The COVID-19 pandemic has turned the world upside down. However, in India, it is not just the pandemic that is playing havoc.
On, June 15, 2020, the Indian government banned a total of 59 apps in the country including big-giant apps like TikTok, ShareIT, UC Browser, and many more leaving a number of users traumatized and sad as they will no longer be able to use their favorite apps again.
And now, we are getting the news of 47 more Chinese apps banned in India that were a clone of these earlier banned 59 applications. While a few people are sad because of the decision, others are happy and in support of the “Vocal for Local” policy by the Narender Modi-led government in India.
In this blog, we are going to discuss why it happened and how Indian App Developers can take advantage of this situation by building their own apps as an alternative to these famous Chinese apps.
So, let’s get started.
We all know that the Anti-China slant has been picking up the fire in India in the last few months and it has escalated when 20+ Indian army soldiers were killed in a military conflict in the Himalayas a month ago.
This incident was not directly but somewhere related to Indian government banning the Chinese Apps in the country. In the press release that was published to inform people about this ban, the government said the banned applications were involved in activities prejudicial to sovereignty & integrity of India, defense of India, public order, and security of the state.
The Indian government also made complaints about data of Indian users being transferred without authorization through these applications. So, concerned about the safety and privacy of user’s data, the Indian government banned Chinese apps including TikTok, ShareIt, UC Browser, and many more. Let’s have a look at how this decision will affect the entire digital world of India.
1.People Will Look Out for Other Options
According to experts, this boycott would affect around one out of every three smartphone users in India. All these banned apps including Club Factory, TikTok, ShareIt, and UC Browser had 500 Million+ Indian monthly active users in the month of May, as indicated by one of the best mobile insight firms.
Out of all these users, 100 million users were of TikTok only. So, now the question is where will these people go for getting the dose of entertainment they were earlier getting from apps like TikTok?
The answer is simple: they will look out for other options. And for Indian app developers, there are now ample amount of opportunities available to get these users hooked to their mobile apps.
With Bytedance (TikTok’s parent company) declaring that when TikTok got blocked in 2019 for a week in India, it was losing more than $5,00,000 per day – it is clear how big the market of such apps is in India and why is it a golden opportunity to grab the share of this market now (when there is no sign of TikTok coming back).
Not just TikTok, but many other popular apps that are now banned (like UC Browser, ShareIt, Clash of Kings) were having Millions of users in India. So, now all these users will have to look for substitutes. Are you planning to provide them the same? Let us help!
2.A Number Of Jobs Are at Stake
All these banned Chinese platforms like TikTok, Helo, Likee, and Bigo were having Indian creators. For a number of them, these “now banned apps” were the only source of earning. Moreover, a number of these apps were also having offices in India where employment was provided to various Indians. So, after the ban, several jobs will be at stake and people may have to look for new jobs or sources of income amid the pandemic.
3.Funding Hurdles Ahead
The Chinese-app ban is expected to create obstacles for Indian unicorns, decacorns, and various startups as Sino-India tension heightens.
As per specialists, who work on cross-border investments between the two nations, the banning of the applications has induced negativity in the mind of Chinese investors and has also reduced their confidence in Indian startups.
They said this will significantly influence new investments by Chinese investors in organizations like Paytm, Dream11, Ola, and numerous others. Chinese investors like Tencent, Alibaba, and Xiaomi, are very active in the Indian Startup Ecosystem and have invested billions of dollars collectively in the country. However, there lies a difficult path ahead for Indian unicorns, which were showing consistent growth in the Indian market and were depending on Chinese investors.
So, the crux of the story is that Chinese-Apps Ban will affect a lot of people in several ways. It will affect some positively while others negatively. But, if you are a budding entrepreneur, there is a pool of opportunities ahead of you that you can utilize to build your own kingdom now. Let’s see how.
The Chinese apps ban in India has given the Indian mobile application developers a chance of their lifetime. When there is no sign of Chinese competitors in the market – it will be a golden chance for Indian developers to thrive with their ideas and digital solutions.
A country-wide ban on famous and renowned apps like TikTok and ShareIt opens a market of mature users in front of Indian app developers and that is not less than a utopia for them.
The users of apps like TikTok are actually getting impatient while waiting for ‘Indian competitors to provide that amazing performance and quality that is famous worldwide and to which they were addicted to for so many years.
However, the competition to acquire the market space will be fierce and reaching a ‘Unicorn’ status will surely require new strategies and tactics. Here is a list of a few Indian players whose game is already up after the digital strike by Indian Government on China:
How Indian Apps Are Using the Opportunities Given By Digital Strike?
From video sharing to e-commerce, gaming, and chat-based services, the recent ban on Chinese apps has given a much-desired gift to the Indian digital market and that too at the moment when spirits may have been at their least but innovation in the country is at its peak.
With the number of COVID-19 cases rising in the country, it’s now the time for businesses to digitize their service and serve their customers better while keeping their employees safe. Let’s see how Apptunix can help you do the same.
As per reports, Indian mobile market will touch 829 million users by 2022. If you are one of the budding entrepreneurs who want to take advantage of this increased market size and no Chinese competitors – Apptunix can help you do the same!
If you already own a business, we can help you shift it online so that you can expand your user base and expedite the growth of your business. On the other hand, if you have an idea, we can help you set up your business model to implement the same.
We are a team of 100+ Indian App Developers that are ready to support the budding entrepreneurs of India in every way possible. Let’s together make “Vocal for Local” a big hit and contribute towards the growth of our nation. Looking forward to hearing from you!
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