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ReadyMix

Construction Procurement Platform for Saudi Arabia's Leading Concrete Supplier

Industry Overview

Saudi Arabia is undergoing one of the world’s largest infrastructure expansions, driven by Vision 2030 and over USD 1 trillion in gigaproject investments. This growth is transforming construction material sourcing and procurement nationwide.

At the centre of this transformation is Readymix concrete, powering major infrastructure, residential, commercial, hospitality, and industrial developments across the Kingdom.

The Saudi ready-mix concrete and construction market

  • Massive Gigaproject Scaling: Multi-billion dollar Vision 2030 projects like NEOM and Red Sea Global drive unprecedented, sustained concrete demand.
  • Rapid Market Expansion: Valued at approximately USD 5.9 billion, the market is expanding at a robust CAGR of over 6%.
  • Shift to High-Performance Concrete: Modern projects require specialized, high-performance mixes featuring enhanced durability, sustainability, and strict thermal control.
  • Advanced Factory Automation: Industry leaders are rapidly adopting digitally automated batching plants to eliminate human error and speed up production.
  • Complex Fleet Logistics: Delivering concrete across vast, remote desert terrains and dense urban centers demands heavily optimized logistics tracking.
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About Client

Saudi Readymix Concrete Company is one of Saudi Arabia’s largest ready-mixed concrete producers, serving contractors and developers behind major construction projects across the Kingdom.

With decades of operational expertise, national reach, and strong engineering capabilities, the company supports high-performance concrete requirements for infrastructure, commercial, residential, and industrial developments.

What the Client Offers

A complete portfolio of ready-mix concrete solutions, including standard, high-strength, rapid-setting, and specialised formulations.

Cementitious materials and masonry products built for diverse construction applications.

Engineering expertise in mix optimisation, durability planning, and project-specific concrete solutions.

Reliable nationwide delivery operations supported by advanced scheduling and fleet management capabilities.

Market Opportunity & Challenges

Saudi Readymix’s previous customer procurement application was developed seven to eight years ago. While effective at launch, it no longer matched the expectations of modern construction buyers or the standards of enterprise B2B procurement platforms.

Three key challenges drove the need for transformation:

  • 01

    Outdated Customer Experience

    The app’s interface, navigation, & overall experience had become misaligned with the company’s brand positioning & the digital expectations of today’s construction ecosystem.

  • 02

    Platform Reliability Issues

    Frequent crashes impacted critical procurement workflows, affecting order placement, delivery coordination, and customer confidence in the platform.

  • 03

    Limited Digital Procurement Capabilities

    The legacy app lacked essential features such as online payments, real-time delivery tracking, self-service quotations, and engineering tools-pushing customers back to manual processes.

The Apptunix Solution

Apptunix delivered a complete digital procurement transformation covering the end-to-end buyer journey-from product discovery and quotations to ordering, payments, delivery tracking, and documentation.

Built for the Saudi construction market, the platform includes bilingual support, local payment integration, and engineering tools tailored for project-level procurement decisions.

The solution was developed as a unified cross-platform experience across iOS, Android, and web, ensuring consistent enterprise-grade workflows for every buyer touchpoint.

  • Bilingual Access and Procurement Account Onboarding
  • Smart Booking and Live Delivery Tracking
  • Product Catalogue, Quotations, and Procurement Workflow
  • Secure Payments with Saudi Market Methods
  • Financial Management and Document Centre
  • Engineering Calculators and Project Management Tools
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  • Language Support: Full English and Arabic language support with seamless toggling, ensuring native experience for Saudi customers and international project teams operating locally.
  • Streamlined Account Creation: Captures company name, project details, and verified contact information, establishing complete B2B context from the very first registration step.
  • OTP-Based Email Verification: Provides secure first-time account access, paired with password reset and credential recovery flows for ongoing user account management.
  • Guest Browsing Mode: Allows new visitors to explore products, pricing, and specifications before committing to full account registration with the platform itself.
  • Profile Management: Supports editable company details, contact information, and project associations, keeping procurement records current and easy to update routinely.
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  • Upcoming Deliveries Dashboard: View upcoming deliveries with ETA, quantity, booking reference, and product details, giving procurement teams full visibility from one consolidated screen.
  • Centralised Booking Intelligence: Gives project teams real-time control over active deliveries, reducing coordination delays between procurement teams, dispatch operations, and site managers.
  • Real-Time Truck Tracking: Map-based tracking shows vehicle location, route progress, and accurate ETA updates throughout the entire dispatch and delivery window timeline.
  • Complete Delivery Timeline: Track every stage from order confirmation through mix preparation, dispatch, in-transit, arriving soon, and final delivered status with synchronised timestamps.
  • Driver & Vehicle Details: Provides driver and vehicle information with direct call-to-driver functionality, allowing site teams to coordinate site access and pour readiness in real time.
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  • Comprehensive Product Catalogue: Covers high-strength, rapid-setting, low-heat, and standard mixes, each clearly priced in SAR per cubic metre for transparency.
  • Detailed Product Specifications: Displays cement type, compressive strength, slump range, maximum aggregate size, and water-cement ratio for thorough engineering review.
  • Request-for-Quotation Workflow: Captures required strength, slump range, quantity, delivery city, project linkage, and special site requirements for accurate quotation pricing.
  • Quotation Review Interface: Pending and past tabs display full price breakdown, VAT, payment terms, and accept-or-reject decision actions clearly.
  • Advanced Web Filtering: Filters by standard, cement type, strength, city, and price range to support fast product discovery for large construction buyers daily.
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  • PCI DSS Level 1 Compliant Payments: Secure payment gateway with 256-bit SSL encryption ensures transaction security for high-value construction procurement orders processed online daily.
  • Saved Card Management: Supports multi-card storage, default-card selection, and an add-new-card flow for repeat customers handling multiple concurrent project orders.
  • Complete Checkout Summary: Displays product details, delivery fee, fifteen percent VAT breakdown, and total amount before any payment is processed.
  • Secure Booking Confirmation: Booking confirmation is gated on full payment with clear payment-required messaging and SSL-compliant secure gateway indicators throughout the entire checkout experience.
  • Credit Customer Fast-Track: Approved B2B accounts can confirm bookings immediately against their credit account, bypassing card payment friction for established customers.
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  • Invoice Management: Unpaid, overdue, and past tabs provide full visibility into outstanding amounts, due dates, and payment history across active projects.
  • In-App Due Payments: One-tap payment action on each invoice streamlines accounts-payable workflows for finance teams managing multiple concurrent construction projects.
  • Downloadable Invoices: Supports accounting records, audit trails, and tax compliance, integrating with customer ERP systems and finance operations on the buyer side.
  • Document Library Search & Filters: Enables fast access to specific datasheets, simplifying compliance documentation pulls during demanding project audit windows.
  • Project-Level Document Organisation: Aligns invoices, specifications, and certificates to specific construction sites, supporting clean record-keeping and faster dispute resolution downstream.
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  • Engineering Calculators: Five calculators cover aggregate volume, screed surface, readymix shape, carbon footprint, and durability estimation, supporting project-grade procurement decisions for buyers.
  • Volume & Tonnage Calculators: Aggregate, screed, and readymix calculators accept width, length, depth, and shape inputs, returning precise volume and tonnage required for accurate procurement orders.
  • Carbon Footprint Calculator: Estimates CO2 emission, reduction potential, and service life based on cementitious material type and replacement percentage for sustainable concrete design.
  • Durability Calculator: Returns concrete cover, water-cement ratio, and estimated service life in years, supporting design decisions for harsh exposure conditions and longevity.
  • Multi-Channel Customer Support: Live chat, email, and in-app complaint submission with category, priority, attachment support, and twenty-four hour response commitment.

Technology Stack

Mobile Development

Native

  • Swift
    Swift
  • objC
    objC
  • Kotlin
    Kotlin

Hybrid

  • Flutter
    Flutter
  • React-Native
    React Native

Web Development

Frontend

  • React-Native
    React JS
  • Angular
    Angular
  • Vue.js
    Vue JS

Backend

  • NodeJS
    Node JS
  • TypeScript
    Type Script
  • Microsoft-Dotnet
    .Net
  • Python
    Python
  • Java
    Java
  • PHP
    Php

Results & Business Impact

Business Impact

Business Metric

  • Self-service order placement
  • Quotation cycle time
  • Payment cycle time
  • Cost-to-serve per order

Achievable Outcome

  • 60 to 70% of standard orders placed via app or web
  • 40 to 55% reduction in RFQ-to-acceptance turnaround
  • 40 to 50% reduction in days-to-payment
  • 37 to 45% reduction

Why It Matters

  • Removes sales-team bottleneck for routine procurement
  • Faster decisions move projects from planning to delivery
  • Online Mada and STC Pay replace cheque and offline flows
  • Self-service workflows lower internal handling cost

Technical Performance

Technical Metric

  • App crash rate
  • System uptime
  • Payment success rate
  • Real-time tracking accuracy

Achievable Target

  • 90 to 95% reduction versus the legacy app
  • 99.9% target across iOS, Android, and web
  • 96 to 98% target across all gateways
  • ETA accuracy within plus or minus 5 minutes

Why It Matters

  • Stability was a primary failure mode of the previous platform
  • Procurement teams rely on platform availability during site hours
  • Multi-method redundancy across Mada, STC Pay, Apple Pay, cards
  • Site teams can plan pour windows with confidence

Why This Matters

Healthcare is shifting from episodic, facility-based treatment to continuous, holistic, digitally managed care-especially in regions where mobility, time, or geography challenge traditional access. Platforms like myAster represent this shift by:

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Business Impact & Transferability

This project demonstrates the future of digital procurement for Saudi and GCC material suppliers as Vision 2030 accelerates construction transformation. Three factors make this approach highly transferable:

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Built for Enterprise B2B Procurement

The platform reflects real construction procurement workflows with advanced quotations, project-based purchasing, controlled accounts, and credit customer management — not a consumer e-commerce model adapted for industrial needs.

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Designed for the Saudi Market

Native Mada and STC Pay integration, Arabic-first experience with RTL support, SAR-based pricing, and local compliance workflows ensure the platform is built for the Kingdom from day one.

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Driving Daily Customer Engagement

Engineering calculators, sustainability tools, and project document management extend the platform beyond ordering — creating an ongoing procurement relationship between suppliers and buyers.

Conclusion

Saudi Readymix Concrete Company now operates a unified digital procurement platform that reflects its position as a leading concrete supplier in Saudi Arabia. The iOS, Android, and web replatform delivers a modern bilingual experience built for construction-grade ordering, payments, logistics, and project planning.

For buyers, the platform enables faster procurement, reliable delivery coordination, local payment options, and engineering tools aligned with real construction workflows. For Saudi Readymix, it creates an owned digital procurement channel built around operational excellence, customer engagement, and long-term Vision 2030 growth.

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Let's talk about your procurement platform.

Apptunix partners with established materials suppliers and large organisations across the GCC, UK, US, and Europe to deliver cross-platform procurement products, secure payment integration, and engineering-grade tools tailored to the market.

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UNITED ARAB EMIRATES

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UNITED STATES

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