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How to Build a Text-Based App Like Threads: Features, Process, and Cost

634 Views | 2 min | Published On: July 24, 2023 Last Updated: June 6, 2024
Text-Based App Like Threads

The groundbreaking social media platform unleashed by Meta plummeted Twitter with over 50 Million users sign-up within a day. With unprecedented user engagement, rapid global adoption, and impressive community growth, Instagram Threads has taken the social media world by storm.  With this, the Business Research Company has predicted the global mobile social media industry to escalate rapidly, with an estimated value of $434.87 billion by 2027. 

In the wake of Instagram’s Threads app success, the potential for building a text-based social media platform that fosters vibrant communities and engaging conversations has become increasingly evident. Threads is designed to cater to a wide range of interests and trending topics. 

Threads offers a platform where users can engage in captivating conversations, stay updated on the latest news, explore emerging trends, and connect with like-minded individuals. By leveraging existing Instagram login credentials, users can easily join the Threads community and embark on a journey of meaningful interactions and engaging discussions.

Inspired by the achievements of Threads and recognizing the evolving needs of users, this blog explores the process of creating a unique text-based app that captures the essence of meaningful interactions. By understanding the features, development process, and cost considerations, we can unlock the potential to revolutionize the social media app development landscape and solidify our position in the industry.

Before digging into the complexities of development and expense, it’s vital to fully comprehend the significance of Meta’s strategic move in launching a social networking app like Instagram Threads. 

Why Build a Text-Based App like Threads?

In the cutthroat world of social media, where platforms constantly battle for user attention, a strategic move into the industry has emerged as the latest battleground. And who better to lead the charge other than the formidable duo of Mark Zuckerberg and Elon Musk, two titans of technology with their eyes firmly fixed on this evolving landscape.

Picture this: Mark Zuckerberg, the visionary behind Facebook, stepping onto the virtual boxing ring, and Elon Musk, the enigmatic entrepreneur behind Tesla, ready to go head-to-head in this clash of the digital titans. Both are driven by a common goal – to dominate the text-based social media market and make the most out of this opportunity.

Why did they choose this path, you ask? Well, the answer lies in the soaring popularity of streamlined and efficient communication platforms. With our fast-paced lives and shrinking attention spans, the demand for concise yet engaging social interactions has never been higher.

Choosing the text-based industry is a strategic move which is also backed by impressive financial prospects. The global revenue from messaging apps in 2023 is estimated to be $138.1 billion. This represents a compound annual growth rate (CAGR) of 10.6% from 2022.

  • Revenue Growth Trends of  Messaging Apps

Revenue Growth Trends of Messaging Apps
Year Estimated Revenue (billion USD)
2024 152.74
2025 168.93
2026 186.84
2027 206.64
2028 228.52
2029 252.67
2030 279.29

The recent report by Grand View Research states that the Asia Pacific region is expected to be the fastest-growing market for messaging apps, followed by North America and Europe. The report also identifies the key factors that are expected to impact the market in the coming years, such as the development of new messaging app features, the increasing use of apps for e-commerce, and the growing popularity of messaging apps in emerging markets.

How to Create a Text-Based App Like Threads: A Step-by-Step Guide:

Create a Text-Based App Like Threads

Developing a text-based app like Threads demands the involvement of a proficient app development company with a proven track record in delivering similar applications. 

Apptunix is an exemplary choice in this regard. With their experience and knowledge, Apptunix can guide you through an extensive and professional app development process, ensuring a successful outcome. Here is an overview of the process involved in developing an app like Threads:

Step 1: Conceptualize and Define

Defining the core purpose and unique features of your text-based app involves identifying its objective, target audience, desired user experience, and key functionalities. Engaging experts ensures seamless progress through their expertise in user research, market analysis, and app differentiation, aligning your vision with user expectations.

Step 2: Wireframing and Prototyping

Wireframes and interactive prototypes are vital in shaping the UI and UX of an app. Experts use their skills to create visual representations of the app’s structure and flow, ensuring a user-friendly experience. By engaging experts, you can benefit from their expertise in translating user requirements, refining design elements, and streamlining the process with their professional guidance.

Step 3: Backend Development

Creating a robust backend infrastructure involves implementing user authentication, messaging systems, notifications, and database management. Choosing the right API and framework to meet scalability and performance needs is crucial. App development professionals guide in selecting suitable technologies and developing a reliable backend architecture to ensure flawless execution.

Step 4: User Interface Design

Designing an appealing and intuitive UI design involves creating a visually pleasing and user-friendly interface. Experts utilize their design expertise to align the UI with branding, ensuring smooth navigation for an enhanced user experience.

Step 5: Testing and Iteration

Thorough testing is crucial to ensure the app’s flawless functionality across various operating systems. Experts conduct comprehensive testing, collect feedback from beta testers, and iterate on the app based on user suggestions and identified bugs, for greater results.

Step 6: Deployment and Continuous Improvement 

Preparing the app for deployment by following platform submission guidelines is mandatory. A strategic marketing campaign generates awareness and user adoption. App development specialists guide deployment, marketing strategies, and staying updated with emerging technologies to enhance features and maintain competitiveness.

[Also Read:  How to Build a Social Media App Like VSCO in 2023?]

What are the Features to Consider when Building Text-Based App like Threads?

Features to Consider when Building Text-Based App like Threads

Thread, a platform that prioritizes meaningful connections between individuals, distinguishes itself through its unique features and innovative approach to online conversations. As you embark on developing a text-based app like Instagram Threads, consider incorporating the following key features to provide users with an engaging and community-driven experience:

Seamless Integration: As a companion app to Instagram, Threads enables seamless integration that allows users to easily share content between the two platforms, enhancing the overall social media experience for users.

Location sharing: With Instagram Threads, users can share their location with their close friends. This is a great way to let your friends know where you are or to plan a meet-up.

Auto Status: Implement an innovative auto status feature that utilizes machine learning algorithms to automatically determine and display users’ current activities. This eliminates the need for manual status updates and adds a layer of convenience to sharing information.

Shared Experiences: Provide users with the ability to share their experiences in real-time, such as location, weather conditions, or what they’re listening to. This fosters a sense of connectedness and spontaneity among friends.

Enhanced Privacy Controls: Place a strong emphasis on privacy by offering advanced privacy controls and options for users to customize their sharing settings for different groups or individuals. This allows users to have control over their data and tailor their privacy preferences.

Intuitive User Interface: Design an intuitive and visually appealing user interface that prioritizes simplicity and ease of use. Ensure that the app’s layout and navigation enhance the overall user experience, making it enjoyable and straightforward to engage with the platform.

Now that we’ve covered the elements and features that influence Instagram Threads app development costs, let’s talk about the cost and time it would take to build an app like Threads.

How Much Does it Truly Cost to Build a Text-Based App Like Threads?

The cost of building an app like Instagram Threads can vary significantly based on several factors, including the complexity of the features, the platforms targeted (iOS, Android, or both), the location and rates of the development team, as well as the total development timeframe. In general, the development expenses for such an app range between $30000 to $250000. It’s essential to keep in mind that providing an exact cost without specific project details is challenging. However, here is an overview of the key cost considerations involved in app development:

LOW 30000 – 750000 5 to 7 months
MEDIUM 85000 – 160000 7 to 10 months
HIGH 170000 – 250000 10+ months

It might be difficult to estimate the cost when developing a text-based app like Instagram Threads; however, by working with a reliable app development company like Apptunix, you can acquire a thorough budget suited to your unique demands. Our team can analyze your particular needs and offer an accurate estimate of the development expenses.

What are the Main Elements Influencing the Cost of Developing Text-Based App like Threads?

Developing a text-based app similar to Threads entails several key factors that influence the overall cost. From the complexity of desired features and platform compatibility to design considerations and backend infrastructure, each aspect contributes to the development cost. Let’s explore these factors in more detail to gain insights into the financial aspects of building such an app.

  • Feature Complexity

How complex and advanced are the desired features of the app? More intricate features, such as auto status updates or advanced media sharing capabilities, require additional development time and resources, which can impact the overall cost.

  • Platform Compatibility

Do you plan to develop the app for a single platform (e.g., iOS or Android) or multiple platforms simultaneously? Developing for multiple platforms will increase the development effort and cost compared to focusing on a single platform.

  • Design and User Interface 

The app’s design and user interface play a crucial role in its success. Customized and visually appealing designs may require more design resources and effort, which can influence the development cost.

  • Backend Infrastructure

The complexity and scalability of the app’s backend infrastructure impact development costs. Features like real-time messaging, data storage, and server management may require additional resources and investment.

  • Third-Party Integrations

If you plan to integrate third-party services or APIs into the app, such as location services or media-sharing platforms, there may be additional costs associated with licensing or development efforts for these integrations.

  • App Development Company’s Location

When determining the cost of developing a text-based app like Threads, the location of the app development agency is one of the main elements that can significantly influence the overall cost. The choice of the app development agency’s location impacts the rates charged by the development team, project management expenses, and overall budget allocation.


ASIA $40 – $50
AMERICA $100 – $120
MIDDLE EAST $60 – $70

The architecture and technology stack plays a crucial role in app performance and functionality. Given below is an outline of the typical components and technologies commonly used in social media app development.

Development Team Expertise 

The experience and expertise of the development team can also impact the cost. Highly skilled custom social media app developers may charge higher rates, but their expertise can contribute to a more efficient and successful development process.

Thus, it’s advisable to consult with an Application Development Agency to get accurate cost estimates based on your specific requirements. They can provide a detailed breakdown of costs and help you prioritize features based on your budget and goals.

5 Monetization Strategies for a Text-Based App Like Threads


 Mobile App Monetization Strategies

Finding effective Monetization Strategies is crucial for the success and sustainability of an app like Threads. However, Meta is not using any approaches to monetize Threads yet but by implementing thoughtful revenue-generating approaches, you can capitalize on the app’s popularity and maximize your earnings. Here are some proven monetization strategies to consider:

 Mobile App Monetization Strategies:

In-App Advertising: Incorporate targeted and non-intrusive advertisements within the app. Collaborate with advertisers who align with your user base and ensure that the ads seamlessly integrate into the user experience to maintain engagement.

Freemium Model: Offer a free version of the app with limited features, and allow users to upgrade to a premium version for enhanced functionality or exclusive content like Snapchat and Youtube. This approach allows users to experience the app’s core features while enticing them to invest in additional benefits.

Subscription-Based Model: Implement a subscription-based system that offers users access to premium features, exclusive content, or advanced functionalities for a recurring fee. This model encourages a steady stream of revenue and fosters a loyal user base.

Sponsored Content and Partnerships: Collaborate with brands or influencers to create sponsored content, exclusive promotions, or special events within the app. These partnerships can generate revenue through sponsored posts, featured content, or co-branded campaigns.

Data Monetization: Explore opportunities to leverage anonymized user data and insights to provide valuable market research or analytics services to interested third parties. Ensure strict adherence to privacy regulations and obtain user consent for data collection and usage.

Why Apptunix’s Expertise in Dominating the Text-Based App Market is Important?

The launch of Threads by Mark Zuckerberg demonstrates his ability to innovate in response to evolving communication trends. Its success reflects the growing demand for more private and unique social media platforms.

Understanding the cost of developing an app like Threads enables you to capitalize on this momentum and introduce tailored platforms that cater to users’ evolving needs and preferences. Embracing this trend positions you at the forefront of the dynamic and expanding social media landscape.

At Apptunix, we have dedicated social media application developers who will help you dominate the app market with exceptional app development services. With our expertise and experience, we understand the intricacies of building apps like Instagram Threads. By partnering with us, you gain access to a team of professionals who deeply understand the unique features and user experience requirements that make apps like Threads successful. 

To cite an example, we recently helped develop an app called Preeple, which allows users to connect socially with influential people, celebrities, and others who are shaping the global community. Users can follow these accounts to stay up-to-date on the latest news and trends and to learn about new businesses and opportunities. 

A general overview of Preeple:

  • Preeple is available in 153 countries and is growing rapidly.
  • Preeple has over 10 million active users.
  • Preeple is a free app, and it’s available on both iOS and Android devices.

Our collaborative approach ensures that you have a voice throughout the development process, allowing us to create an app that truly reflects your brand and resonates with your target audience. We embrace the latest technologies and industry best practices, employing agile methodologies to deliver a high-quality product within the agreed-upon timeline.


Closing Remarks 

In conclusion, Threads has undoubtedly revolutionized the social media landscape with its unique and captivating features. With a focus on creating a more intimate and personal experience, Threads has successfully carved out its niche among users seeking deeper connections with their closest friends.

So if you are looking forward to developing an application like threads, Apptunix is the right choice. When it comes to developing cutting-edge AI mobile and web apps, Apptunix, a social media app development company, stands out with the best framework. With a wealth of experience and a skilled team of data scientists and software engineers, we have the expertise to bring your app idea to life. Hire mobile app developers today

Whether you’re targeting IOS, Android, or both platforms, our team is well-versed in developing mobile apps that are fully compatible and optimized for a seamless user experience. We understand the importance of staying ahead in the technological landscape, and that’s why we harness the power of AI and deep learning to deliver exceptional results.

Frequently Asked Questions(FAQs)

Q 1.What is the typical timeline for developing an app like Threads?

The development timeline for an app like Threads can vary depending on factors such as the complexity of features, design requirements, and team size. Generally, it can take several months, typically ranging from three to six months or longer, from the initial design phase to the deployment of the app.

Q 2.Are there ongoing costs after the initial development of the app?

Yes, there are ongoing costs after the initial social networking app development. These costs include maintenance, updates, server hosting, potential integration with third-party services, and ongoing support to ensure the app remains functional, secure, and compatible with evolving technologies and platforms.

Q 3.What strategies can be employed to minimize development costs while maintaining high-quality standards?

To reduce development costs without compromising quality:

  • Prioritize features and functionalities.
  • Opt for an agile development approach.
  • Utilize existing technologies and frameworks.
  • Consider outsourcing to regions with lower labor costs.

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