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Business Strategies To Consider From The Top 10 OTT Platforms In World!

4409 Views | 1 min | Published On: September 14, 2021 Last Updated: October 1, 2021
top 10 ott platform in world

Covid19 has changed the business world drastically due to the ongoing global pandemic many businesses changed their way of operation. They went from offline to online businesses. The list of top 10 OTT Platforms in world is facing high competition because everyone is starting their own OTT Platforms nowadays.

When countries undergo partial or complete lockdown, the need to stay at home and the amount of time spent on mobile has accelerated the entertainment and gaming industry to break the monotony of closure. As a result, activities related to OTT applications, online games, and video conferencing have achieved impressive growth in the past few months.

There are numerous OTT streaming services available on the market. Some of these are common services, while others have broader offerings and are aimed at a large audience. Some specialize in OTT live streaming, while others only provide on-demand content. Most of them provide free content, premium content, or a combination of the two.

People have only the top 10 OTT platforms in world to keep themself busy, they will watch anything nowadays if it is new and unique. This industry has a good scope in the future. You need to struggle in the starting but later on, it will repay you like an investment. Later you can even collaborate with other video streaming apps to increase your reach and user base too.

What is the future of OTT apps? Was their growth short term or long term? What are their business strategies to attract their users? Read further to know all the answers to these questions.

What is OTT service?

An OTT application or Over-the-top application is an application that transmits video content to your smartphone, tablet, or smart TV via the Internet, rather than the traditional distribution method via cable or satellite.

These applications allow you to immediately stream videos that you love from your favorite devices. Even if it is a movie, a session of your favorite web series, or a learning class on how to rock climb, you can see it wherever you want to see it. 

According to Wikipedia, an Over-the-top Media Service (OTT) is a media service that is directly provided to viewers online. It is software used by broadcasters to host their online video content. OTT platforms come with tools to store, manage, and deliver content to viewers online. 

Read further to know the growth of the OTT industry over the year, also the top 10 OTT platforms in world that proved themselves to be the best.

Growing Need For OTT Platforms

The growth of the OTT industry is never going to stop, it is going to reach new milestones every year. According to a survey, the consumption of online video content increased by 46% during the crucial period. The OTT platforms were gaining traction on traditional television even before the Covid crisis. Unlike television transmissions, the OTT platforms allow users to consume content based on their preferences and times. Since the OTT platforms offer a wide range of content, it helps create an engaging and attractive experience for users. 

This pandemic gave a boom to this industry. Users are afraid to go out, they are shifting more towards online platforms rather than going out in theaters. This sudden change made investors look towards OTT platforms. The OTT platforms become more and more popular, addressing user needs becomes more and more important these days. Changes in user behavior due to restrictions imposed by COVID have helped raise the entertainment industry to new heights.

Read further to know the list of top 10 OTT platforms in world and their business strategies to sustain their position in the queue of top 10 OTT platforms.

Top 10 OTT Platforms In World

This industry is filled with so many open opportunities, that many OTT platforms businesses already come under the top 10 OTT platforms in world. Here we have listed down the top 10 OTT platforms in world that are adored by the peoples around the world:

top 10 ott platforms in world


Netflix is one of the top 10 OTT platforms in world to stream. It is a multi-billion dollar company. Netflix is an online video streaming service provider that provides access to millions of internet-connected devices with a variety of award-winning TV shows, movies, anime, documentaries, and other content.

You can watch as much as you want, whenever you want, without being interrupted by advertisements – all for one low monthly fee. Every week, new TV shows and movies are added, so there’s always something new to discover!

Also, check out our blog on Netflix to know more about it!


Hulu came into light when these companies News Corporation and NBC Universal, Providence Equity Partners, made a joint venture. Also later on Walt Disney Company added the recent episodes from respective television series from the networks.

It is the first OTT platform to use the subscription model. Currently, Hulu has a huge base of 48.5 million users.

3.Amazon Prime Video:

Amazon Prime Video, or simply Prime VIDEO, is an over-the-top video streaming platform offered by, it is offered as an autonomous service or as part of the privileged signature of Amazon. It provides access to some of the amazing content which includes the movies and television series produced by Amazon Studios itself or licensed in Amazon, like the original Amazon, with the service that values the content provided by other suppliers, content advice, live events, rental services, and videos. 

4.Disney+ Hotstar:

Disney+ is an over-the-top streaming service that provides access to The Walt Disney Company’s films and television shows. That includes all of Disney movies, Pixar movies, Marvel, Star, National Geographic, and all of the star wars programs.

Disney+ can be combined with other streaming services, such as Hulu.


ESPN+ is a sports-focused over-the-top (OTT) streaming service. This service is distinct from the others we’ve discussed in that it focuses on live video streaming.

It shows a live sports telecast. 

6.HBO Max:

HBO Max is an OTT video streaming service that primarily offers content from WarnerMedia, HBO’s parent company.

One intriguing aspect of HBO Max is that it provides free access to movies that are still playing in theatres.

7.YouTube TV:

You probably know YouTube as a free online broadcast platform, but did you know that YouTube also has a premium offer too? 

YouTube TV offers both unlimited streaming and paying signatures to access individual content pieces. YouTube TV offers access to live broadcasts of more than 85 television channels. 


Starz was originally a television network, but its content is now available on a dedicated OTT streaming service.

Users can access Starz using the credentials from their television provider’s account.

9.Sling TV:

Another OTT streaming service that began as a television network is Sling TV. It combines the traditional live television experience with a more modern internet-based on-demand streaming experience.

SlingTV is distinct in that it provides access to local stations.


Peacock is an up-and-coming OTT streaming service. Owned and managed by NBC Universal, which is a Comcast subsidiary. Peacock offers a wide range of movies and television shows, including NBC titles and Peacock originals.

Users can begin streaming for free on Peacock.

Read further to know about the different business strategies used by these top 10 OTT platforms in world to sustain their position by giving them tough competition.

Business Strategies Of Top 10 OTT Platforms In World

The race of becoming one of the top 10 OTT  platforms is getting harder and harder but with the right business strategies, nothing seems impossible. A strategic and targeted approach to the right business model will surely make your business grow.

Some of these strategies that are used by the top 10 OTT platforms in world to remain the undefeated kings of this industry are:

top 10 ott platforms in world, business strategies of ott platforms

Content Strategy:

In online marketing, content is as always the king. Content is the main driving force behind most online services, especially OTT video services. The content can be anything from articles to videos, from blogs to podcasts. Every multimedia asset that belongs to the company is its content.

Also, on the other side keep in mind that the content you provide must be original and unique. Create new videos or base touch with content owners and secure rights on the original content. This will lead to the platform. 

Audience Strategy:

Understanding customer behavior on your Video platform will help you better serve customers. You should know what kind of content is preferred by your audience. So, that you will produce such kind of content to grab your user’s attention.

Distribution Strategies:

There are many traditional and digital sales channels that can help promote OTT content. The Internet brought a lot of opportunities. Now you can analyze sales channels and their preferred media formats. For example, Facebook users prefer short videos, while YouTube viewers are used to relatively long videos. You can know the distribution channels and then strategically deliver your content.

Marketing Strategies:

Marketing is about promoting content in the right place at the right time and in the right way. Marketing strategy requires a lot of preplanning, but it can deliver very generous returns. Some videos are easy to promote while others are relatively more difficult. So, that is the reason to start planning a good marketing strategy for your OTT platform to make it on the list of the top 10 OTT platforms.

  • Email Marketing

Email is the most important tool in today’s world. An email is the quickest and easiest way to get someone’s attention. Email marketing is typically useful for providing offers and updates to customers so that they feel connected to the platform.

  • Advertising

Online advertising mediums like Facebook ads, YouTube ads, Google ads, and so on, require a unique ad format. Use them and Experiment with different combinations to see which one works best for your OTT platform.

  • Social Media

Social media is one of the best ways to grow your following organically and connect with customers on a more personal level. Social media is also a great way to build backlinks to your website, which will help your OTT platform’s overall SEO strength.

  • Launch Campaigns

Run online and offline campaigns with social media and OTT advertising strategies to reach a larger audience base than your traditional marketing. Offline marketing has an impact on brand building, whereas online presence has a huge impact on your brand. Run multiple campaigns across various platforms.

  • Custom Creatives

It is possible to transmit messages to individual audience bases in the form of OTT videos directly from your OTT platform using high-quality video content to drive better user interaction. Create a marketing strategy and materials that are tailored to a specific user base.

  • Tracking Analytics

Measuring the analytics and taking appropriate action is only half the battle. You must track the performance, impressions, targeted clicks, and other aspects of your OTT advertising. The majority of OTT platforms offer useful tools for tracking the performance of your OTT advertisement. Undertaking OTT platforms include a majority of tools that you might need to track down every key factor, such as sales, conversions, and even the ratio of your entire marketing budget.

Apart from all this, you can also contact app development companies that provide the complete marketing solution for your app.

Monetization Strategy

Validating streaming content on TV channels is of great importance. Provide customers with the ability to access the broadcast, live streaming, or video-on-demand content from their channels through internet services.

There are three revenue models for OTT platforms:

  • Subscription Model

This model allows viewers to access all content on the OTT platform for a monthly subscription. Users have full control over when they want to start or stop a subscription.

  • Transactional Model:

The transactional model uses the concept of pay overview, which means that consumers pay for exactly what they watch and nothing more. Each video has a relatively lower price, and payment must be made each time the consumer wants to watch the video.

  • Hybrid Model:

It’s a promising monetization factor for publishers and distributors because it provides subscribers with a mix of benefits in addition to access to OTT content. Providing hybrid models such as the ability to access content from any device, as well as offers and coupons for any specific content.

Final Words

The OTT industry is finally approaching maturity. Some exciting new OTT technologies are emerging to be in the top 10 OTT platforms, while others are being consolidated and smoothed out. There are many formats, which have the potential to shake things up even more. 

These are a few strategies that will help you in making your space in the top 10 OTT platforms in world if you use them at the right time and place. It takes time and patience to make and run successful strategies. So, be patient even if you won’t get any results, wait and analyze your weak points and then execute according to that, fix them and your ott platform will be in the top 10 OTT platforms in world in no time.

Video Streaming App Development is the best way to invest your money and grow your business. Due to Covid-19, people spend most of their time watching movies that will benefit your business to grow, and with the right strategies and planning, you will be in the top 10 OTT platforms in world with ease. 

Contact us if you want to develop your OTT platform with us to get the amazing features and functionality that will put your app in the spotlight, and with your planning techniques, you can earn higher revenues and grow your OTT Business to new heights.

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