagement, and feedback. We monitor these metrics and offer actionable insights, enabling you to make data-driven improvements and maximize your app’s impact.

Why is Apptunix Your Ally for Your Holiday App Launch?

Launching a mobile app during the holidays requires precision, creativity, and technical expertise. At Apptunix, we specialize in crafting tailored solutions that align with your business goals. Our team of experts ensures your app is not only functional but also engaging and ready to make an impact in a competitive marketplace.

Whether you’re a startup or an established brand, we’re here to help you turn your vision into a reality. This holiday season, let’s work together to create an app that delights users and drives revenue.

Finally…

The holiday season is a golden opportunity to launch your mobile app and connect with a vast audience. By leveraging increased mobile usage, festive marketing, and strategic planning, you can make your app the talk of the season.

Ready to make your mark? Take the first step today, and let Apptunix help you bring your app idea to life.

Hulu Stats and Facts: Funding and Major Milestones

• Founded/launched: Mar 1, 2007
• Headquarters: Los Angeles, California, United States
• Founders: Elizabeth Comstock and Jason Kilar
• Total Funding Amount: $100 Million
• Estimated Annual Revenue: $1.5B
• Number of Funding Rounds: 3
• Hulu Business Model Type: Subscription and Ads Based

A Brief About Hulu’s Journey Till Date

Hulu was established in the year 2006 by NBC Universal executive – Beth Comstock and Jason Kilar as a joint project with AOL, Facebook, Comcast, MSN, Yahoo, and MySpace as its founding partners.

Unlike Netflix, Hulu is not backed by an inspiring story of a person who with his smart mind is winning most of the industry’s share. Behind Hulu, it was just the idea of a bunch of Hollywood executives who saw potentials in streaming TV content, and eventually, their thoughts proved right. 

They together launched Hulu for public access in the year 2008. But, the website www.hulu.com was acquired and launched by NBC Universal who was Hulu’s first content provider in 2007 without any content and for testing purposes only.

Initially, Hulu used to offer free as well as a paid subscription. The free plan used to provide access to limited content on a computer only while the paid plan provided access to a wide library of content on mobile devices, computers, and internet-connected TVs.

By 2009, the organization raised more than $100 Million in funding which increased its valuation and proved that it is a successful idea. In November 2010, Hulu Plus was launched, offering an extended content library including full seasons, day-after access to new content streamed on TV, and more episodes of shows accessible using the free plan. In 2011, Hulu started creating its own unique content and by 2017 it became a live TV streaming service.

As a result of all these additions in its platform, Hulu grew from 22.8 Million subscribers in December 2018 to 30.4 Million by the end of 2019. Now that we know the story behind Hulu – let’s find all about the business model that the platform follows to makes money.

How Does Hulu Work: Hulu Business Model Revealed

In the year 2007, when Netflix paved the way for on-demand video streaming apps and forced users to cut the cords of cable from homes – Hulu emerged as the savior of TV content.  

It is an American video streaming platform that majorly focuses on streaming TV shows as compared to movies and other video content. The company has good relations with almost all of the USA’s cable TV channels like NBC, ABC, Fox, CNBC, and that position it as one of the largest online TV show libraries. 

It has also partnered with national and local tv channels like National Geographic and Disney to provide the live TV experience online with no compelling reason to install cable TV. Here is how it works for providing value to its 30 Million subscribers:

1) To watch streaming content on Hulu – users will have to register in the app. The registration process is quite simple and can be complete in just a step or two. After registering, Hulu offers a free trial, as well as various plans that a user can buy to enjoy the latest TV shows and movies.

2) Hulu targets mass-market customers who wish to have on-demand access to quality TV programming and movies from a number of different sources. While the service isn’t yet accessible internationally it has a huge user base of around 30 million subscribers in the USA.

3) Along with its subscribers, Hulu also includes advertisers among its customers providing a huge, captive audience for their marketing content in the form of unskippable ads.

4) Hulu’s value proposition mainly lies in its Content which is not available anywhere else. In America, Hulu is the main service that provides access to ongoing TV programs, including episodes from the current seasons of different shows on either the same or the next day after they stream on the TV.

5) The application also offers access to original programs from big names, like Stephen King, JJ Abrams, and Billy Eichner as well as exclusive programs that are not available anywhere else. Alongside its users, Hulu is also of value to marketers as it lets them grow their audience by permitting them to target specific demographics.

6) Aside from the things mentioned above, what makes Hulu unique is its recommendation algorithms. A user can utilize Hulu from a variety of screens, and six people can use a single account with different profiles at a time. Each profile is different from the other and they don’t cost any extra – all recommendations and viewing history is unique to each profile.

So that was all about How Does Hulu Work and creates value for both of its stakeholders – Subscribers and Advertisers. Let’s now find How Does Hulu Make Money and Profits using this amazing business model.

Hulu Revenue Model: How Does Hulu Makes Money?

Hulu makes money using the following three sources:

• Subscriptions
• Add-Ons
• Ad-Revenue

While all these sources contribute a lot of money to Hulu’s total revenue – subscriptions alone account for more than half of its total revenue and are expected to continue to do in the years to come.

Let’s have a look at all of them carefully: 

1. Revenue From Subscriptions

Hulu provides four basic subscription plans for its users and all of them include access to Hulu’s full library of shows and movies.

Here are the details about its subscription plans:

Since the app closed its free model altogether a few years back, all of its 30 million subscribers pay a fee to use the service and that expense contributes a substantial amount of revenue to the company.

A standard Hulu plan can be purchased with or without ads. Its basic plan comes at 5.99 /month that includes ads and if a user wants to remove ads then he/she can upgrade it to “Hulu Basic Plan With No Ads” which comes at $11.99/ month.

Another plan comes with live TV which includes more content because it is exactly like an old cable subscription. There are on-demand and live TV channels in it covering sports, news, kid-friendly content, entertainment and more depending on user’s location. This plan is also available with and without ads at different prices for both. 

2. Revenue From Add-Ons

If you buy a Hulu plan with Live TV, add-ons are accessible for an extra fee. The additional features and networks you can browse from include HBO, Showtime, Cinemax, Spanish live streams, STARX, enhanced cloud DVR, and unlimited screens. These Add-Ons are not very big but a substantial part of Hulu’s revenue stream.

3. Revenue From Advertisements

Hulu has more than 28 million subscribers — the majority of which, around 70%, are on ad-supported plans. It implies that advertisers have access to around 58 million subscribers via Hulu OTT advertising. As a result, Hulu’s advertisement revenue is increasing every year.

In 2018, Hulu generated around $1.5 Billion in revenue from Ads only. Advertising on Hulu is not just effective because of its wide user base but also easy. All advertisers need to do is create an ad to appeal well to their users and the Hulu team handles the rest – may it be encoding, hosting, or streaming of the ad.

When choosing to advertise on Hulu, advertisers are provided with different types of ads to choose from. However, there isn’t a lot of data available on Hulu ad cost, but it looks like they are affordable as its ad inventory is rising.

As per sources, ads on Hulu used to cost around $30-$40 for a thousand views till last year, but in recent months marketers have seen rates even closer to $20 which are likely to decrease more keeping in mind Hulu’s increasing user base.

Now that you know all about this brand – How Does Hulu Work, its business model, revenue model, and the story behind its inception – let’s see what you can learn from this brand to establish your own in the Video Streaming Industry.

3 Lessons to Learn From Hulu’s Unique Success

1. Disruptions Are Not Easy

Old Is Gold – you must have heard this saying a million times. But, Hulu proved it. In the year 2007, when Netflix decided to label cable TV as an old school trend by bringing the disruption using on-demand video content – everyone thought that the era of TV has ended.

But, as mentioned, disruptions are not that easy. The team at Hulu kept this in mind and decided to bring it back to the people who adored it once. Taking benefits of the old love of your users is not at all a bad thing. So, the lesson here is do not take disruption for granted. You can always go back and win the throne again using old facts and habits of users.

2. International Expansion is Not Everything

We all know that Hulu is available in the US only while its biggest competitor Netflix is expanding its services globally. So, which is the best strategy?

However, we would not say that Netflix’s international expansion is wrong and is probably a reason behind its losses. But, Hulu’s strategy to market and expand its services to local audiences is not wrong either. Hulu has a better relationship with the tv network as it was originally founded by those networks only and it is having access to prime tv content which is not available anywhere else. 

As a result, it is a ruling Tv Streaming Service in America that is loved more than any other streaming service.

3. The Key to Success Is Revenue

Unlike Netflix, Hulu is strict about its sources of revenue from monthly subscribers and on-screen advertisements. To recreate the cable industry, Hulu streams videos from major tv networks and is making profits every year. On the other hand, Netflix is said to be operating on losses.

With 30 million-plus subscribers, Hulu, as compared to Netflix, supports cable television rather than replacing it. This is another strategy that you can learn from Hulu Business Model. 

That was all about How Does Hulu Work, its features, business, and revenue model. Now you must have an idea of how things work in this billion-dollars video streaming industry and what you need to do in order to make your mark. So, let’s wrap things up.

Wrapping Up

Hulu is an excellent example of making money in the video streaming app market. The brand is also a leader because it created a new demand for traditional TV shows that lost value because of services like Netflix. And, it disrupted the market again after a big disruption by bringing down the cost of watching TV shows from an average of $50 per month to just $5.99 per month.

Are you impressed with how Hulu made its space in a market that was already occupied by a big giant? Let us tell you – you too can. All you need to do is a bit of efforts. So, don’t wait anymore. Let’s create wonders together!