In this piece, we are going to begin by discussing the basics of AR (Augmented Reality) and then move forth making you understand how it works and is changing the industries. After all this, we are going to discuss the future of this revolutionizing technology, Augmented Reality.
Before we start discussing all these points mentioned above, let’s discuss how Augmented reality is becoming the new go-to technology in every industry. Unlike what VR does, AR works on bringing together the digital elements and real life.
We use these technologies every day. Yes! Everyday. The only catch is that we are not aware of it. Snapchat filters, the famous game – “Pokemon Go” both these have AR technology working at the back-end.
Augmented reality and Virtual reality are not the new terms in the market, in fact, these technologies have been used ragingly in the world of game development for quite some time now. What’s new is the entry of these technologies in multiple industries including website development and mobile app development industries.
Well! Let’s jump right to the point, shall we?
Before we move on blabbing about how AR technology is transforming multiple industries, let’s talk about what is AR?
Augmented Reality is the technology that brings together the user’s environment in reality & digital information. This AR technology has become one of the trending topics today. What’s even more interesting is that its trend is expected to grow more in the near future as it is already setting its roots in several new industries.
Both AR & VR are operating on the same principle of enabling the users to enjoy the 3D experience along with the HD audio and video. When discussing AR and VR, on one hand, there is a fully immersive virtual space while on the other side there is AR that allows the users to look and observe the artificial computer-generated elements and objects over their natural surroundings.
Now, the question comes – Which of these technologies is better?
There have been many debates that talk about which of these – AR or VR is better? Almost every debate has proved that the Augmented reality development is more useful and profitable for different industries. As per the report generated by Digi-Capital, both these technologies – AR & VR are expected to land up to $80 billion to $90 billion by 2023. Out of which the AR technolohgy is expected to land around $70 to $75 billion by the same time.
Clearly, AR is going to bring a wave of revolution in the technical upfront.
After shedding some light on what this AR technology is, let’s discuss how it works? In the coming section of this article, you will come across a few ways in which Augmented reality is transforming multiple industries.
As stated in Wikipedia ~ Augmented Reality is a technology that superimposes a computer-generated image on a user’s view of the real world thus providing a composite view.
With the help of Augmented Reality technology, one can turn a pointed frame into an impressive 3D experience with the help of simple overlays. What’s even more interesting is that the user can also move around in altering angles in different directions.
There are many brands today that are making use of this technology like IKEA, Nintendo, etc.
Since the discovery of advantages that this technology holds, it has been adopted by mostly every business today. Below, we have listed some of the businesses that are using this AR technology to its full extent.
So, what are we waiting for? Let’s start!
1.Automotive Industry & AR
With time more and more industries are taking advantage of AR technology. Among those industries is the Automotive industry.
Now, we know what you must be thinking.
How can AR be helpful in the automotive industry? Right?
AR technology is used in several automotive industry mobile apps. Specifically, the apps that are designed for auto maintenance and repairs. In fact, Audi the shark of this industry has equipped its app with the AR feature. This app is designed to provide the user with manual-type information by simply pointing the app at a car part.
Okay! Let’s take an example.
Suppose you want to use a specific lever on the dashboard of your car but have no idea how? With this app, you can simply open and point the app on that specific part and walla! The complete information on the lever will be presented to you.
All this was made possible with the help of Augmented Reality technology.
After talking about the automotive industry let’s jump to the one that you all love.
2.Ecommerce & Retail Industry, How is AR revolutionizing the industry?
Yes! There is no surprise how eCommerce business has not only made its way to mobiles but also have dominated the market in the ways unimaginable.
Where does AR come to the picture here?
There are many features that AR has successfully managed to embed in the eCommerce and retail business apps. Some of these features include – virtual try-on and tailors.
There are many eCommerce brands in the market that are using augmented reality in their apps. Some of these brands are Lenskart and Ray-Ban. These brands provide users with the option of trying on the sunglasses virtually before purchasing.
Very helpful right?
Thanks to AR!
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3.Real Estate Industry
Among other industries, the Fintech industry and the real estate industry have also welcomed AR with joy. There are man real estate mobile apps today that allows the real estate agents to present the virtual home staging to the clients. All they have to do is make a video or take pictures of the place and augment it with the virtual elements including the decor, paints, and interiors.
This is an amazing benefit of Augmented Reality technology. With these virtual designs, you can now create a full picture of your place before it shapes into reality.
Now, where the AR technology is revolutionizing every possible industry in the market, there, the healthcare industry is also juicing out the best out of it. AR is being used in therapies for curing the ailments like water phobias, height phobias, and stage fright.
Thanks to AR the patients no longer have to be put in the actual situations. All this could be made possible via Augmented reality application. All that matters is the precision and accuracy of the developer working on the application.
After discussing a few examples above, there is no doubt that AR is on its way of becoming one of the most prominent emerging technology today, even in the mobile app industry.
There is so much yet to be explored when it comes to AR technology. Besides this fact, there are many technical difficulties that yet need to be solved to fully adapt the AR technology to the level of success it deserves.
Regardless of all that, the Augmented Reality is shaping and blossoming into something beautiful and precious. With the launch of ARKit, app developers now have access to this awesome technology.
With this, we can only assume to see even more exciting developments in the field of Augmented Reality. So, let’s see what next is there that AR will bring in the market.