Everybody would agree that the mobile app industry is one of the leading industries in the world.
If you are planning to step into this industry, you should know that not only, acquiring users is going to be challenging enough, but fostering the engagement is something really delicate, but not impossible.
Dominating in this market is not something that can be done overnight. In fact, it would be right to say that there is a hell of a lot of research, dedication, and planning behind every successful app you see today.
Irrespective of all this, if you own a business or have any intention of starting one, having a mobile presence is absolutely non-negotiable.
Now, before you start scratching your head and prepare yourself with the idea of mobile app development, let’s get you acquainted with the present mobile ecosystem. Only after getting the whole picture you should decide whether to dive into this pool or not.
Below are the latest mobile app industry statistics. These statistics will help you organize your thoughts about the industry and will groom you to understand the mobile app ecosystem in a better way.
Note: These stats are researched and gathered together from the most reliable sources of information.
Let’s discuss mobile usage.
Mobile Usage? This actually refers to the number of smartphone users across the world.
The importance of mobile presence is actually directly proportional to mobile usage. If people are not using mobile, what’s the point of being on it. Right?
So, to answer the question of why should you go with the idea of mobile app development and drag your business to mobile, here are some resourceful stats for you –
All these predictions, surveys, and stats, clearly show how serious this industry is getting. These statistics show how people are becoming dependent on mobiles for nearly everything. This makes it vital for every business owner to redefine their business model and include the phase of mobile app development in it.
Besides all these clear depictions of why one should go for mobile app development, we also have gathered some more reasons why you should invest in the mobile app.
The Entire world lies in your pocket today.
Yes! I am talking about mobile devices. Apart from the calls, these mobile devices have the entire pool of mobile applications they host.
Remember the time when the businesses migrated to the web from the physical world. Today, the same world is transforming into mobile devices. After this transformation, it is unquestionable that you should push your business to the mobile platform.
Apart from this, if you still are confused, let’s jump right to the few ways in which mobile apps can benefit your business.
There are many benefits of mobile apps for business. Below we are going to list some of these reasons why businessmen should get a mobile app.
The World Today Exists in Mobile
Nobody can deny the fact that the world has gone mobile and the transition has been unquestionably interesting especially for businesses. Everywhere you see, people are busy with their mobile devices and this is one of the main reasons why it is vital that you have an app for your business.
Unlike the time before when the internet and the web were introduced to the world, the website for a business is not enough anymore. Since the pace of the mobile industry has evolved, everybody is turning away from the websites and towards the mobile app. This is one of the reasons why mobile apps are important.
There are many reasons why mobile apps are important for your business. One of these reasons is bringing your brand to existence. As we have mentioned before, people today judge a business that doesn’t have an app.
Yeah! That is true.
In fact, with an app for your business, you will be perceived as a new modern and innovative business, making it more inviting to your customers or clients. In addition to all this, a mobile app will also make it easy for the customers to understand and connect with your brand. This is where we come up with the next point.
Businesses with apps tend to allow people to communicate with the company, bringing in more authority to your brand. With an app, you can easily provide your customers with a feature allowing them to contact your company anytime making it more attractive for them.
Other than increased authority, an app can also help your business in a way that will allow you to collect the information like their contact number, email address, etc. This database will also help you take full advantage of techniques like push notification.
Hence, a mobile app for your business will not only help you gain more customers but will also help you retain the ones you already have.
The next point we have coming will enlighten you with the basic relation between the visibility of the brand and sales.
Like the old days, word-of-mouth is still counted as the best source of marketing for any brand. But the question is in this busy world, where socializing is dependent upon the internet, how would people come to know your brand?
This is where an app will help you build a strong network. Once you allow your users to share the content of your app in their network, your brand will come to the light.
Here, not only an app will play a vital role, but a mobile-optimized website will grow your audience.
No matter whether it’s a mobile app or a website, all you have to do is to optimize it for an app store and search engine respectively.
Yes! Through an app, you can allow your loyal customers and clients to make easy appointments with your team. An app will act as an e-brochure that would bridge the gap between the audience, clients, customers, and your company.
Hence, an Easy appointment is one of the benefits of mobile apps for your business.
How can a mobile app help you boost your sales? If you read the introduction to this article, I assume that you are aware of the number of mobile users and how they are still increasing exponentially. An app for your business will help you reach all those users and make your products accessible to them.
Rather than restricting yourself to a particular area or country, with an app or a mobile-friendly website you can reach all users around the world.
There is no confusion that for your business, the most important part is your customer. It is not that one can not go wrong with this. In fact, having customers can turn out either to be the most beneficial or painful for your brand. Knowing this in the old times when there was no medium for businessmen to track the customers, was very challenging.
A mobile app, in this case, will help you break that wall down allowing you to follow your customers to understand their needs, challenges, and barriers holding your brand down. So, this makes another valid reason to go for mobile app development for your business.
To conclude, we would say that having a mobile app for your business will be a great asset to you. Not only it will allow you to reach billions of people across the world who are using smartphones but will also allow you to track the interest of your users and interact with them easily.
The best part about an application is that you can use it even in the disconnected mode and synchronize as soon as the connection is re-established. Besides all these points, we are sure you are now aware of why mobile apps are important for your business. So, we hope that you have a clear picture of why you need to go for mobile app development for your business by now.
(3 ratings, average: 2.67 out of 5)
Get the weekly updates on the newest brand stories, business models and technology right in your inbox.
Experiencing the journey with excitement, tackling the obstacles with the zeal to disrupt the vision of the world through her words is what defines the attitude of Vaishali Sonik. Vaishali a.k.a. Maggie took a turn from her Masters Journey in E.C.E to become an Internet influencer. Since 2014, she has been blending & molding her words to express the knowledge she has alongside learning herself at every step. She describes her profession as an Online Content Strategist & Writer, a way to learn something new at every step.
C-127 Phase VIII Industrial Area, Mohali, India. 160071
Suite #304, 11200 Manchaca, Austin, Texas, US, 78748
#2044, Floor 20, Burjuman Business Tower, Dubai.