Launched by Kevin Systrom and Mike Krieger in 2010, Instagram is one of the most popular social networks worldwide. Since its launch, it has developed rapidly, trampling competitors like Twitter and Snapchat along its way by evolving fast and embracing new trends. The application has seen exponential growth, from 1 million users amid the initial two months to 1 billion users by June 2018.
Today, the Facebook-owned organization is the go-to application for individuals who like communication through visual means, on their phones. When Facebook purchased this mobile photo-sharing application Instagram for around $1 billion in cash and stock in April 2012, it was two years old and had no revenue. At present, the organization is estimated to be worth more than $100 Billion, according to data compiled by Bloomberg.
So, what is Instagram’s exponential development trajectory? How Instagram Business Model managed to change it to an advertising platform from a promising product? That remains to be seen. Here’s a glance at how the organization makes money and has within eight years transformed as one of Facebook’s biggest cash cows.
Instagram Stats and Facts: Funding and Major milestones
• Launch Date: October 6, 2010
• Founders: Kevin Systrom and Mike Krieger
• Funding received by Instagram: $57.5M over 3 rounds
• Company Valuation: More than $100 billion
• Active Users: 1 Billion
• Number of Daily App Users: 500 million
• Best Record: Got 1 million downloads within two months after release
Also Read: How Tinder Works: Insights About Top Dating App’s Business And Revenue Model
How does Instagram Make Money – Revenue Generation Model
Instagram marketing solution were launched in 2013 and after that, there is no stopping back. By 2015, Instagram marketing started to get steam and managed to get $0.63 billion in revenue. The following year it tripled this number coming to $1.86 billion. In 2017, the organization figured out how to double the earlier year number coming to $3.64 billion. The 2018 Instagram revenue forecast guarantees to double it once more, hopefully reaching to $6.84 billion.
But how it manages to earn that much money? Let’s find out:
Instagram earns money via advertising, much the same as Facebook. The organization is driving its revenues by giving businesses not only an alternative to increase brand awareness but to also, increase offline sales and website visits.
Advertisements on Instagram come as –
Instagram enables organizations to market their products through convincing pictures. These Photographs can either be in landscape or square format. They additionally have the option to incorporate calls to take action that leads to the proper page on the business’ site.
Instagram business model also enables marketers to advertise their products by means of videos. You can get the same visually appealing quality as photo ads, with the additional power of sight, motion and sound. These additionally incorporate similar calls to action button.
These types of ads allow users to swipe through a list of photos or videos, with a call-to-action button to associate them directly to the promoter’s website. These sorts of advertisements are an ideal fit for brands that need to show the versatility of their content.
Instagram Stories Ads are full-screen advertisements that appear to users in between Stories they see from individuals they follow. The call-to-action in these advertisements appears as a swipe-up feature that takes users directly to the site of the advertiser.
Instagram revenue model is associated with that of Facebook’s. A promoter can put an advertisement on Instagram through Facebook even if he doesn’t have an Instagram account. Instagram, because of its expanding user-base, is a basic component of Facebook’s revenue model.
It Sells User’s Data
Yes, rumors are that Instagram sells user’s data because their terms and conditions use various variations to this:
Why Facebook Acquired Instagram?
Instagram’s plus point and the first reason behind why Facebook has acquired it, is its absolutely committed and consistently developing mobile user base. As of April 2017, the reports have suggested that more than 600 million day by day active users are there on the site.
It is no big surprise that mobile has been a rising fragment of Facebook’s publicizing, showing 84% of ad revenues in 2016. Hence promoting on Instagram – one of the best photo social apps – has turned out to be the best in class and will keep on doing as such.
Also Read: How Airbnb Works: On Demand Vacation Rental App Business Model Explained
How Instagram Works?
Instagram is an online social networking application that enables users to share photographs and videos from their lives. You can apply filters, add captions, change settings, engage with others, creep, explore and do so, so much more on Instagram — you simply need to know what you’re doing so that you don’t get overwhelmed!
Instagram business model is same since its launch – a free picture sharing mobile application, however, the manner in which it uses its calculation to monetize customers’ attention has developed after some time. Instagram just requires a user profile to interface with others and gives the following features:
1) Instagram business model empowers individuals to share, explore, and speak with one another on mobile phones. It targets each and every individual who have a smart phone (Customer Segment).
2) It is primarily a photo-editing app (main functionality) with a large number of colorful filters in place.
3) The innovative platform draws in users in an exceptionally proficient manner by utilizing simple and easy to use (value propositions) mediums like pictures, videos, stories, Boomerangs, superzooms, live videos and some more.
4) Because of its increasing popularity, it gives businesses from all over the world access to a large and active client base (value propositions).
5) By sorting the content algorithmically, it shows personalized content to each user depending upon the user’s search history, likes and comments.
6) It likewise show advertisements based on user’s interest and Instagram marketing strategy helps businesses in advertising better.
7) It provides various cool and engaging features like filters, Geotags, Hashtags, DM, Push notifications, live video streaming and many more.
8) The app provides advertisers with different methods to advertise their content (Value Proposition).
9) It helps individuals showcase their talent and build strong customer relationships.
10) Instagram marketing strategies are used by restaurants, hotels, hospitals and entertainment industry for promotions. Its key resources are its fast-growing user base and hosted photos.
11) It brings traffic to advertiser’s websites by an active hyperlink in the biography or via paid advertisement.
12) Instagram drives its revenue from Advertisements and user data selling.
Key Takeaways from Instagram Business Model
Customer-First Approach is Crucial
Instagram business model follows a customer-first approach by offering easy to understand and engaging features in the app. This is the reason as a result of which its user base is developing with pace. It was not the very first photo sharing app, not 2nd and not even the 10th. But what actually made it stand out was that it is easy to use, and provides real value to photo lovers and photographers.
No Engagement, No Revenue
Photo-sharing applications don’t have any clear revenue model. A major share of their revenues is contributed by advertisements and e-commerce. This implies that engagement is the revenue for photo sharing apps like Instagram.
Always Take Baby Steps to Grow Remarkably
Instagram business model says that you should always plan your business with the most fundamental features. Afterward, you can gradually enrich your app with cutting-edge features. This way you can analyze and test your market to make implementations. Also, the approach will help you to grow remarkably.
Set Your USPs
While making a social photo sharing app like Instagram, your front-of-the-mind focus should always be your Unique Selling Point. Know what is the objective that you need to accomplish with your application. This has to be figured out before beginning with the development procedure to be crystal clear in your app development approach.
Make Your Own Network
Instagram’s strategy was not simply to use existing social networks for sharing, but to make its own, supplemental network. Instagram’s connections complement Facebook’s (the king of social media) connection exceptionally well, and this is the principle reason behind the gigantic valuation. Also, building a graph of clients was a threat for Facebook. This also definitely factored into Facebook’s decision of acquiring it.
In the same way as other big names in social media, Instagram began as a fun idea without a clear way to earn money. Like its parent organization, Facebook, advertising has turned into the key to its monetization. Since it is basically a photo sharing application, it is a natural platform for branded promotions. Numerous famous organizations, whose brand visuals are promptly recognizable, for example, Nike, Lewis and Puma have excitedly embraced the platform.
There’s no uncertainty in the fact that Instagram business model has brought a revolution not just as a social photo sharing app but as a business model where businesses reach out to serve users by advertising their services or products in remarkable ways. Given its above-market user development, accomplishment with advertisers, and effective transition to a platform, it beyond any doubt looks like Instagram is positioned to win mobile advertising.
A lot of new mobile-preneurs have already made their application like Instagram and numerous others have made little iterations to launch new businesses in different industry verticals.
Would you like to make an App like Instagram? Connect with us and know how we can enable you to develop the next big thing!
Humane yet subtle, Naiya is a girl full of ideas about almost everything. After earning a bachelor’s degree in computer science and engineering, she decided to merge her technical knowledge with her passion for writing – to accomplish something interesting with the fusion. Her write-ups are usually based on technology, mobile apps, and mobile development platforms to help people utilize the mobile world in an efficient way. Besides writing, you can find her making dance videos on Bollywood songs in a corner. To know more, connect her on LinkedIn.