How Much Does It Cost to Build Mobile Sports Betting Apps Like Bet365?

With the U.S. government repealing laws on sports betting, making it legal, the online sports betting apps market is booming. The market is on track to achieve remarkable growth,  projected to reach USD 187.39 billion by 2030, growing at a CAGR of 11%.

After this legalization, several budding entrepreneurs are planning to take steps towards sports betting app development ,keeping in mind the revenue-generating potential of these apps and the industry gaining momentum.

However, the entire process of launching a sports betting app is not just time-consuming but challenging as well. Therefore, before you take a step forward in the sports betting industry, which is flourishing by all means and bounds, you must take into consideration different factors that can affect your success.

In this article, we will discuss a number of such things related to sports betting apps to eventually find out the answer to how much it costs to build a sports betting app like Bet365. So, let’s get started.

Sports Betting App Development: A Sneak-Peak Into the Industry

1. The Online Gambling Market is expected to grow at a CAGR of 11.5%.

Sports Betting App is not at all a new thing for the world. However, the way in which it is done nowadays is new as well as exciting. The increasing internet usage among individuals for playing games online while sitting at their homes is driving the market.

Also, factors like legalization, corporate sponsorships, cultural approval, and celebrity endorsements are adding more weight to the worldwide adoption of gambling and are a reason behind the increased market size and valuation.

2. To Launch a Sports Betting App You Will Require a License

To enter the Billion-Dollar Gambling industry, you will have to get a license first. We are not experts in online gambling laws, but as per the data available online, it is not very hard to get a license for launching one of the best sports gambling apps these days.

But, every country has different rules and regulations for approving any venture related to online sports betting app development and we recommend you go through the process with the help of a qualified lawyer. Here is some general information about getting a license for launching betting apps for sports in various countries.

• The USA: In the USA, online sports betting is legal in just a few states like New Jersey, West Virginia, and Nevada. In other states, it is not legal to launch a product related to online gambling or betting.

• Europe: In Europe, laws related to gambling differ in different countries. For example, in Italy, you can easily get a license for starting online gambling applications while in German it is not allowed to launch any type of online gambling app or website. That’s why it is better to study the laws of the country you plan to launch your app in and get a lawyer’s advice.
• Australia: Australia is not as strict as the USA when it comes to online gambling. It is legal to own a betting business here if you own a license. Also, getting a license is not very troublesome. 
• Asia-Pacific: Increased spending on games and leisure activities in this region is expected to boost the growth of online sports betting apps in the region. Hong Kong and Macau are the two most prominent and high revenue-generating countries here. 

3. Launching a Sports Betting App On App Marketplaces

• Google Play Store

In July 2017, Google declared that app developers can publish betting applications on Play Store. However, there are strict rules to restrict users of less than 18 years from downloading such applications. Also, it’s crucial to have a gambling license from the targeted country to publish sports betting apps on the Play Store. 

• Apple App Store

To launch your AI sports betting application on the App Store, you have to follow the strict guidelines set by Apple. They’re much the same as Google guidelines but Apple is more specific than Google for its standards and rules. Check out our guide on getting the green light for the iOS app from Apple for more information.

Now that you have an idea of what Sports Betting App Industry is made up of and what are its potential benefits and challenges – let us move forward to our next section listing the features of such apps in detail to find an answer to how much does sport betting app development cost.

How To Develop An App Like Bet365: Key Steps and Considerations

Creating a sports betting application like Bet365 or FanDuel needs careful planning and execution. The following are 8 key sports betting app development steps to lead you through the process.

Step 1:  Market Research and Analysis

Start by comprehensively knowing the sports betting sector, your target customers, and the competition. This knowledge will enable you to identify distinctive selling points and spaces in the market.

Step 2: Define Features and Functionalities

Record the key sports betting app features that users need such as account creation and live betting with real-time data and secure payment terminals and interactive support features. Select features that maximize user satisfaction together with engagement levels.

Step 3: Legal Compliance and Licensing

Clear the legal maze by acquiring requisite licenses and maintaining adherence to local laws. This step is important to function legally and establish user confidence.

Step 4: Choose the Right Technology Stack

Your technology stack for sports betting app selection needs to include components that support secure processing at scale and in real time. Select technologies that operate on multiple platforms including (iOS, Android, web) as well as support third-party system connections.

Step 5: Design Intuitive UI/UX

The design phase should establish easy-to-use interfaces and user-friendly navigation together with visually attractive elements. The UX must function flawlessly because it serves both as a user loyalty builder and encourages prolonged engagement.

Step 6:  Develop Backend Infrastructure

Establish a robust backend to process user information, betting algorithms, and live analytics. The system needs to have the ability to manage high traffic while maintaining data integrity during all operations.

Step 8: Implement Security Measures

The system should adopt high-security features that defend user information alongside financial operations. Your framework requires encryption security protocols and regular security examinations that must utilize two-factor authorization for defense against break-ins.

Step 9:  Testing and Quality Assurance

Perform thorough testing to locate and fix bugs, guarantee functionality, and test performance under diverse conditions. This comprises usability testing, performance testing, and security tests.

By following these steps with utmost care, you can create a sports betting app like Bet365 with a great user experience and differentiation in the market.

Recommended Read: Check the detailed guide for sports betting app development in 2026.

What are the Challenges in Sports Betting App Development?

Here are some of the common challenges that you might face when creating an app similar to Bet365:

• 1: Game and Event Coverage

Challenge: If your sports betting app is unable to offer diverse coverage across multiple sports, then it will lose user traffic. If you see, apps like bet365 provide broad international sports (soccer, tennis, cricket) alongside U.S. leagues (NFL, NBA), boosting engagement.

Solution: When making a sports betting app like Bet365, partner with reliable odds APIs (e.g., those covering 100+ global events) to enable real-time updates without technical overload. Moreover, you can optimize for mobile-first UX with fast loading and live betting features via WebSockets to retain users during peaks.

• 2: Safeguarding user data privacy and security

Challenge: The sports betting apps like Bet365 process high-risk data like payment details, KYC documents, and betting patterns, exposing users to identity theft if compromised. In fact, half of the European iGaming market suffers multibillion-euro losses to fraud each year.

Solution: When building a sports betting app similar to Bet365, implement AES-256 encryption for all data at rest and in transit. Moreover, enforce biometric logins, two-factor authentication (2FA), and role-based access controls, integrated with secure payment gateways like Stripe. Conduct regular audits, penetration testing, and AI-driven anomaly detection for continuous monitoring, ensuring GDPR compliance through selective disclosure in KYC processes.

• 3: Real Time Data and Analytics

Challenge: The data volumes and velocity bring in large amounts of data overwhelm traditional systems that face stiffer latency demands. Moreover, handling data with fault tolerance and interfacing with existing systems adds even more complex challenges.

Solution: You can use cloud-based elastic infrastructural support for dynamic processing and detection of complex patterns. Also, with AI-powered betting app development, you can use predictive analytics to offer personalied recommendation.

• 4: Preventing Frauds

Challenge: Anti-fraud is essential when creating sports betting apps to ensure user trust is gained. Multi-accounting, abuse of bonuses, account takeover fraud, and money laundering are common fraud issues that can amount to hundreds of millions of losses to the sports betting industry.

Solution: Develop AI-based anti-fraud systems that examine user behavior. Also, establish comprehensive KYC processes with document authentication and biometric authentication. You can even establish social account sharing to limit users’ sharing accounts on social sites.

• 5: Cross-Platform Compatibility

Challenge: Over 80% of activity comes through mobile betting, so that ups the ante for broad compatibility without sacrificing one pixel of native feel or speed. Therefore, ensuring real-time functionality across platforms is a challenging task. This, in turn, often causes bugs or platform-specific issues that eventually frustrate users.

Solution: Use cross-platform sports betting app solutions such as React Native and Flutter to develop and deploy applications anywhere, enabling reusability and optimizing for native performance by conducting thorough testing and fixing issues on the devices.

11 Must-Have Features of Mobile Sports Betting Apps like Bet365

To build an AI sports betting predictions app, you need features that will help you stand out from the competitors. Let’s understand each feature of a sports betting app like Bet365 to get more clarity.

1:  App Onboarding

When using your application, a user will first interact with your app onboarding process that includes registration and login. You need to make this process as seamless as possible so that users don’t face any problems while using your application. Also provide the “Forget Password” option at the login screen itself to make it easy for them to change passwords. 

2: A-List of Sports and Players

After login, your William Hill betting app should provide a list of all the sports and players on which users can bet using your app. It is advisable to make this list as extensive as possible to attract more and more users to your application. You can include various sports like Football, Cricket, Basketball, Horse Race, Rugby, and many more. Also, you must list all the players playing a particular game along with their history and performance record.

3: Live Scores

If you want to make your own sports betting app like Bet365 a hit – this is without a doubt a must-have feature. You must provide real-time data to your users so that they can analyze the game and make bets depending on the same. All you need to do is integrate an API for integrating this feature in your William Hill app. We at Apptunix, prefer using TheRundown API by Rakuten to integrate this feature in online sports betting apps. 

4: Betting Guides

It is not necessary that only people who are expert in online sports betting will use your app. So, you have to integrate betting guides in your app to guide people who don’t know much about betting and the process included in your app. These guides must help users in the processes like placing a bet on a particular game or player, getting paid, any other such things.

5: Player Details 

It is also a must-have feature for every app like William Hill sports betting app. You must provide each and every detail of the team as well players (like strengths, weaknesses, and history of winning or losing) playing a particular game in your app to help users make the best bets and win money. 

6: Crowd Favorite

This feature let users know about the team that is likely to win the match and the players that are likely to score more. Mostly, in sports betting apps, this feature is depicted using a negative sign. The app simply adds a negative sign on the name of a particular player or team to signify that it is the crowd’s favorite. 

7: Betting Model Selection

Before a user makes a bet on your sports betting application, you must ask his preferred model for making the bet. Basically, there are three types of model using which a user can bet and these are:

• Straight: Using the straight bet model, a user will be betting on a particular player or team to get the payout.
• Parlay: This model requires users to win multiple bets to get a payout. This is the most difficult type of model to win.
• Teasers: This model is similar to parlays. But using this model, users get a few points on each bet they win.

So, you will have to let users choose which betting model they will prefer to make bets. Also, make sure to clearly explain this entire process to the new users of your app using in-app guides or tutorials either when they register in the app or upon request.

8: Batting Type Selection

After users select the betting model, sports betting apps ask them to choose the betting type. Basically, there are three types of bets – spread betting, moneyline, and totals. It completely depends on an app user using which type he/she wants to make a bet.

9: Results Tab

After the game or a particular event ends, the app must have a result section where users can see the final results of bets they made. This section should have all the information about new poll creation by admin and about the due status on bets.

10: Instant Payments

Do you want to make your app extra sweet and user-friendly? Don’t forget to integrate payment functionality into it. It allows users to add their card details in-app so that they can make bets easily and hassle-free. All your sports betting app developer needs to do is integrate a payment system like Stripe or Skrill in your app to implement this feature.

11:Push-Notifications

In sports betting apps, this feature is very helpful for users as well as app admins. Additionally, it can increase app engagement rate by making users spend more time in your app.

Now that you have seen all the necessary features of a sports betting app – let’s see a rough estimation on how much time and cost you will have to invest in integrating all these features in your app for betting with the help of the following table:

Along with all the above-mentioned sports betting app features in your customer app, you will also require an admin panel to run your betting app successfully. By using a robust admin panel, you will be able to easily manage users and all transactions occurring on your platform. To develop the same, your sports betting app developers will require around 70-80 hours.

While those as mentioned earlier features are essential for a sports betting app, there are also some advanced features that can make your app stand out. If you really want to make a successful sports betting app unique to attract more and more users to it – do consider adding these in your sports betting app. Let’s find what these advanced features are all about:

5 Advanced Features to Add in Your Betting Application

When creating a Bet365 like app, advanced features become the cornerstone. Let’s go through each of the mordern feature of an app like Bet365 to create a successful platform.

1: Live Streaming

A sports betting app should not just help users in making bets on their favorite sports or players, it should also keep users hooked to the platform. To do the same, integrating a live streaming feature is a perfect idea. The real-time movement of players and scores improves the app’s user experience more promisingly.

2: Multiple Language Support

If your sports betting app supports multiple languages – it can attract users from all over the world. When users will see your app in their own local language – they will feel more connected to it and making bets would be a lot easier for them in such a situation.

3: Tips on betting

If your app provides users with some tips and tricks on making bets, it would be a great idea. It is not crucial that everyone who is using your app is a pro at betting. So, feel free to integrate this feature in your app and once you build a good user base of your application, you can use this feature to monetize your application.

4: Fast Bets

This feature will let your users place bets within moments or before any change is done in the scorecard. A number of users find this feature very exciting and it can also drive user engagement in-app.

5: Audio Updates

While giving users live updates in text format about scores and other things in the app is a crucial feature – providing the same in audio format will drive much attention towards your app. The users of sport betting apps are generally busy and they don’t have time to take their phones out and check the live scores. So let them hear it all out using headphones or Bluetooth.

Let’s see how much time and money you will have to invest to integrate these advanced features in your mobile sports betting application. This will give you an exact idea of the cost to make a betting app like 365.

Behind every successful app lies a robust sports betting app development tech stack that ensures your app’s success. And sport betting apps are no different. If you want to make a successful app for sports betting – you must choose the technologies behind it very carefully. Let’s now have a look at the same.

Know More: Which Are the Top Sports Betting App Development Companies? 

Tech-Stack Used For Building Mobile Sports Betting Apps

Basically, the tech stack of your sports betting app will depend on your exact requirement. For example, if you want to build a native app for gambling, you will have to use either Kotlin or Java for your Android application. On the other hand, if you want to build a cross-platform mobile app, you can either use React Native or Flutter for the same.

So, it is advisable to consult with your sports betting app developers first to make an informed decision about your preferred tech-stack. However, to give you an idea of what is behind these apps, here is a list of some technologies from which you can select your preferred ones:

Now that we have seen the state of Sports betting app development market, their must-have and advanced features, and tech-stack used to build such apps – it’s time to find a final answer to our question: how much you will have to invest if you plan on building a mobile sport betting application? So, let’s check it out.

How Much Does it Cost to Build a Sports Betting App Like Bet365?

The answer to how much it will cost to develop a sports betting app like Bet365 will depend on features you choose to integrate into it, tech-stack you use, and the location of app developers you hire.

The more complex your app, the higher the sports betting app development cost. And the same goes for the location of your app developers. If you hire American or European App Developers, they usually work for $50-$80 per hour.

However, if you hire Asian Developers, they will work for you for around $25-$30 per hour. Also, it is not just app development in the process of making an app. You will also have to pay for UI/UX designs, testing of your app, and a project management fee.

For a better understanding to build the best sports betting app, here is a complete breakdown of William Hill mobile betting app development cost considering all the processes involved:

That’s it. If you want to develop a sports betting app with all the above-mentioned must-have features – it will cost you somewhere around $15,000-$35,000. However, if you also wish to integrate advanced features in it, the cost can go up to $150,000.

Keep in mind that it is just a rough estimate and the online sports betting app development cost can go above and beyond with the addition or elimination of certain features.

With this, now we have a complete idea of what we were looking for at the start of this article. Now that you are aware of pretty-much everything about sports betting apps – it is the time to jump in the market with your own app for sports betting to earn a chunk of money.

So, what are you waiting for? Let’s get started.

How Sports Betting App Like Bet365 Make Money?

Sports betting apps similar to Bet365 primarily generate revenue through the bookmaker model. However, there are other revenue opportunities that you should keep in mind to get a fair ROI on the cost of budiling sports betting app.

1: In-App Advertisment

To make money Bet365 like app includes banner ads, video ads, or other supported advertisements that do not interfere with the gambling experience. Higher engagement related to live events enables the delivery of more ads, either through standard ads or advertisements delivered through the use of machine learning.

2: Vigorish (Commission on Winnings)

Sports betting platforms primarily generate revenue through vigorish, also known as vig or juice, which is a built-in commission on every bet placed. Vigorish works by setting odds with a margin favoring the house. Across millions of bets, this scales massively for apps like Bet365, covering operational costs while keeping bets competitive. This ensures profitability regardless of the outcome.

3: Paid Betting Tips and Expert Predictions

To earn money from a sports betting app, you can offer paid betting tips and expert predictions as a premium service. This revenue model of apps like Bet365 appeals to users seeking an edge, with revenue from one-time purchases or subscriptions for ongoing analysis. However, if not this, you can use AI-driven pattern analysis to generate tailored predictions.

4: Subscription Fees

Subscription fees are one of the prime sources for apps like Bet365 to make money. This involves a premium subscription service related to ad-free interaction or access to premium features. However, subscription fees work well as an incentive to loyal consumers, but are secondary to betting margins, unlike pure tipster apps. Bet365 emphasizes more on bets placed and data sales.

5: Affiliate Marketing Partnerships

An app similar to Bet365 operates a revenue share affiliate program, sharing nearly 30% of the net earnings made from the losses incurred by the players referred by the affiliate. The affiliates use the banners and/or links supplied by the company to drive traffic to the website or the social networks, earning constant commission once the minimum requirements of active players are met.

6: Fees on Deposit and Withdrawal

For earning money, you can charges withdrawals fees on payment methods, such as debit cards, e-wallets, and bank transfers. However, Bet365 like application generally do not charge any fees for deposit and withdrawal. User reports occasionally note indirect fees from banks or currency conversion.

Why Choose Apptunix for Your Sports Betting App Project?

When it comes to building high-performance sports betting apps, Apptunix is a premier partner. With expertise as a pioneering sports betting app development firm, Apptunix combines innovation, technology, and market intelligence to design betting sites that are secure, fast, and interactive.

With an in-depth understanding of AI-based solutions, Apptunix provides an all-encompassing tech suite comprising dynamic admin panels, intuitive bookie dashboards, and user-oriented mobile apps. Starting from live betting feeds and anti-fraud mechanisms to instantaneous payment integration and superior analytics. Every solution is specially designed to enhance user experience and unlock business potential.

What really distinguishes Apptunix is its end-to-end strategy, from legal compliance advisory to UI/UX design, development, and post-launch maintenance.

So, if you want to introduce a betting platform that competes with Bet365, Apptunix is your game-changing partner by uniting innovation, agility, and tested expertise it assist you in ruling the sports betting space.