It is one thing to have potential and another to realize it. When Disney announced its plans to start its very own streaming service (Disney Plus App) back in August 2017, the mass media and entertainment giant was already riding high and most people expected its streaming service to be competitive.
Now, a little over two weeks after its launch, Disney’s subscription-based video streaming service Disney+ has amassed over 15.5M downloads. That’s more than just competitive – that’s hitting the ball out of the stadium – no mean feat!
Disney’s streaming app for iOS and Android was downloaded over 10 million times on the launch day itself. As of today, the Disney+ is available to users in just 6 countries and, as per reports, it’s adding over a million new subscribers to its fold every day!
With the streaming service set to take its reach worldwide over the next few months, the numbers are set to multiply many times over. It’s a huge success.
If you have plans to build an app in the near future or particularly a video streaming app like Disney Plus, you must explore the secret behind its success.
So, let’s get started:
Disney+ has started with a bang and its app has been ranked the number one free app on Google Play and App Store in the U.S. ever since it was launched. It registered an average of 25.6 daily sessions over the last week which clearly indicates it’s managed to engage audiences with its services.
There are several reasons Disney’s streaming app has been able to win over millions of consumers so quickly. Here are some of them:
1.Disney Created an Unbeatable Brand Power
Walt Disney’s brainchild has been one of the world’s most powerful brands since the 1920s. Initially, only an animation studio, Disney’s offerings have come to include mature content on top of its signature family-friendly entertainment over the years. Disney’s world-famous theme parks, cartoons, and live-action films have given the world some of the most widely recognized fictional characters.
Over the years, Disney studios have acquired promising properties such as Pixar, Lucasfilm, 20th Century Fox, Fox Searchlight Pictures and Marvel. The global popularity of Disney’s original properties combined with that of its various acquisitions’ has made it one of the world’s most visible brands. Disney’s immense reach and the following is one of the biggest factors in the early success of Disney+.
2.Vast Experience in the Field of Entertainment
Walt Disney created his first animated film ‘Alice’s Wonderland’ in 1923, which means this company, has been in the entertainment business for approximately 96 years today! That experience means Disney possesses the know-how of engaging the audiences, promoting, marketing and developing its content for a global audience.
Neither Apple Tv+ nor amazon, not even Netflix can match Disney’s sheer experience or its long-term association with audiences. Considering the way Disney+ has been able to attract audiences since its launch day, it’s evident that experience has played a major role in its success.
3.Great Content is All that Matters
People that grew up watching Disney cartoons now have great-grandkids that are now fans of Disney’s properties, and these grandparents can relive their childhood through the new app! The appeal of Disney’s yesteryear classics, plus the highly popular and acclaimed content from Pixar, 20th and 21st Century Fox makes Disney+ a big attraction to the fans of either studio.
With Disney’s acquisition of Marvel Entertainment and the monumental success of MCU (Marvel Cinematic Universe), Disney+ is also home to some of the most sought entertainment content in recent years, along with beloved Marvel productions of the past.
As of now, Disney+ libraries are estimated to contain 20 percent less content than Netflix. Disney’s streaming app currently airs about 7,500 episodes of old and new TV shows and 500 movies. Its TV libraries are also lighter than competitor’s CBS All Access and Amazon Prime Video.
But Disney+ scores higher than the competition when it comes to the number of higher-rated titles in its library. It’s quality vs quantity in this regard and Disney+ has a clear advantage.
Not just Disney Plus, there are several success stories you can take inspiration from if you are planning to build a video streaming app. The industry is a bit complex. However, with the right strategies, you can conquer it all. Have a look at how Netflix expanded its services to become a Global TV Network from just a DVD mailing service and draw some inspiration.
4.The New Content is a Big Hit with the Audiences
Disney+ launched with a wealth of recent blockbusters (Avengers Endgame, Frozen, Captain Marvel and more), original content like ‘The Lady and the Tramp’ live-action remake and ‘The Mandalorian’. This is all exclusive content that audiences cannot watch on any other streaming platform.
The pre-released content on the list already enjoys a dedicated fan following while the new, made for Disney+ programming such as ‘The Mandalorian’ and ‘The World According to Jeff Goldblum’ have wowed the audiences with both their production and entertainment value.
With more original content on the way, audiences are bound to turn to Disney+ for their dose of highly-rated entertainment.
5.Disney+ Has a Brilliant App
The Disney+ app has premium written all over. The app interface is similar to video streaming platforms like Netflix and Hulu – a carousel on top that features the top titles and static icons of popular Disney properties like Pixar, Marvel and Star Wars underneath. It’s an easy to use app that’s visually beautiful and highly efficient when it comes to search and navigation.
The app is designed to adapt to user preferences and choice of content that the user is likely to enjoy over time. A fun, user-friendly app that does what it’s supposed to!
Disney+ is a streaming service that appeals to the young and the young at heart. It’s nostalgic value, family-friendly entertainment and blockbuster original content comes at a relatively economical price of $6.99 per month ($70 for prepaid full year subscriptions). Its early days and Disney+ already warrants that must-see appeal which is only going to increase over the coming days. At this point, Disney’s streaming service is looking like a monster – one of those lovable ones in Disney movies, and it’s yet to start roaring!