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An Ultimate Guide On Peer To Peer Marketplace – P2P Benefits

4382 Views | 1 min | Published On: October 23, 2021 Last Updated: June 29, 2023
peer to peer marketplace

People are becoming more interested in creating a peer to peer marketplace as decentralization and the sharing economy gain in popularity. Today, there are hundreds of Peer to Peer marketplaces that cater to all of the demands of modern people. 

According to research, the eCommerce sector is increasing at a rate of 17-18% every year. People are increasingly purchasing goods and services online, indicating that e-commerce is both a successful investment and a useful business tool. 

Traditional internet retailers, on the other hand, are progressively giving way to peer to peer marketplace platforms, which are rapidly growing in popularity. According to PwC, the “sharing economy” would be worth $355 billion by 2025.

With a 14 % revenue increase in 2021, marketplaces are remaining steadfast amid the COVID-19 pandemic.

What Is Peer To Peer Marketplace?

A peer to peer marketplace (P2P)  is an online platform that links individuals who are momentarily in need of a product with others who have that commodity but are not utilizing it.

People can use a P2P marketplace to rent out a product in return for money or a similar commodity for the time they need it.

The marketplace platform’s job is to link supply and demand while also managing payments. P2P marketplaces are not required to own or provide any of the items or services available on their platforms. As a result, starting a marketplace business is quite affordable.

In peer to peer marketplace,  the consumers and sellers share products and services. Amazon, for example, allows diverse vendors to make their items available to buyers.

Most Important Features To Include In Your Peer to Peer Marketplace

Features of p2p marketplace

User Profile

A user’s name, an icon or photo, the number of orders completed, the average rating, and contact information are all displayed on their profile page. Items sold are also shown on an Etsy seller’s profile page. 

It’s fairly uncommon to find a report button on user profiles since Peer to Peer marketplaces are extensively watched and the owner needs to be alerted if someone (a vendor or buyer) is committing fraud.

Listing pages

You must create perfect logic for your platform’s listings since if sellers find them inconvenient to publish, update, and delete, as well as inconvenient for browsing and searching. 

Your Peer to Peer marketplace website will not be their first option for utilizing frequently.

Personal Notifications

Notifications are essential for completing orders on schedule. Sellers need to know when they receive orders, and buyers want to know when the goods they’re monitoring are available, when the price has fallen, and when their order’s shipment status has changed. 

Notifications for direct messaging and other modes of communication must also be included.

Website Search and Navigation

Using this feature, users will be able to search for the needed items. Location, price, availability, color, brand, and other common criteria can be activated. 

It is also a good idea to develop a well-structured navigation system. A well-thought-out navigation system will boost user retention and interest in the website or app.

Payment functionality

Customers must pay for their purchases or reservations directly on your marketplace. At the same time, if you want to earn a profit, you must deal with payment functionality. 

This is a critical component, and connection with other payment gateways or other open-source tools will be beneficial. You may even include blockchain features on your website!

Transparent Ratings and Reviews

This feature is an excellent method to build trust and filter the suppliers on your marketplace: those with favorable reviews and high ratings will remain, while those with lesser quality will fail the competition.

Quick Support

Having a chatting support system is critical for client engagement and trust. Having this capability is considered normal, but you can take it a step further by offering solutions like AI-powered chatbots for 24-hour assistance.

Types Of Peer To Peer Marketplaces

Based on the services they provide, all peer to peer marketplace platforms can be classified into three major kinds.

Rental Marketplace

A rental marketplace is a sort of peer to peer marketplace platform that connects users with a large number of rental properties. The platform’s owners have the option of charging renters for each transaction. It might be a charge fee or a transaction cost.

Service Marketplace

Consumers can easily locate people with the appropriate talents via a peer to peer internet marketplace. Clients may rest certain that their future workers will be of the highest calibre.

It’s accurate since before providing access to the platform, the management conducts interviews to assess the candidates’ abilities.

Product Marketplace

A platform allows merchants to list any goods online in exchange for a charge.

Platforms for money and loans are used to invest in loans or get funding. Here are some of the most important sectors for individuals to invest in 2021:

  • Originality
  • Education and health care for individuals
  • Disaster recovery and rehabilitation


Benefits Of Peer To Peer Marketplace

Network Effect

Your eCommerce marketplace solution’s users themselves disseminate information about it. And your major aim is to provide the initial push, to make the site recognized and helpful, and then your visitors will finish the job of popularizing your business.

Geographical Independence

When it comes to online commerce, the number of users isn’t restricted to those in your immediate vicinity – after all, it’s not your job to deliver the products; your job is to provide a simple platform for the seller and the buyer to communicate.

As a result, the number of prospective users of your website grows by a factor of hundreds.


Creating peer to peer marketplace systems is not as complex as it may appear. The ideal alternative is to engage experts and assign this task to them because they are well-versed in developing marketplace apps and websites (at your choice, since applications can be a very profitable investment either).

Accessibility To Funds

It is far less expensive to create an electronic trading platform than it is to launch a full-fledged e-commerce site or an online store.

Financial Gain

The online peer to peer marketplace concept enables earning with little effort. Your site users will be both customers and sellers, so you won’t even need to set up manufacturing or discover sources of items. So you may make a nice profit without having to deal with any hassles.

How Does A Peer to Peer Marketplace Make Money?

The price will be exactly proportional to the p2p marketplace development you select. If you need to start from scratch with the front-end and back-end, the cost will be greater than if you use off-the-shelf software.

Finding a company or team that gives project estimating before beginning the actual development process is the best method to determine how much time and money you’ll need to spend on creating your marketplace service.

Top Peer To Peer Marketplaces

top peer to peer marketplaces


In the United States, Amazon is the largest and most successful marketplace. It began as an online bookshop but has now evolved to include toys, electronics, artwork, and a variety of other goods.

By 2020, it will be a multibillion-dollar business with 11 global markets and a client database from 180 countries. Amazon has evolved into a technology behemoth, providing cloud infrastructure services (AWS), analytics services (Alexa), other software products, and multimedia content.

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eBay is a trading platform, similar to an online auction, that allows users to market, sell, and buy nearly any item in a number of locations and pricing forms. The actual selling contract is negotiated directly between the seller and the buyer. As a result, eBay is not a typical auctioneer.

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 Airbnb’s backstory is fascinating. Airbnb was formerly called as AirBed&Breakast when it was founded in 2007. The app was created when the creators, Brian Chesky, Nathan Blecharczyk, and Joe Gebbia, saw that there were no hotel rooms available for visitors to the Industrial Design Society of America (IDSA) conference in 2007. 

The three put the beds in the living room and made a webpage to market the weekend room. Through the internet, they were able to find three visitors who paid them to stay in their homes for the night.


Today, more than 60 000 employees utilize this online and mobile platform to locate and perform freelance labor services for deliveries, cleaning, and other common chores. It was founded in 2008 and is currently utilized in 40 locations across the United States as well as London. It charges a 15% service fee for each job payment.


Uber, in addition to being a transportation network company, is a marketplace that offers services such as peer-to-peer ridesharing, food delivery, and other similar services. The platform is available in 633 cities across the world, with over 100 million active users.

Every service’s rating and payment are intimately linked in its commercial monetization scheme.

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Robert Kalin, Chris Maguire, and Haim Schoppik established this one-of-a-kind platform in 2005. Etsy exclusively sells handmade and vintage (20 years or older) items. The original concept had proven to be a huge hit, with yearly sales reaching $600 million. 

Etsy lets 95% of its members in over 80 countries conduct their businesses from home, which is especially essential given the constraints imposed by Covid-19.

The eCommerce website attracts more than 50 million monthly visitors and sells over 50 million products.


Sum It Up

Online marketplaces are most likely the retail industry’s future. According to Statista, the most essential benefit of marketplaces for businesses, according to 75% of marketing professionals, is the ability to contact customers where they want to shop. While it is correct, we feel that marketplaces serve an additional purpose. 

When the internet becomes the only method to reach clients, such as during the 2020 coronavirus pandemic, a marketplace might be a critical option to safeguard your retail firm.

 It is feasible to establish a customized marketplace platform with the proper marketplace development firm that can safeguard your organization in any crisis circumstance.


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