Yesterday, Facebook, Instagram & Whatsapp experienced an outage for nearly 6 hours. The services of these apps were down and this was experienced by the majority of its users. These applications are owned by Facebook, which is known to have the best technology stack that makes it stand out and still in the market.
The breakdown of these applications left the social media market paralysed. Many business owners who were planning to get a social media app and go for chat app development for their businesses were stunned. Whereas many thought of this as an opportunity to conquer the social media market with their business idea.
Also, read – How Can You Build A Chatbot For Your Business?
The main point to consider here is – which business owner are you? Don’t worry! We are here to take your business on the right path to success. Apptunix offers excellent social media and chat app development services for all business industries. Read further to know more!
On 4th October 2021, Whatsapp, Facebook and Instagram stopped working for approximately 6 hours. All these platforms showed an error which was that it kept on refreshing. To be more precise – messages could not be sent or received on Whatsapp, Instagram feed was not refreshing and Facebook was taking forever to load.
Users were extremely frustrated and turned to Twitter, Snapchat and even iMessages to take out their aggression. A spokesperson from Facebook emailed India Today regarding the outage situation of the social media platforms. The statement said – “We’re aware that some people are having trouble accessing our apps and products. We’re working to get things back to normal as quickly as possible, and we apologize for any inconvenience.”
The owner of the popular Twitter account MalwareTech, Marcus Hutchins who has ruled out various cyber attacks on a global level also tweeted about this breakdown. The tweet said, “Facebook, Whatsapp, Instagram are all down due to a BGP configuration error, which means it’s only a matter of time before someone tweets a pew-pew map screenshot and claims it’s a global cyber attack.”
Instagram, Facebook and Whatsapp also acknowledged this outage by getting on Twitter.
Downdetector has detected that Whatsapp experienced 9000 crashes, Instagram reported 8000 issues and 4000 users reported Facebook issues.
Earlier in July this year, famous online platforms like Paytm and Zomato experienced a temporary disturbance due to an issue with global internet infrastructure organization Akamai Technologies.
These kinds of disruptions are uninformed and sudden. People get drastically affected by these outbreaks. Certain businesses are extremely influenced by the outage of these platforms. Don’t you think it is better to have an application that does not make your business dependent on these apps for communication? Well, that’s when we come in!
The recent event has proven that relying on these social media platforms can be less productive sometimes. After all, we alone, are responsible for our growth. This is the best time to think of chat app development for better communication within the organization. The major advantage of having a chat app for your business is that you will not be relying on other social media platforms and your work will go smoothly, without worrying about any outage.
Apptunix will help you in planning out an excellent method for integrating current services into your network to provide your consumers with a better user experience. Users do not have to choose between many services because they are already linked. When we talk about third-party services, we mean:
Some of the early types of social media were communities, forums, and Q&A services. Quora, Reddit, and Digg are examples of modern examples of this type. The requirement for information exchange lies at the heart of the mechanics of user engagement.
These social media platforms are a massive data repository that allows consumers to acquire all of the information they need to make purchase decisions. Yelp and Urbanspoon, for example, are built on geolocation and the ability to post comments and suggestions on local companies.
This form of social media allows users to communicate video and photo material. Flickr, Instagram, TikTok, YouTube, Vimeo, Vine, and Snapchat are among them. The scaling of content is a distinguishing feature. Some, for example, allow users to upload short films, while others allow them to create their video channel.
People utilise networks to communicate with one another. There are three types of social networking sites: personal networking (Facebook), professional networking (LinkedIn), and dating services (Tinder).
This sort of social media service is similar to blogging and microblogging platforms in which users produce and share text and media material. These include well-known platforms such as Twitter, Medium, and Tumblr.
StumbleUpon, Pinterest, and Flipboard are platforms where the user gathers information in a personal library that other members of the community may follow. Typically, these social media platforms research users’ interests to provide more relevant material.
The most appealing feature of social networks is the ability to connect with individuals who have similar interests. Last.FM, for example, is a network for music fans, but Goodreads is a network for book enthusiasts.
It is also worth considering connecting your service into all current networks so that user publications in your social media app may be cross-posted to other social networks. It will add the friends of a user to your social network.
It is true when people say “everything happens for a reason”. The outage of the social media platforms Facebook, Instagram and Whatsapp has made many businesses realise that these platforms can not always be trusted for communication and entertainment purposes. Calamities never occur with notice.
It is better to understand the importance of chat app development sooner than later. Before any other chatting or communicational app breaks down, get an excellent app developed with our experienced professionals. Get in touch today!
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