Online Marketing has become a big deal in the last decade or so. Businesses are vying to have a place on the coveted first page of Google to get more visibility and traffic to their website. Behind the scenes, Google has its own complex set of algorithms and tools to give ranking to the websites. That’s where we come in. Our SEO experts thrive where others struggle. We have the perfect recipe to make your beautiful websites rank higher and give more recognition to your business.
We take delight in performing mobile wonders. Apptunix is a group of talented developers, designers and marketing experts with a reputation for getting things done.
SEO is the acronym for Search Engine Optimisation. It is the activity of getting your website to be listed by the search engines for relevant keywords or phrases. Generally, the websites listed on top of organic search get more traffic and as a consequence more leads/business. Search Engine Optimization ensures that the website is easily accessible by search engines and helps to increase the rankings.
The result of SEO activities undertaken depends on a lot of factors.For example, the age of the website and its content, size and previous SEO efforts have a bearing on the progress to the top of search results. A brand new website cannot be optimized easily on search engines. It may take up to2 to 4 months initially for the website to start appearing on top of search engine results.
Social Media “shares” are the new form of link building. In the recent months, Social Medias are performing well to create brand awareness and links are mainly achieved through building creative content shares on them. Quality content shared on Social Media indicates the popularity and quality of relevant content on the website. As a consequence, search engines rank your website well.
It has been observed that organic search (SEO) leads to many more sales than paid online advertising. A well configured PPC advertising campaign can become active instantly but has no effect on your pages ranking in search engines results. Also, PPC efforts disappear immediately once you stop paying. However, SEO is slower to start, may take several weeks to show up the good results in the search result. The SEO effort undertaken will stay on for a longer period.
In this competitive world, it is not easy to get on to the first page on search engines. 75% of people searching for things in search engines will not scroll to the 2nd page. If your website is not listed on top of search results, people simply cannot buy your products or services.