How to Boost Ecommerce Sales in 2025: Top 12 Ecommerce Web Development Strategies

What are the main factors that impact ecommerce sales?

Many ecommerce platforms like Shopify and WooCommerce make it possible to launch an online store in just a few hours but that’s not even the hard part. The real challenge is figuring out how to boost ecommerce sales. 

Well, to answer that question we first need to know the key factors that influence the success of your ecommerce web development: 

If you're unsure where to begin, here are 12 expert tips to boost sales and encourage repeat business.

Also Read: How is Digital Transformation in Ecommerce Changing Business?

How to boost your e-commerce sales?

1. Create a loyalty program
2. Leverage SEO plugins
3. Test with AI product recommendations
4. Incorporate a live chat
5. Consult an eCommerce App Development Company 
6. Collaborate with Influencers
7. Build an Email List
8. Improve Website’s user experience
9. Enable a simple checkout process
10. Incorporate conversion elements into product category pages
11. Reduce Cart Abandonment with Smart Strategies
12. A/B Test Your Content and Campaign 

1. Create a loyalty program

A loyalty program is a smart marketing strategy that encourages repeat customers by offering rewards for their continued support. These programs often allow customers to earn points for every purchase, which can later be redeemed for discounts, exclusive perks, or free products.

Loyalty programs not only boost customer retention but also increase spending—studies show that repeat customers spend up to 67% more than new ones. Plus, it’s far more cost-effective to retain existing customers than to acquire new ones.

A great example is Sephora’s Beauty Insider program. Customers earn points for every dollar spent, which they can redeem for beauty products, special discounts, or early access to new launches. This keeps customers engaged, encourages repeat purchases, and fosters brand loyalty over time.

Historically, loyalty programs had redemption rates of around 50%. However, today's shoppers are more engaged, with 73% actively looking to redeem rewards. Additionally, 66% of consumers say that the ability to earn and use rewards directly influences their spending behavior.

-500+ Shopify stores LoyaltyLion

2. Leverage SEO plugins

If you optimize your ecommerce web development for search engines then it can significantly boost organic traffic, especially if you secure a spot on Google’s first page for key search terms. 

And let’s be honest—who doesn’t love free traffic?

If SEO feels overwhelming, you’re not alone. But here’s the good news: SEO for eCommerce doesn’t have to be time-consuming. There are plenty of plugins—both free and paid—that simplify the process and offer great ROI when used effectively.

Think of it this way: every organic visitor to your store is one less click you have to pay for in ads. Over time, that adds up to substantial savings while keeping your brand visible to potential customers.

3. Test with AI product recommendations

A great example of eCommerce product recommendations is Amazon’s “Customers Who Bought This Also Bought” and “Frequently Bought Together” sections.

Let’s say a customer adds a DSLR camera to their cart. Amazon might recommend:

• A compatible camera bag
• A memory card
• A tripod

Well, modern problems require modern solutions. You can leverage an AI product recommendation engine to capture the right customer for your ecommerce web development in Dubai.  

In 2025, AI-driven suggestions have taken over the ecommerce web development market that improves the shopping experience and also increases average order value (AOV). AI product recommendations use artificial intelligence to analyze customer behavior, preferences, and shopping habits. 

To implement AI-based recommendations, partner with an experienced eCommerce app development company that specializes in AI integration.

They can help you:

• Personalize recommendations
• Boost cross-selling & upselling
• Develop PWAs 
• Improve conversion rates

4. Incorporate a live chat

A live chat option is one of the best ways to boost your ecommerce sales. Though, it may sound difficult to implement, but that is much simpler than you think.

Sometimes, visitors are ready to buy but have a pressing question that needs an answer first. If reaching you is difficult, they’re more likely to leave instead. In fact, studies have shown that 77% of customers won’t buy from a website if live chat isn’t available.

These days, many e-commerce businesses, like Amazon, use AI-powered chatbots. These bots have evolved beyond basic Q&A interactions into intelligent AI agents capable of handling complex workflows.

You can work with our eCommerce app development company to integrate an AI chatbot. Our developers possess hands-on experience working with NLP and LLM. 

5. Consult an eCommerce App Development Company for Growth Strategies

The strategies that many ecommerce web development platforms follow can be highly effective for boosting e-commerce sales. However, if they don’t deliver the expected results, seeking expert guidance might be the key. A professional can provide valuable insights and tailored recommendations to help you secure more orders.

For example, they might suggest you to:

• Cross-Platform App Development
• AI-Powered Personalization
• Progressive Web Apps (PWA) 
• Voice Search & Voice Commerce Integration
• Blockchain for Secure Payments & Fraud Prevention
• Augmented Reality (AR) for Interactive Shopping

An experienced e-commerce development agency will help you leverage the new technologies to boost your sales. 

6. Collaborate with Influencers

With the influencer marketing industry projected to hit $24 billion by the end of 2024, it’s clear that brands are betting big on social media creators. More than 50% of eCommerce brands allocate at least 20% of their marketing budget to influencer collaborations.

Why? Because 69% of consumers trust recommendations from their favorite influencers. 

Ecommerce influencers are often grouped based on their follower count on a single social media platform:

• Nano-influencers: 1,000 to 9,999
• Micro-influencers: 10,000 to 99,999
• Mid-tier influencers: 100,000 to 499,999 
• Macro-influencers: 500,000 to 1 million
• Mega or celebrity influencers: More than 1 million

There are several influencer marketing channels that can help you get the most out of your campaign including Facebook, Instagram, and YouTube. Here are some benefits of using influencing marketing to boost ecommerce sales: 

• Increase Brand Awareness  
• Cost-effective & Saves Time  
• Build credibility and trust  
• Boost SEO & ROI  
• Unlimited Sharing Potential  
• Enrich Content Strategy  
• Drive Purchases Decisions  
• Increase sales 

7. Build an Email List

Email marketing is one of the most powerful tools for boosting eCommerce sales. For instance, if you have an ROI of 5,400%, it means for every $1 spent, you can generate $54 in return. Unlike social media, where algorithms dictate visibility, emails land directly in your customers’ inboxes.

Building a tribe of loyal customers is essential for long-term business success. It allows you to:

• Retarget interested customers – Engage with people who have already shown interest in your products, increasing the chances of repeat purchases.
• Reduce ad spend – Gain permission to send promotions directly, without relying on paid social media ads.
• Foster a community – Create a space where customers feel connected to your brand, encouraging trust and long-term loyalty.

Top email list-building strategies for 2025: 

• Optimize signup forms in high-traffic areas
• Use exit-intent popups
• Utilize social media ads
• Promote gated/premium content
• Run engaging contests and giveaways
• Add opt-ins at checkout

Also Read: Top Strategies for Developing Ecommerce Websites In UAE

8. Improve the Website’s user experience 

A well-designed ecommerce web development isn't just about aesthetics—it directly impacts your sales. According to Adobe, 38% of online shoppers will leave a website if they find the design unattractive. Poor design can create a negative first impression, reduce trust, and drive potential customers away.

Take a look to keep visitors engaged: 

• Design and branding

Maintain a clean, visually appealing layout with consistent colors, fonts, and imagery that reflect your brand identity.

• Product pages

Use high-quality images, compelling descriptions, and clear calls to action to make purchasing decisions easier.

• Easy Navigation 

Simplify menus, add clear categories, and include a search bar for effortless browsing.

• Mobile display

Ensure your site is fully responsive, loads quickly, and provides a seamless shopping experience across all devices.

Work with an experienced ecommerce website development dubai company as they have UI/UX designers that understand user needs. 

Also Read: UI/UX Design Mistakes to Avoid for Scalable App Development (2025)

9. Enable a simple checkout process

The e-commerce checkout process is a critical point that can determine whether a sale is completed. Customers look for a smooth, secure, and straightforward experience. Any surprises—such as high shipping costs or hidden fees—can lead to cart abandonment. In fact, 48% of shoppers leave their carts at checkout because of unexpected charges.

To minimize drop-offs, it's important to maintain clear pricing, provide various payment options, and simplify the checkout process. A seamless and trustworthy experience can greatly enhance conversions and improve customer satisfaction.

What are the steps to a good ecommerce checkout flow? 

• Proceed to checkout.
• Optional login/sign-in or guest checkout.
• Enter customer information. 
• Select a shipping method. 
• Order overview. 
• Select a payment method and confirm an order. 
• Order confirmation or thank you page. 

These stages might differ a bit based on the specific ecommerce store, but they typically include the key steps of a checkout process.

10. Incorporate conversion elements into product category pages

Creating a product page that converts well is essential for the success of your Shopify store. You’ve worked hard to refine your product—now it’s important to showcase it in a way that not only looks appealing but also boosts sales.

Ecommerce businesses can boost customer interest in exploring their products by incorporating small labels that feature promotions and social proof, such as:

• "Bestseller" 
• "Limited Stock"
• "Trending Now".
• "20% Off Today"
• "Rated 4.8/5 by 500+ Customers"
• "Frequently Bought Together" 
• "Fast Shipping"

11. Reduce Cart Abandonment with Smart Strategies

Cart abandonment is frustratingly common. Research from the Baymard Institute indicates that 69.82% of online shopping carts are abandoned. This means that for every 10 customers who add an item to their cart, seven leave without completing the purchase.

However, not all abandoned carts are recoverable, so it’s important to analyze your conversion funnel and separate casual browsers from high-intent buyers who face obstacles during checkout.

12. Conduct an A/B Test of Your Content and Campaigns

If you have built your ecommerce app successfully, you probably know about A/B testing. Even the most effective ecommerce marketing campaigns usually start with small wins, and A/B testing is a key method for improving those results.

Here are some common A/B testing ideas you can implement on your homepage, product pages, and website popups:

Remember, A/B tests are helpful but statistical confidence alone doesn’t mean your results matter in the real world. Always check both statistical and practical significance to see if they truly improve user experience and sales before making decisions.

Apptunix Excel in Ecommerce Web Development to Boost Sale

As a leading eCommerce web development company in Dubai, we use the latest technologies like AR, VR, AI, and blockchain to help you hit your sales targets faster. 

Our app developers equip you with cutting-edge tools to promote and sell your products across Facebook, Instagram, TikTok, Google, and YouTube—all from one place. With seamless multi-channel integration, you can increase sales, track performance, and manage everything effortlessly.

To boost eCommerce sales, every part of your business needs to work seamlessly together—and that includes logistics too. By integrating AI into logistics, you can ensure faster deliveries, lower costs, and better customer satisfaction, all of which directly impact your revenue.

Reach out to us today and take your business to the next level!