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The Latest E-commerce App Development Trends You Need to Know!

53 Views | 6 min | Published On: June 27, 2024 Last Updated: July 9, 2024

Want to dominate the eCommerce market and ensure your business not only survives but also thrives? So, it's time for you to embrace the latest eCommerce trends and turn your business into a huge success.

The eCommerce industry is booming and with over 33% of the world’s population shopping online, eCommerce is now a $6 trillion industry and will reach the $8 trillion mark by 2027.

Staying ahead of the latest advancements is vital for maintaining a competitive edge and ensuring the continued success and expansion of your eCommerce business.

In this comprehensive guide, we’ll dive into the top 10 latest eCommerce app development trends transforming the eCommerce market. Discover their game-changing benefits and explore real-world examples that will ignite your inspiration. Let’s get into the details!

Top 10 eCommerce App Development Trends for 2024

Following, we’ve listed the top 10 eCommerce app development trends that will boost your business to another level. Let’s find out:

top 10 eCommerce app development trends

1. Mobile Payments

According to PwC's project, by 2024, mobile wallets will account for over one-third of all online payments worldwide, overtaking cash, which will only account for less than 13% of all transactions.

Nowadays, people rarely keep cash because of the significant rise in mobile payments. Over 50% of American consumers utilize mobile payments on their smartphones to complete purchases.

global mobile payment market

It's simple to understand why: mobile payments offer the convenience and swiftness of platforms like Google Wallet, Apple Pay, and Samsung Pay. These are linked to the customer’s credit card, debit card, or bank account, offering accessibility to customers. 

Benefits of Mobile Payments in eCommerce

  • Enhanced User Experience
  • Convenience
  • Boost Transaction Speed
  • Faster Checkout
  • Robust Security 

Real-World Example:

Apple Pay:

Consumers can securely employ it to make payments with their Mac, iPhone, iPad, or Apple Watch. The way that customers make purchases has fundamentally altered as more and more merchants accept mobile payments, which has improved ease and security.

2.VR/AR

Virtual Reality (VR) and Augmented Reality (AR) transformed the way customers shop online. 71 % of internet buyers stated they would shop more regularly if AR technology became more accessible. 

VR AR Market Size

Customers may see products in their natural environments before making well-informed purchasing decisions thanks to the integration of AR and VR. Because VR and AR provide immersive and interactive experiences, they can dramatically lower rates while also raising customer happiness.

E-commerce businesses are using this advanced technology for virtual try-ons, preview placements, interactive user manuals, and showcasing products on social media. 

Benefits of AR VR in eCommerce 

  • Increased Customer Engagement
  • Reach New Customers
  • Reduces Product Return Rates
  • Personalized Shopping Experience
  • Improves Conversion and Sales
  • Helps to Stand out from Competitors

Real-World Example:

IKEA Place:

With AR technology, users may visualize products virtually without having to leave the comforts of their homes. The user experience can be improved by allowing users to search for things using the camera on their smartphone and view them in 3D in their living spaces.

3. Mobile Chatbots

If you own any business, including eCommerce – integrating mobile chatbots is a must. It assists in addressing concerns or queries of customers and providing them with instant solutions. This helps to enhance customer service by offering 24/7 support and personalized assistance. 

chatbot market revenue

A recent Business Insider Intelligence report predicts that global retail spending via chatbots will reach $142 billion by 2024. Businesses can benefit from reduced operational costs and improved customer engagement.

Benefits of Mobile Chatbots in eCommerce 

  • Resolves customer queries or concerns quickly
  • Offers self-service options
  • Operate 24/7
  • Deliver Multilingual Support
  • Offer Omnichannel Support

Real-World Example:

H&M Chatbot:

H&M's chatbot on the Kik messaging network helps users navigate the catalog and locate clothes. The bot streamlines customer service by asking questions to gather information about preferences and providing personalized fashion advice.

4. Voice Commerce

Voice commerce also referred to as voice-activated purchasing or V-Commerce is the process of making purchases by using voice instructions or searches. Additionally, it enables customers to do transactions through virtual assistants or smart gadgets. It is anticipated that the voice commerce industry will grow by 54% by 2024.

voice search for retail statistics

Voice commerce uses artificial intelligence (AI) and natural language processing (NPL) technology to understand and process user voice requests. This is a growing trend in e-commerce that attempts to give customers easier and more comfortable shopping experiences.  

Benefits of Voice Shopping in eCommerce

  • Hands-Free Convenience
  • Personalized Interactions
  • Faster Transactions
  • Accessibility for Users with Disabilities
  • Enhancing Customer Satisfaction

Real-World Example:

Amazon Alexa:

Users can do shopping via voice shopping on Amazon Alexa. With this hands-free feature, users can easily purchase products by using voice commands. Customers can track packages, make repeat purchases, and get product recommendations, enhancing the shopping experience.

5. Social Commerce

Social media platforms are used by more than 5.07 billion individuals worldwide, allowing businesses to target a vast user base. Undoubtedly, this allows businesses to promote or advertise their products or services via social media and target a vast user base. 

US Social Commerce Buyers by Platform

Social commerce facilitates a seamless purchasing experience by allowing businesses to interact and connect with customers directly. This trend increases brand visibility and drives higher conversion rates by allowing marketers to reach the huge, active user populations of social networks. 

Benefits of Social Commerce

  • Improved Customer Engagement
  • Consistent Audience Growth
  • Authentic Traffic and Engagement
  • Customer Loyalty and Retention 
  • Business Metrics from Social 

Real-World Example:

Instagram Shopping:

Businesses integrate social media channels, including Instagram. It enables users to purchase products directly from Instagram Shopping stories and posts by tagging products in them. The merging of social media and eCommerce has made it easier for businesses to engage with their followers and turn them into long-term customers.

6. Blockchain Technology

eCommerce transactions are becoming more transparent and secure thanks to blockchain technology. It preserves data integrity and lowers fraud by offering a decentralized ledger system. Additionally, blockchain enables traceability of goods and transactions, enhancing trust between buyers and sellers.

Check the size of the blockchain market in the retail sector stat:

Benefits of Blockchain Technology in eCommerce 

  • Faster & Secure Payment Processing
  • Lower Transaction Fees
  • Greater Transparency 
  • Access to the Global Market
  • Micropayments
  • Improved Supply Chain Management
  • Enhanced Customer Trust 

Real-World Example:

VeChain:

VeChain uses blockchain technology to increase supply chain transparency. Giving clients thorough purchase information and fostering security and confidence, facilitates the tracking of product origin and authenticity in e-commerce.

7. Mobile Commerce

Over 60% of US adults think that mobile shopping is essential for convenience when shopping online, and mobile commerce is driving the growth of mobile app purchasing. It is anticipated that mobile commerce will reach $710.4 billion by 2025. Higher user engagement and sales conversion rates are the results of mobile commerce.

Mobile Commerce data

Benefits of Mobile Commerce 

  • Convenience and Accessibility
  • Increased Sales and Revenue
  • Improved Customer Engagement
  • Faster Transactions
  • Enhanced Customer Experience
  • Real-Time Analytics
  • Loyalty Programs and Incentives
  • Better Inventory Management

Real-World Example:

Amazon Mobile App:

It allows users to quickly browse, compare prices, explore reviews, and make purchases from their mobile devices with ease. Amazon mobile app is the leader of mobile commerce because of its feature-rich design and easy-to-use interface.

8. Big Data

E-commerce companies use big data analytics to comprehend the purchasing patterns of customers about the state of the market. As a result, companies directly customize their marketing to the preferences of their target market, develop new goods that cater to their demands, and make sure that staff members deliver the caliber of customer care that consumers demand.

big data analytics in retail market stat

Ultimately, big data is changing the eCommerce scene by allowing companies to use enormous volumes of data to improve consumer experience and spur more intelligent decision-making.  

Benefits of Big Data in eCommerce

  • Improved Shopping Experience
  • Robust Online Payment
  • Increased Personalization
  • Enhanced Customer Service
  • Optimized Pricing & Increased Sales

Real-World Example:

Netflix:

Netflix uses big data to offer customized recommendations to its subscribers. By suggesting films and TV shows that viewers are likely to enjoy based on an analysis of their viewing habits and interests, this application boosts user satisfaction and engagement.

9. Sustainable eCommerce

Sustainable eCommerce refers to using environmentally friendly practices from the beginning of online purchase to the point of delivery. This tactic satisfies consumer demand for eco-friendly products while enhancing the company's reputation and fostering customer loyalty. It also helps protect the environment.

sustainable ecommerce market stat

Benefits of Sustainable eCommerce

  • Reduced Environmental Impact
  • Enhanced Brand Reputation
  • Cost Savings
  • Compliance with Regulations
  • Increased Customer Engagement
  • Market Differentiation
  • Long-Term Business Viability
  • Innovation Opportunities

Real-World Example:

Patagonia:

It's an American retail brand that prioritizes sustainability using recycled materials in its products. This e-commerce trend attracts environmentally conscious customers by highlighting their commitment to sustainability.

10. Personalized Recommendations

In eCommerce, personalized recommendations is another eCommerce app development trends. It use artificial intelligence and customer data to customize product recommendations based on unique user purchasing patterns and behaviors. This strategy provides timely and relevant product recommendations, improving the shopping experience and increasing sales and consumer happiness. Check the personalized recommendations data:

Personalized Recommendation for Ecommerce stats

Benefits of Personalized Recommendation in eCommerce 

  • Increased Sales
  • Enhanced Customer Experience
  • Improved Customer Retention
  • Higher Engagement
  • Efficient Marketing
  • Increased Average Order Value
  • Better Inventory Management
  • Data-Driven Insights
  • Competitive Advantage
  • Boosted Cross-Selling and Upselling

Real-World Example:

Amazon’s Recommendation Engine:

It enables customers to display products that customers are likely to purchase based on their prior purchases, behavior, and product recommendations. Personalization recommendation strategy helps to enhance the shopping experience and boost revenue.

Integrate the Latest Trends to Boost Your eCommerce App Development With Apptunix!

Apptunix, a reputable eCommerce app development company, can assist your organization in staying innovative. Our expertise lies in utilizing state-of-the-art technologies to craft customized and intuitive e-commerce solutions that propel your enterprise toward expansion and financial gain.

Your company will profit from working with Apptunix because of our years of experience and successful track record in the eCommerce sector. Our team of professionals will use cutting-edge eCommerce app development trends that will enhance your eCommerce app business.

Together, let's bring your idea to life so that your company stays ahead of the competitors and grows within the eCommerce industry.  

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