Just imagine you are planning on buying a new bike online. You find one that exactly fits your budget and has all the specification you desire. But, it is from a brand that you don’t know. Other than searching for reviews, how will you find out more about the product and the company selling it? What if you get a video to see the bike in action? Wouldn’t it be amazing? That’s where ecommerce videos come into play.
Whether you’re a startup, just planning to enter in the ecommerce business or an ecommerce juggernaut wanting to expand your business, you must leverage the benefits of ecommerce product videos to attract new people to your offerings, give them enough confidence in your brand, and convince them to choose you over the competition.
Stats show that leveraging ecommerce videos is a ground-breaking strategy to grow and promote your business online. More buyers are connecting with videos today than ever before. So, it’s necessary to lift and increase your online video marketing to connect with your target audience.
What is the Purpose of a Product Video?
The purpose of a product video is to give life to your product.
The following are the three main purposes of a product video:
- Increase revenues by increasing the average number of orders per customer
- Increase conversion rates by helping individuals understand the product with the most ideal data
- Draw in new clients by offering valuable content that satisfies their necessities
The live example of increasing revenues with product videos is Zappos which has been viably utilizing videos for product demos and is succeeding in increasing sales.
Why Ecommerce Videos Increase Sales?
As per Forbes, 90% of customers say that videos of the products help them in making purchase decisions, 64% of people are more likely to purchase a product on web after watching a video and 50% of the decision makers like to see the video than reading an article or blog post on services they are going to hire or products they want to buy.
Here are a couple of the advantages of utilizing ecommerce product videos:
Buyers engage more with ecommerce video
The human’s eyes are normally attracted to moving pictures and lights, which is the reason the video has been a captivating medium for quite a long time. Product videos are specifically proven to catch your target audience’s attention and deliver more data than any other medium accessible.
That is because buyers end up remaining longer on websites with videos. Product videos on an ecommerce website page contribute to an increase of page views per session by 127%, and organizations that incorporate product videos on their website end up observing a lift in session span by 340%. That expansion in time spent on a site is because purchasers are really viewing videos.
Image credits: wistia.com
This isn’t because shoppers would preferably watch than read – this is because individuals ingest data better through video, which is the reason 71 percent of purchasers say product videos explain the item better.
Google adores video
Research shows that an average Google search list gives a mix of results, which includes a video, news, a picture, maps, and different media. With the assistance of product videos, businesses get an extra opportunity to rank higher in Google search engine results, especially if none of the competitors are utilizing video in their stores.
Research also depicts that Google likes websites with a video, which implies having a product video will give higher opportunity to rank on the first page of Google’s SERPs.
According to Buffer, ecommerce websites with product videos on their product pages get an increase of 157% in organic traffic because of videos generating three times monthly visitors than any other content on the website. Additionally, whether it is on your ecommerce website or is shared through a social media channel, customers are more likely to get more data about your product after watching a video about it.
Videos build trust on e-commerce sites
If you’ve recently launched an ecommerce store, adding a product video to your advertising strategy is an awesome method to build customer trust in your product and brand. Even if you’re a known and established brand, making a video for a new product can enable your customers to familiarize them with your collection.
Buyers know that words and pictures can be misleading, and will probably confide in an organization willing to show their product in real life and from all edges with a video.
Mobile users are more attracted to videos
Mobile and videos is a perfect match. 90% of buyers watch videos on their mobile phone. YouTube says that mobile video utilization rises 100% every year. Since individuals love to watch videos while working, on the go and the quantity of mobile phone users is increasing, video audience continues getting bigger and bigger.
Also, Google reveals that cell phone users are twice as likely as TV users and 1.4 times more likely as desktop viewers to feel a sense of personal connection with brands that show video content or promotions on their devices.
The trend of mobile video implies that brands need to personalize the experience of their customers on their smartphones to engage them in a better way.
Ecommerce Videos engages even the laziest buyers
Videos can get attention of every type of audience (even of the laziest ones) and it helps in many ways. The modern customers are smart and they want to see product in action. But, in the meantime, they also don’t want to make any effort in order to get the required information. That’s where videos can help.
Ecommerce videos are the best and the most well-known type of content that will remain longer. A video is one of the perfect ways to come closer to your audience and provide them with a real-life experience. Video effortlessly passes on what you and your business is about, and what your customers or end-clients say in regards to you. All you require is to think beyond your advantages and product with regards to making the video really useful. The more they will know about your positive practices, the more probable they will be to stick around your product/brand.
If you require any further information on how your product videos can help your ecommerce business or what results you can find with them, get in touch with us at firstname.lastname@example.org
Humane yet subtle, Naiya is a girl full of ideas about almost everything. After earning a bachelor’s degree in computer science and engineering, she decided to merge her technical knowledge with her passion for writing – to accomplish something interesting with the fusion. Her write-ups are usually based on technology, mobile apps, and mobile development platforms to help people utilize the mobile world in an efficient way. Besides writing, you can find her making dance videos on Bollywood songs in a corner. To know more, connect her on LinkedIn.