For mobile app developers, the stakes have never been higher. Mobile applications are failing again and again and are losing more and more users. For what reason is this happening? How is this happening? And, more imperatively, how can we make it stop? How precisely we can hold users who are uninstalling our mobile application? One way that may be neglected is by utilizing mobile push notifications.
Mobile Push notification is a medium of communication incorporated with each Smartphone sold today. These messages are the bread and butter of numerous mobile applications, and they can be extraordinarily powerful if used correctly. They are best utilized for engaging users and delivering time bound content.
Some of the popular uses of mobile push notifications incorporate activating inactive users with exciting offers, re-targeting users abandoning the shopping cart, holding loyal users with personalized content and more. According to a recent survey by Localytics, 52% of individuals have enabled push on their devices.
And these notifications can be used to benefit businesses in many ways. Here is how.
Push notifications are fundamentally intended to facilitate the timely stream of data. When utilized in the right manner, these notifications keep users connected – not irritated. Businesses are progressively depending on push messages nowadays as a communication channel to generate traffic consistently. Here are some of their benefits:
Mobile push messages help retain users. Using them, you can get real-time traffic on your websites and applications, which help in making the content viral and increase reach significantly more. In addition to increasing interaction on the topic of the message, they also help increase the profits you get from your application.
Push messages give important information on user behavior by tracking the messages, interaction device, time, situations and platforms which generate engagement, uncovering where, when, why and how clients utilize your application. Mobile App push notifications give modern analytics with data on the delivery receipt, engagement and open rate time.
The application of your company is a direct line of communication with customers. Individuals stay away from applications that just consume space on their phones. However, when an application has push notifications, each *ping* and message that comes, in a split second informs a user to what’s happening and can drive them toward action.
50% of the people that sign-up for mobile app push messages do it for getting information about exclusive or special offers. In others words, these individuals are as of now looking forward to purchasing from you and you convert that desire to sales via Push Notifications. The key is to find how to leverage them right to optimize open and retention rates.
Also Read: Top 5 Reasons Why Mobile Apps Crash
As per Localytics, over half of the users find Push Notifications of no use. Users are continually flagging a large part of the push notifications as ‘irritating distractions’ and consider them irrelevant. That means, the time has come to make your users wait for your notifications and avoid the “Why I am getting this?” type of user’s reaction. Here are some best practices that you can follow to achieve the same:
It’s not difficult to run over the edge with push and end up irritating your user with absurd and irrelevant messages. You should be particularly cautious about overstepping the line. Try not to do it like this:
In the end, all app developers require to make it their need to improve retention and reduce churn rate of their mobile apps. Embracing some of these tips will help set you making a road for keeping your users engaged for a long time. After all, people simply need to realize you’re paying attention to them and obliging to their needs. No burning and no churning!