Pay-per-click or more commonly known as PPC in the Digital Marketing circles is a quick and effective way to reach your potential customers. As the name suggests, it’s a paid service wherein you’re charged a certain fee every time someone clicks on your ad. The more popular form of PPC Search Engine Advertising where advertisers bid to get their ads placed in the sponsored links of search results for a certain keyword that defines their business services. We have all the expertise in creating successful PPC campaigns and drive more traffic towards your website.
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PPC Campaign stands for the Pay-per-click campaign; PPC is a primary way of advertising on the internet to drive more traffic to your website. Advertisers purchase a place for placing the adverts on search engines and display networks. The advertiser pays only when a visitor clicks on adverts.
PPC marketing is a revolutionary way to market products and services; you can display your ads only to the people who express interest in your products or services. It is highly measurable, scalable, displays in search results much quicker as compared to SEO. PPC is comparatively easier than getting your website in the search result as compared to organic search (SEO).
Your ads will start showing up as soon as you start your campaign on the search engines, based on the keywords entered by your website visitors.
It is very cost-effective when you compare with other traditional advertising, the minimum bid on Google is $0.01 but you will pay only when the people click on your advert.
Remarketing offers you to target past visitors to your website. It looks to keep the focus on specific brands. The advertisements will be shown to the people who ever visited your specific webpage or website before. The remarketing adverts can be in both text and image formats.