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How Does An App Like Snapchat Function in The Marketplace & Cost Estimation

4492 Views | 1 min | Published On: May 10, 2021 Last Updated: June 6, 2024

According to Statista, Snapchat has grown to be the most popular photo and video app in the world, with 238 million daily active users. Because of Snapchat’s enormous popularity, a large number of its rivals have attempted to imitate its features. Now there are hundreds of applications that are similar to Snapchat.

This is the story of Snapchat, a mobile messenger that sends texts, pictures, and video material that vanishes after a few seconds. Many developers are inspired by Snapchat’s success, and we often receive requests to estimate the cost of developing an app like Snapchat. 

Snapchat’s unique selling proposition was that it allowed users to edit images with different filters in addition to sharing them. This feature has been entitled to Snapchat’s MVP because it has helped the company raise more funds and social media app development for major mobile platforms (iOS, Android, and Windows phone).

So, if you want to make an app like Snapchat, keep reading. In this blog, you’ll learn how to make Snapchat and how much it costs to grow it and what makes it unique in the market, the success of social media apps is certain.

What is Snapchat?

At first, the app was named Picaboo. But founders Evan Spiegel and Bobby Murphy renamed it Snapchat in September 2011. To clarify, Snapchat is a mobile messaging app that allows users to send and receive photos, videos, and stories. It also helps users to add captions, filters, and sketches to images and videos.

 Images and videos are self-destructing after a few seconds due to a special protection feature. Snapchat is still commonly used by teenagers, but it continues to expand to new audiences daily.

Users can now do more than just follow and talk with their mates on Snapchat. It offers news and entertainment, as well as games and the ability to apply amusing picture filters, lenses, and other effects to photos and share the results with friends.

Current Stats of Snapchat

There are various social media sites available today. However, according to the most recent figures, Snapchat is the most popular social media platform in the United States and France.

You may also be interested in How Do You Make a WhatsApp-like Messaging App?

For a startup, a Snapchat copy app might be a smart idea. You can make your own Snapchat clone, add some new features, and join in on the fun. Take a look at the following Snapchat statistics:

  • According to Snapchat’s Q4 update, the app had 187 million daily users in 2018.
  • The number of daily video views on Snapchat has risen by 400% year over year.
  • More than 60% of 13- to 34-year-old smartphone users in the United States use the app.

However, there’s more:

Snapchat’s founders were unconcerned about making money from the start. However, as time went by, the app offered a variety of revenue-generating options.

  • Snapchat made $100 million in sales in 2015.
  • Snapchat made more than $389.82 million in sales last year.

As can be seen, the Snapchat multimedia messaging app is very popular with users and generates a lot of money.

The Core Functionality of app like Snapchat

Snapchat was a quick messaging app with the primary function of disappearing messages in one to ten seconds when you first learned of it a few years ago. That is why, if you want to make an app like Snapchat, it has introduced new awesome features over time, allowing for a more engaging experience with the app.

The best thing about an app like Snapchat is memories. It is one of the essential Snapchat features that offers a new way to store Snaps and Stories. Users may make new Stories out of Snaps they’ve taken, or combine several Stories into a longer story.

Snapchat has also provided new picture and video filters, as well as the ability to add emoji stickers to images and updates to chat.

Features for Developing App Like Snapchat

Snapchat has developed into a hybrid of private messaging and public content, including brand networks, video-sharing, etc. According to Bloomberg, Snapchat extended its capabilities and became a multi-entertainment app, transitioning from a messaging site to a media with 10 billion daily video views.

For Developing an app like Snapchat. It one of the most-used apps, one should know the features and functionalities which make it popular. Some of the major features are given below:

  • Registration/Sign-up

Users must first sign up for Snapchat and type their first and last names. Users can create personal accounts after registering, which allow them to take pictures, share them with friends, chat with others, and much more.

  • Taking & Sharing Snaps(Or Photos)

The key feature of the Snapchat app is the ability to take and submit images and videos. For video and photo editing, there are many other apps like Snapchat which provide similar filters, text, and captions. So, these features must be included if you want to develop an app like Snapchat.

  • Video & Photo Filters

There is another most common and favorite feature of Snapchat is the lenses. Some other well-known photo-sharing applications such as Swipe, Instagram, Vine, Camera, and Flickr have emerged. But in an app like Snapchat the Face recognition technology allows you to layer a variety of amusing lenses on top of photos or images. When it comes to Snapchat, it’s the most important thing. 

Let’s take a look at how Snapchat’s lenses work.

  • The Active Shape Model is used by Snapchat to capture a user’s face and create facial borders.
  • Snapchat creates the typical face and changes it based on the image presented, thanks to a machine learning mechanism.
  • The software corrects any flaws in the filter and aligns it with the user’s face.
  • Finally, Snapchat harmonizes a 3D mask that moves and transitions with a face by using the following face points.
  • Filters encourage users to build and share images through their social networks. An app like Snapchat allows users to create content.
  • Local & Community Lenses(Filters)

Local lenses are identical to original lenses with one big difference: they can only be used in a specific area.

Snapchat converts geographic coordinates into a position definition using geocoding (the name of the place). The location’s name is then applied to the picture or video template. Snapchat users can easily make their local lenses and add them to the app’s filter library.

  • Find & Add Friends

Adding friends can be done in a variety of ways. The find and add friends feature is one of the most essential features that can be integrated into an app like Snapchat. Personalized QR codes can be used to add mates. Each consumer has their QR code, which you can check to begin following them. Snapcodes are another name for these. Snapcodes are a type of code that can be used to identify A customized QR code that surrounds the Snapchat Ghostface Chilla logo in black dots. 

Using the Add Nearby feature on Snapchat is another way to meet new people which is a great feature while developing an app like Snapchat. The server then compares the geolocation of users who have an active Add-Nearby screen and displays potential mates.

This feature scans other users in your vicinity who have Add Nearby open using your venue. The app sends the coordinates of the user to the server, which compares the geolocations of devices that have the Add Nearby screen open.

  • Chat

Snapchat, in reality, considers itself to be a messaging app, and it was created as a messenger. The material disappearing function of Snapchat set it apart from the already existing social media application at the time. The features of introducing chat feature should be a great idea for an app like Snapchat. And, of course, the concept of sharing a short period. Snapchat isn’t the same as daily texting which makes it different from the other Social media Application.

  • Calling(Audio & Video)

While developing an app like Snapchat. The most important feature to be included the calling feature. When Snapchat introduced the ability to make video and audio calls, the communication element of the app became even more popular. Users will be on the phone and submit pictures at the same time.

  • Location Sharing

The best thing while developing an app like Snapchat is users can share their current location with both their followers and other Snapchat users. On the Snap Map, their positions are labeled. You can choose which users you want to share your location with for privacy reasons.

  • Stories

The Story sharing feature in an app like Snapchat, allows users to send images and videos with their friends and followers via the app. For the next 24 hours, stories will be available. Later, Snapchat introduced Live Stories, which allows Snapchat users who are attending the same live event to contribute to the same story.

  • Sticker

Stickers have evolved into an essential component of modern communication. The most popular feature to be included while developing an app like Snapchat, it has a variety of stickers to choose from:

Current stickers – These are the most recent stickers that users have used.

Recommended stickers – When you open the sticker tool, these stickers (timestamp, stickers for the day of the week, and stickers for the time of day) appear automatically.

custom stickers – Stickers that you make yourself are known as custom stickers.

Bitmoji stickers – Some people don’t like texting, they use these avatars or stickers to demonstrate their feelings. Bitmoji is a cartoon representation of people.

Emoji stickers –  In the last sticker tab, you’ll find standard emojis.

  • Discover

Users can find reports from editorial teams at a variety of large corporations, including People, CNN, Mashable, Cosmopolitan, and many others, using, if you want to make an app like Snapchat this feature allows you to discover more. 

  • Setting

The settings in an app like Snapchat should be flexible and user-friendly. They should be able to customize their profile’s language, theme, and accessibility (public or private), as well as allow or disable push notifications.

Technologies Used For Developing App Like Snapchat

The program that Snapchat uses is listed below. Consider the following innovations when developing an app like Snapchat to ensure that you and your development team are on the same page.


How App like Snapchat makes money

In order to make money from an app like Snapchat, the following strategies were used:

  • Branded GeoFilters

To make money from an app like Snapchat. You must know that the app charges businesses $5 for coverage of 20,000 square feet. Users can access fun filters that stay available for 30 days depending on the geolocation.

  • In-between Snap Ads.

Advertisers may use Facebook to insert ads on an app like Snapchat. It shows users promoting videos of 10-second in which users can swipe up and access more content, such as app install, a longer video, or any kind of blog post.

  • Sponsored Lenses

You Can earn more revenue by developing an app like Snapchat. This revenue model is similar to that of Geofilters. Businesses may promote themselves by using their personalized lenses that appear in specific locations. They can promote their brands or activities in this way. This ad format is popular among large corporations.


Cost Estimation to Build App Like Snapchat

A Snapchat smartphone app appears to be a complex computer with several functions. Creating an app like Snapchat will take more than a year which will also come at a high cost as well.

The first thing to remember is the estimated cost. We say “approximate” since the cost of the app development is often dependent on a variety of factors. 

The Mobile app company’s rate determines the cost of making an app like Snapchat. However, do not go for the cheapest option; instead, make sure that the finished product is consistent.

We can estimate that the cost of developing an app like Snapchat for one mobile platform would be about $70,000. But, as we always say, the choice is yours. It’s up to you to determine which features your new app will have and how close it will be to an app like Snapchat. You may consult some good mobile app developers and get the exact idea of the cost estimation for your app.

Final Words

Processing, transferring, and sharing photos is at the heart of making a photo/video-sharing app like Snapchat. An app like Snapchat was able to solve this problem by managing user’s stories. Snapchat was the first social media application that provides the feature photographs and stories that vanished after being viewed. 

It’s difficult to provide an accurate project estimate because the software has so many integrations and sophisticated features. In the meantime, it’s completely customizable, which means you can add any special features you require to build an app like Snapchat. However, keep in mind the cost of social networking app development like Snapchat is calculated by three key factors that influence the overall budget and project length and Scope.


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