Doing your marketing without using Google Analytics is like taking a trip without looking at your GPS. With Analytics you can generate reports and set goals that tell you where your customers are coming from and what helps them to convert. This allows you to make choices that will help to grow your business quickly and efficiently, rather than flying blindly and taking wrong turns on the way. By using Google Analytics you can save yourself a lot of time, money, and energy by focusing on what actually works for your business.

In short, Google Analytics reports and tracks the traffic that comes to your website. Within Analytics you’re able to see where your website traffic is coming from, what type of device people are using to access your website and see the demographics of the people visiting your site. But, just because you’re driving traffic to your site doesn’t mean that traffic is turning into sales. That’s why Google Analytics also allows users to set up “Goals” where you can define key actions on your website that you want visitors to take. For example, you can create a Goal that measures how many prospects complete a contact form and then analyze which traffic source is driving the most people who are actually completing that goal and therefore are more likely to convert into business.

Absolutely – we have several customers who have multiple websites on their accounts. If you want to add an additional website to your account you simply need to order an additional analytics plan for your account.

We cannot track a conversion completely if the website redirects to an off-site payment website (e.g. PayPal). This is because we do not have access to the PayPal website. We cannot place your Google Analytics code on an off-site payment page and therefore lose the visitor tracking. The best solution is for clients to implement an onsite payment strategy.

E-commerce goal tracking is a block of code that is inserted on a receipt (thank you) page which automatically detects and records transactions (by assigning a dollar value) and product information. The data recorded by the code can then be reviewed in Google Analytics. E-commerce goal tracking is most beneficial to shopping cart websites.