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How Much Does Mobile App Development Cost in the UK?
Table of contents
In today's digital-first world, mobile apps have become essential tools for businesses looking to expand their reach and enhance customer engagement. Yet, one question consistently surfaces when entrepreneurs and business leaders contemplate app development: "How much does mobile app development cost in the United Kingdom?"
The truth is, mobile app development costs in the UK can vary significantly, ranging from a few thousand pounds for basic applications to hundreds of thousands for complex, enterprise-level solutions. This considerable variation often leaves businesses puzzled about budgeting and planning their mobile app projects.
Whether you're a startup founder with an innovative app idea or an established business looking to digitise your services, understanding the cost factors involved in mobile app development is crucial for making informed decisions.
When it comes to developing an application in the UK, you can expect to spend anywhere from £15,000 to £135,353 (that’s about $20,000 to $180,000). This really highlights how crucial it is to plan carefully and make smart investments in this key area of business growth.
In this comprehensive guide, we'll break down the various elements that influence app development costs in the UK market and help you navigate the financial aspects of bringing your app idea to life.
So, let’s get started!
What is the Average Cost of Developing an App UK?
Like we discussed above, the average cost of developing a mobile app in the UK can range from approximately £15,000 to £135,353. However, there are various factors such as app complexity, features, platform choice (iOS, Android, or both), design, and development team expertise that impact the overall app development cost in the UK.
Going ahead, let’s explore the features, complexity levels, and duration of mobile app development that impact the average cost of app development in the UK.
Note: If you are looking for custom mobile app development in London, UK, you must do some research. Go through the list of mobile app development companies in the UK to make an informed choice.
Also Read: Top 10 Software Companies in London: A 2025 Overview
What Factors Affect App Development Cost in the UK?
Developing a mobile app can be a major investment, and the mobile app development cost UK depends on several crucial elements. Understanding these factors will help you control the cost of creating an app UK and plan your budget better.
1. App Type
The type of app you're building plays a major role in determining the final app development cost UK. A basic informational app will cost significantly less than a feature-rich eCommerce or on-demand delivery app.
For example, an app that only displays content and basic user input will fall on the lower end of the pricing spectrum, while apps requiring payment gateways, real-time tracking, AI capabilities, or user-generated content will cost more. This is one of the first decisions that shape the average cost of developing an app UK.
2. UI/UX Strategy
Good design is about how users interact with your app. A simple UI may keep app development price UK low, but a well-thought-out, user-friendly experience with custom animations and transitions will cost more.
The more polished and interactive the design is, the more hours developers and designers will spend refining it, which directly impacts the mobile app development cost UK. And in a market where first impressions count, investing in UX can significantly increase user retention.
3. App Platform
Whether you choose to build your app for iOS, Android, or both will affect the cost of creating an app UK. Native apps, built separately for each platform, typically cost more due to the need for separate codebases.
On the other hand, cross-platform apps built using frameworks like Flutter or React Native can be more budget-friendly. However, some performance or user experience trade-offs may occur. Ultimately, your platform decision plays a big role in the average app development cost UK.
4. Team Size
The number of professionals working on your app—developers, designers, QA testers, project managers—has a direct effect on both speed and cost. A small team might be cost-efficient but slower, while a larger team speeds up the process but increases overall expenses.
Hiring a dedicated team from a top development firm in the UK will naturally increase your app developers UK price, but you’ll also benefit from better coordination, faster delivery, and expert execution.
5. GDPR Compliance
Since the UK follows strict data privacy laws, especially post-Brexit, every app that deals with personal data must be GDPR-compliant. Adding features like consent management, encryption, data deletion mechanisms, and privacy policy integration may raise the app development cost UK, especially for apps in sensitive industries like health, finance, or education.
But ignoring compliance can lead to legal trouble, making it a necessary investment for most businesses.
6. Developer Expertise and Location
The app developers UK price is higher than in regions like Asia or Eastern Europe, but the trade-off is clear: higher quality, local regulation compliance, cultural alignment, and easier communication. Experienced UK-based developers charge more, but their understanding of the local market and user behaviour makes them ideal for region-specific apps.
So, while outsourcing can reduce the mobile app development cost UK, choosing local experts ensures fewer miscommunications and faster iterations.
7. Testing and Quality Assurance
Testing is a major component of the app development process. Manual testing for basic apps is relatively cheap, but automated testing, performance testing, and penetration testing for security will add to the cost of creating an app UK.
Remember, high-quality QA ensures that your app is stable, secure, and scalable, especially during traffic spikes or updates. This upfront investment saves a lot of money (and reputation) in the long run.
7. Technological Innovation
The more cutting-edge your app is, the more it will cost to develop. Features like artificial intelligence, machine learning, augmented reality, blockchain, and real-time collaboration tools are highly desirable but expensive to implement.
Adding such innovations will raise the average app development cost UK, but they also help your app stand out in a crowded market. Businesses that invest in tech-forward solutions often see a stronger ROI because they solve problems in smarter ways.
8. Complexity of Features
Finally, feature complexity is perhaps the biggest cost driver. A simple login system might take a few hours to build, but if you’re integrating biometric authentication, chat systems, in-app purchases, or real-time video streaming, the hours—and therefore the cost—quickly add up.
The deeper and more dynamic your feature set, the higher the app development price UK will climb. Planning your MVP (Minimum Viable Product) around core features can help you launch faster and more affordably.
9. Third-Party Integrations
Most modern apps require third-party services—think payment gateways (Stripe, PayPal), maps (Google Maps), analytics tools (Mixpanel, Firebase), or even CRMs and ERPs.
Each integration adds to the mobile app development cost UK because developers need time to configure, test, and ensure secure data flow between platforms. The more third-party APIs your app depends on, the more you'll need to budget for setup and maintenance, raising the average app development cost UK.
10. Post-Launch Support and Updates
Many people forget that development doesn’t end at launch. Regular updates, bug fixes, security patches, and feature enhancements are all part of post-launch care.
Choosing an experienced mobile app development partner that offers post-launch support can increase the app developers UK price, but it also ensures your app remains functional and relevant. Ongoing maintenance contracts or pay-as-you-go models are common, and while they add to the app development cost UK, they’re critical for long-term app success.
In the next section, let’s see some hidden costs that occur when developing a mobile app in the United Kingdom.
Hidden Costs of App Development in the UK You Should Know About
Developing an app in London can seem straightforward on the surface, but beyond the initial design and coding, several hidden costs can significantly impact your budget and timeline. It's crucial to be aware of these potential expenses to plan effectively and avoid unwelcome surprises.
Technical Complexity
When an app demands complex backend architecture, real-time features, or AI/ML integration, the initial cost seems to rise. These advanced functionalities increase both development time and mobile app development cost in London, UK. The more complex the app, the higher the app development price UK, especially if you require a highly customised solution beyond standard templates.
App Hosting Cost
After mobile app development UK, your app needs a reliable hosting environment. Whether it's cloud-based (like AWS, Azure) or on-premise, hosting isn't always factored into the average app development cost UK. Here, costs vary depending on server bandwidth, data storage needs, and security requirements. Monthly hosting fees may seem small at first, but over time, they add a significant amount to the overall cost of creating an app UK.
Iterative Development and Updates
Developing a high-quality app isn’t a one-time task. It requires continuous iteration based on user feedback and evolving technologies. Frequent updates ensure a seamless user experience, but they also add to your long-term mobile app development cost UK. Most clients underestimate the budget needed for version control, performance tuning, and ongoing enhancements.
App Store Submission and Maintenance
Submitting your app to platforms like Google Play and the Apple App Store involves fees, guidelines, and ongoing maintenance to comply with changing policies. Many overlook these operational expenses when estimating the app developers UK price. From design standard updates to responding to store rejections, these behind-the-scenes tasks quietly inflate your overall app development cost UK.
Legal and Regulatory Compliance
Building an app in the UK means adhering to GDPR and other privacy laws. Whether it’s integrating cookie consent tools, encryption protocols, or user data policies, legal compliance isn't free. Working with developers familiar with UK standards can increase the cost of creating an app UK, but it protects you from potential legal penalties and ensures user trust.
App Marketing
You could build the most feature-rich app, but without marketing, it may never reach your target audience. Budgeting for ASO (App Store Optimisation), paid ads, influencer outreach, and launch campaigns is essential. These marketing efforts are rarely included in the average cost of developing an app UK, but they’re crucial to gaining traction post-launch.
Recent Trends Influencing App Development Costs in the UK
From emerging technologies to changing user expectations, several recent trends are driving both innovation and the app development cost in the UK. Here's how:
1. The Emergence of New Technologies
Modern mobile apps are no longer built on traditional software models alone. Here’s how emerging technologies are influencing development budgets:
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AI and Machine Learning (ML)
Integrating AI and ML into an app introduces intelligent automation, personalisation, and predictive analytics. However, doing this effectively requires skilled professionals and quality data sets, which can significantly increase the mobile app development cost UK. The investment pays off in the long run through optimised operations and smarter user experiences.
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Augmented Reality (AR) and Virtual Reality (VR)
AR and VR deliver immersive, first-person experiences that users love, but developing them requires specialised skills, hardware, and testing environments. This makes AR/VR one of the costliest technologies in terms of app development price UK, especially in gaming, e-commerce, and education apps.
-
Blockchain
While blockchain can enhance data security and transparency, its implementation demands expert developers and in-depth testing. This naturally elevates the app development cost UK, though it offers long-term savings in areas like fraud prevention and process automation.
-
Internet of Things (IoT)
IoT-enabled apps must connect seamlessly with multiple devices and networks. These detailed integrations add to the technical workload, increasing the cost of creating an app UK, particularly in sectors like smart home tech, healthcare, and logistics.
2. Evolution of Development Methodologies
How apps are developed has also shifted, impacting timelines, team requirements, and overall costs.
-
Low-Code/No-Code Platforms
These platforms offer a budget-friendly route for simple apps. They reduce development time and require fewer resources, which can lower the average app development cost UK. However, complex applications often outgrow the capabilities of these platforms and require custom code, bringing costs back up.
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Agile and Hybrid Development Approaches
Agile remains the go-to development methodology thanks to its flexibility and iterative process. Yet, for larger or more structured projects, developers are now blending Agile with traditional Waterfall methods. This hybrid approach ensures better planning and delivery, but can also stretch development phases, impacting the final app developers UK price.
Cost Calculation Formula:
A simplified formula for estimating app development costs:
Total Cost = Number of Development Hours * Hourly Rate + Design Cost + QA Cost + Project Management Cost + Infrastructure Cost
"It's also important to factor in a contingency buffer to account for any unexpected events, which typically ranges from 10% to 20% of the total time."
Cost Optimisation Strategies to Build an App in the UK
Building a successful app doesn’t have to break the bank. There are smart strategies you can adopt to reduce your mobile app development cost in the UK without compromising on quality. Here’s how:
1. Outsourcing Development
One of the most effective ways to reduce the app development price in the UK is by outsourcing. Collaborating with experienced offshore or nearshore development teams can significantly cut down labour and operational costs.
- Outsourcing gives you access to global talent at a lower rate than hiring a full in-house team.
- It speeds up development time by leveraging established workflows and larger resource pools.
You can choose flexible engagement models like time-based or fixed pricing.
Smart Tip: Consider a hybrid model—UK-based strategy and offshore execution—for optimal results.
2. Using Open-source Technologies
Integrating open-source frameworks and libraries helps you avoid building everything from scratch, which in turn reduces development time and cost.
- Open-source tools for backend (like Node.js, Django) and frontend (React Native, Flutter) can help speed up development.
- These tools are well-supported and scalable, making them perfect for MVPs or even full-scale apps.
You also avoid hefty licensing fees often associated with proprietary tech stacks.
Bonus: Open-source options also make it easier to maintain and update your app affordably in the long run.
3. Taking the MVP Approach
Building a Minimum Viable Product (MVP) first is an excellent way to launch faster and cheaper while validating your idea in the market.
- An MVP includes only core features, helping you test real-world viability before scaling.
- It lowers your average app development cost in the UK by reducing upfront investment.
- Based on user feedback, you can refine and expand gradually without overcommitting resources early.
Pro Tip: Prioritise high-impact features that solve a specific user problem.
4. Adopting Cloud-Based Infrastructure
Cloud platforms like AWS, Google Cloud, and Azure allow you to scale efficiently without investing in physical infrastructure.
- They offer pay-as-you-go pricing, which helps manage and reduce long-term operational costs.
- Cloud solutions support quick deployment, high availability, and global access.
Ideal for startups and enterprises looking to optimise hosting and data management costs.
Key Benefits: Cloud platforms simplify maintenance and enhance performance, both crucial for modern apps.
When done right, these strategies can bring down your cost of creating an app in the UK by as much as 30-50%, depending on project size and complexity.
Industries that Impact the Cost of Mobile App Development in the UK
1. Healthcare
Healthcare apps often require integration with electronic health records, patient monitoring, telemedicine, appointment scheduling, and secure data storage due to sensitive medical information. Developing such apps also means complying with strict regulations like HIPAA (if US-based) or GDPR (in the UK), which increases development complexity and cost. These apps also need to function seamlessly across various devices and wearables for health tracking.
2. Finance / Fintech
Apps in the finance industry need to be exceptionally secure, given they deal with transactions, banking data, and personal financial information. Features like biometric login, two-factor authentication, real-time notifications, budgeting tools, and investment analytics are common. Compliance with financial regulations and encryption standards further adds to the development effort and cost.
3. eCommerce
eCommerce apps require a robust backend to manage product listings, categories, payment gateways, user profiles, order tracking, and returns. In addition to UI/UX design, the integration of third-party logistics, real-time inventory management, and customer support features increases development time. Adding AI-powered product recommendations or AR-based virtual try-ons can also raise the cost.
4. Education / EdTech
EdTech applications are built for interactive learning and often include features like video streaming, live classes, quizzes, certifications, and gamification elements. The backend must support large volumes of content and handle concurrent users. These apps also need intuitive navigation and offline access to learning materials, which require careful development planning.
5. Real Estate
Real estate apps need accurate property listings with image galleries, price filtering, map integration, and virtual property tours. Some apps also include mortgage calculators, agent chat features, and saved property searches. While not as data-sensitive as healthcare or finance, the volume of data and high-quality visuals push the development complexity upward.
6. Logistics & Transportation
These apps are built for tracking shipments, managing fleets, and optimising delivery routes. Real-time GPS tracking, driver management portals, and analytics dashboards are essential. Because they’re deeply tied to operational efficiency, they require real-time syncing, performance optimisation, and complex back-end systems, which can make development more expensive
7. Entertainment & Media
Entertainment apps, especially those offering audio or video streaming, require high-performance media servers, personalised content feeds, and scalable infrastructure to support large user bases. Features like downloads for offline access, live chat during streaming, and social sharing also add layers to the development process.
8. Travel & Hospitality
These apps cover hotel booking, flight reservations, itinerary planning, and reviews. Integrations with maps, currency converters, and local guides are common. Seasonal demand and user experience play a big role, meaning the apps must be scalable, user-friendly, and support real-time booking engines — all of which impact cost.
9. Food Delivery
Food delivery apps must integrate with both customer and restaurant panels, real-time GPS tracking for deliveries, dynamic pricing, and order management systems. The need for high uptime, quick updates, and seamless user experiences (especially during peak times) means extra investment in development and server infrastructure.
10. Social Networking
Social networking apps often have complex backend structures to manage user-generated content, real-time messaging, media uploads, notifications, and news feeds. These apps must be designed to scale, provide a highly responsive UI, and include features like group chats, stories, reactions, and privacy controls, all of which drive development effort and cost more.
Process of Building a Robust Mobile App in the UK
Creating a successful mobile app is a strategic process, and understanding the mobile app development UK process is key. Here's how to build an app that’s ready to compete in the UK market.
Step 1. Defining App Objectives and Strategising
Before jumping into development, it's crucial to define mobile app goals UK that align with your business vision. This includes understanding your audience, setting clear KPIs, and mapping out how the app will provide value.
If you're planning to build an app for business UK, having a well-defined strategy ensures you don’t waste time or budget. It also helps in choosing the right tech stack, platforms, and monetisation methods specific to the UK market.
Step 2. UI/UX Design
When it comes to UI/UX design for mobile apps UK, simplicity and clarity are vital. UK users expect a smooth and intuitive experience, so investing in thoughtful wireframes and prototypes is a must.
Designing the app user experience UK means understanding cultural preferences, accessibility standards, and device usage patterns. A well-crafted interface doesn’t just look good — it retains users.
Step 3. App Development
Now it’s time to build the app. Whether you need iOS, Android, or cross-platform support, working with experienced mobile app developers UK is essential. This phase involves frontend and backend development, API integrations, and secure data architecture.
Choosing a reliable app development company UK ensures your project is delivered on time and aligned with UK compliance standards like GDPR.
Step 4. Quality Assurance and Testing
Testing is often underrated but incredibly important. A professional mobile app testing UK team will run your app through performance, functionality, and compatibility checks across various devices.
This stage ensures you deliver bug-free mobile apps UK that meet user expectations and function without glitches in real-world scenarios. It also helps in maintaining high app store ratings.
Step 5. App Deployment
Once the app passes QA, it’s ready to launch. The mobile app deployment services UK process includes uploading your app to the Apple App Store and Google Play, ensuring it meets all submission guidelines.
Many UK businesses also opt for a soft launch to a smaller audience before going live nationwide. This gives a chance to collect early feedback and make refinements.
Step 6. Post-Launch Maintenance and Support
After deployment, the journey continues. With reliable post-launch app support UK, you can ensure that your app stays updated, secure, and optimised. This includes fixing bugs, adding new features, and improving performance based on real-time analytics.
Partnering with a provider that offers app maintenance services UK helps protect your investment and boost long-term ROI, especially as user needs evolve.
How to Choose a Reliable App Development Company in the UK?
A good mobile app development company in the UK will provide you with a transparent app development process. This helps you make informed decisions without overspending your mobile app development budget. Here are the steps:
Consider Portfolio and Expertise
Start by reviewing the company’s portfolio. A reliable app development company UK should have a strong track record of successful mobile app projects across different industries like healthcare, fintech, retail, or logistics.
Look for diversity in their past work — have they built both iOS and Android apps? Do they have experience with the kind of features your app will need, such as real-time tracking or payment integrations?
The right mobile app developers UK will also showcase innovation in their previous work, helping you gauge if they can bring your idea to life.
Assess Quality Assurance Processes
A good mobile app isn’t just well-designed — it’s thoroughly tested. Ask potential partners about their quality assurance and testing services UK. Do they run device-specific testing? How do they ensure your app works across various operating systems and screen sizes?
A strong QA process shows that the company values user experience and wants to help you avoid post-launch issues that can hurt your brand.
Obtain Client References
Client reviews and testimonials are powerful indicators of a company’s reliability. Ask for direct references or explore platforms like Clutch or Trustpilot to read verified feedback about their mobile app development UK services.
Positive client experiences reflect the company’s professionalism, transparency, and ability to deliver projects on time — all crucial for a smooth development journey.
Evaluate Pricing Structure
Transparency in pricing is key. A reputable app development company in the UK will provide a clear and detailed quote based on your project scope. Be cautious of agencies that offer vague or unusually low estimates — they may lead to hidden costs later.
Discuss whether the pricing is fixed or hourly, and understand what’s included: design, development, QA, post-launch support, etc. Comparing quotes will help you find a balance between the app developers UK price and quality.
Making Money From a Mobile App: Monetisation Strategies
Given below are some of the methods by which you can get a return on your mobile app development cost:
In-App Purchases
When developing a mobile app, choosing the right monetisation strategy is crucial to ensure long-term revenue growth. Below are some popular methods used by developers worldwide, including in the UK, to effectively generate income from their apps:
How it works:
- Users can download the app at no cost, but they're encouraged to purchase premium content such as special features, advanced levels, or customisation options.
Example:
Popular games like Candy Crush and Fortnite use in-app purchases to sell in-game currency, characters, or extra lives.
1. Subscriptions
Subscription-based apps offer users ongoing access to premium content or services in exchange for a regular fee, typically charged on a monthly or yearly basis. Subscription models are widely used in apps like streaming services, news platforms, fitness apps, and productivity tools.
How it works:
- Users pay a recurring fee to access the content or features they value most.
Example:
Apps like Netflix, Spotify, and Headspace use subscription models to provide ongoing content and services.
2. Paid Downloads
This is a straightforward monetisation strategy where users must pay to download your app. Although less popular in recent years due to the rise of free apps with in-app purchases or ads, this model can still be effective for certain types of apps, particularly for highly specialised tools or premium services.
How it works:
- Users pay an upfront cost to download the app.
Example:
Apps like Trello (before it transitioned to a freemium model) and Minecraft have used this model.
3. Freemium Model
The freemium model provides the basic app for free but charges users for access to premium features. This is a widely used model for many types of apps, including fitness, gaming, education, and social networking apps. It strikes a balance by offering users a taste of the app's value while also creating a pathway for monetisation through upgrades.
How it works:
- Users can download and use the app for free, but must pay for premium features such as advanced tools, no ads, or exclusive content.
Example:
LinkedIn, Dropbox, and Evernote use this model to attract users with a free version and then convert them into paying customers for additional features.
These money-making app models will help you generate good revenue and keep your application working in the long run. You can leverage mobile app development services in the UK to make sound decisions.
How Apptunix Can Help You In Building An App in UK
Being a top mobile app development company in the UK, we bring a blend of innovation, expertise, and market understanding to help you build a high-performance mobile app, right here in the UK.
If you’re concerned about the mobile app development cost UK or seeking a top-tier team of app developers at a fair price, we’ve got you covered from start to finish.
From native iOS and Android apps to cross-platform solutions, our developers use modern frameworks and agile methodology to build scalable, future-proof apps. We deliver exceptional performance with minimal bugs and fast turnaround.
Based in the UK, our team understands the legal, cultural, and market dynamics that impact app development cost UK. We build solutions that meet GDPR compliance, cater to UK user behaviour, and are optimised for local success.
Your Vision, Our Innovation – Let's Build It Together
At Apptunix, we turn bold ideas into powerful apps – without breaking your budget.
From concept to launch, we offer a transparent and tailored approach to mobile app development cost UK, so you always know where your investment is going.
Let's shape the future together. Contact us today.
Take the first step toward building an app that stands out – and scales up.
Your app deserves the best. Let's make it happen.
Frequently Asked Questions(FAQs)
Q 1.How much does it cost to develop a mobile app in the UK?
The average cost of developing an app in the UK ranges between £15,000 to £135,353 (that’s about $20,000 to $180,000), depending on the complexity, features, and platform. For high-end apps with advanced tech like AI or AR/VR, the price can go even higher.
Q 2.How long does it take to build an app in the UK?
The average app development timeline in the UK is typically between 3 to 6 months. However, simple apps may take less, while complex, feature-rich applications may require more time, especially when scalability is a factor.
Q 3. What are the main features of a mobile app?
Core mobile app features often include:
- User authentication
- Push notifications
- In-app purchases
- Real-time messaging
- Admin dashboard
- GPS/location tracking
- Payment gateway integration
These features directly influence both the mobile app development cost UK and the app’s performance.
Q 4.How does UK regulation affect app development?
GDPR compliance is crucial in the UK and impacts how user data is collected, stored, and processed. Failing to comply can lead to hefty penalties. So, it’s essential to include legal and data privacy features during development.
Q 5.What are the advantages of developing a mobile app in the UK?
Here are some of the advantages of hiring software developers UK:
- Access to top-tier app developers UK
- Strict data protection laws
- A mature tech ecosystem
- Strong government support for digital innovation
- Competitive yet skilled software development market
Q 6.What are the Hidden Costs of App Development in the UK?
Hidden costs may include:
- App store submission and maintenance
- Hosting and server charges
- Iterative updates
- Legal compliance (like GDPR)
- App marketing and promotion
These are often overlooked but significantly impact the cost of creating an app UK.
Q 7.How Does the Cost of App Development Vary Across Different UK Cities?
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Introducing Sameer, a seasoned writer with 6 years of experience in the field of technical content creation. Sameer’s in-depth technical knowledge encompasses a wide range of subjects, from software development and IT solutions to hardware technologies. His expertise extends to content writing within the realm of Amazon seller brands, where he excels in creating detailed and optimized technical content for various platforms. Sameer is a talented professional currently contributing his expertise at Apptunix, where he excels in crafting exceptional B2B content. With a strong foundation in content writing, Sameer’s skills are finely honed to cater to the needs of businesses in the tech industry.
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