The mobile app market is growing continuously with approximately 204 billion mobile applications downloaded in 2019. The battle for the user’s attention is strong – if you want to stand noticed, you must create an amazing product and devise an efficient app marketing plan to promote your mobile app.
The promotion of a mobile app is an important component to keep in mind after the launch and it is not even costly. Even if you do not have many resources to promote your app, Apptunix is here to help you find ways to promote your mobile app for free.
Nevertheless, ‘free’ does not imply that no work will be expected on your part – rather the contrary – but you will not be forced to pay for exposure. Here are 15 top ideas that you might want to consider while promoting your mobile app in the marketplace.
The majority of app searches (53%) are conducted on Google Play or the Apple Store (47%). As a result, app store SEO is critical to ensuring that your app is easily discoverable. Here are a few things to keep in mind when you optimise your mobile app.
You must pick an appropriate name, write an attractive description including relevant keywords and include relative screenshots or videos of the mobile app.
Creating a landing page is a great idea for the marketing of mobile applications. It will allow you to convey the benefits of your software, answer any queries your target customers may have, and provide testimonials that will increase your reputation in a better way. Developing a landing page can also help search engines find your app, which may be a fantastic source of leads.
You must request that your users give you feedback on Google Play or the App Store. Positive reviews influence purchase decisions and have an immediate impact on app store systems – they boost your trust and position in search results. Additional review sites to explore are G2Crowd, Capterra, and Serchen – and you must remember to react to each review.
Create content for your mobile app. You may post it to your blog. If you don’t have one, Medium will suffice. Creating content is an excellent method to increase traffic to your website while also increasing brand recognition and trust.
Find high authority blogs in your field and try to have an article posted on one of them. You will not only be able to offer your expertise, but you will also gain a few quality backlinks. The more hyperlinks you have, the higher your Google ranking. This should help you generate leads in the long run.
There are several groups on LinkedIn and Facebook where you may post information and therefore advertise your mobile app for free. Keep in mind that it is not always permitted to distribute promotional information within groups, so stick to informative stuff. Save your sales/marketing content for your corporation’s LinkedIn or Facebook page.
Podcasts are becoming increasingly popular; as of January 2020, there were over 900,000 podcasts accessible on iTunes, while there were over 1 billion blogs globally. This makes the podcasting market less competitive than textual material — seize the opportunity while it lasts.
Choose a few podcasts that your intended audience listens to and attempt to be a guest speaker on them. It’s a wonderful method to get the word out about your software to a huge number of people for free.
Also, Read – The Guide To Make An Excellent Podcast App
Email is still a major communication medium, with 246.5 billion emails sent each day. Leaving a link to your app out of your email signature is a wasted opportunity to generate leads. Because 91% of people read their emails regularly, put a link to your app in your email signature to increase the exposure of your business.
Do you remember some of the articles on “the finest tools for”? You must attempt to get mentioned in one of them. Concentrate on companies with strong domain authority – they often rank higher on Google, resulting in more visitors to your application.
Another effective app marketing strategy is to collaborate with applications that are complementary to yours. For example, if you sell a survey app, you may collaborate with a company that sells a Customer Relationship Management platform. You can cross-promote — they might mention your software in their email to their client base, and you should do the same with them. If you’re looking to get a CRM app developed, click here.
Nowadays, video is crucial to marketing. According to a Hubspot survey, 54% of customers want to see more video content from businesses they like and support. Create a 30-second video demonstrating how customers may profit from your app, advertise it on your social media networks, and put it on your website if you want to get more attention.
Now, you must be wondering what are the other ways to market your mobile app? There are various mobile app competitions like the Best Mobile App Awards. These competitions will help your app gain more exposure and will also allow you to encourage your credibility.
There are many platforms like Clutch that help people recognise the best mobile apps and the companies that develop these applications for your business.
Answer questions in forums related to your industry to demonstrate your knowledge. You can try to discover related questions on Quora, which has over 300 million active users and is used by more than 35% of Americans. Avoid responding questions with a large number of replies since your exposure will be limited. Concentrate on queries with a large number of followers but few responses.
I know what you’re thinking: “engaging influencers is going to cost me a fortune.” Only if you choose to work with business stars, which is optional. Instead, you may collaborate with micro-influencers or tech aficionados who have a sizable social media following.
Get them engaged in your mobile app; if they decide to use it and enjoy it, they may write a review and share it on their social media platforms.
You may attempt pitching your software to App Store curators in the hopes of having it listed on the “Today” page. Keep in mind that companies receive thousands of pitches every day, so make sure your pitch is well-crafted. Outline what your app can do and what makes it special.
Apple editors look for great app quality, elegant design, and compelling storytelling when assessing apps. If you are fortunate enough to get chosen, you may expect a significant amount of impressions, click-throughs, and installs.
Building an excellent mobile app does not ensure success; you must also devote time and effort to marketing it. Fortunately, it does not have to deplete your marketing budget, since there are several free app promotion techniques available. One of the most useful is optimising your software for app stores, as the bulk of customers look for apps on Google Play and the App Store.
Answer questions on platforms like Quora, create material related to your area, and share it on social media to demonstrate your knowledge. Receiving favourable client feedback and submitting your app for awards will improve your business image by increasing your trustworthiness.
Now that you know a lot of methods to promote your mobile app, let us help you in the process. Reach out to us to know the best strategies to market your mobile app.
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