So you have a beauty salon and you are juggling to get more business for it.
Well, the beauty industry is developing with a back-breaking pace. According to Groupon, about $3,756 is spent by females in a year inside salons. And that’s a huge figure, isn’t it? If you are in this industry or have your very own salon, it’s the time to target this industry with a Salon Booking App.
Whether your expertise is in hair styling, makeover or skin care – streamlining your services with an application will make the management easier. The goal of your salon service is to reduce the stress factor of your clients and stylists. You can give it a head start by developing a mobile application for them.
So, if you have decided to develop a salon and spa application for your business, let’s see the must-have features of the same so as to enhance your sales and get best ROI from the same.
11 Must-Have Features of a Salon Appointment Booking App
1. Personal accounts
The personal accounts of users in a salon booking app are crucial for various reasons. First of all, they don’t have to fill in personal details every time they want to avail any of the services. Then, they can manage their appointments easily from there by selecting the specialist they want, when and for what.
2. A Complete List of Services You Offer
Presently, modern salons are not just restricted to coloring or cutting the hairs. Their services have turned out to be a lot more extensive. For example, scalp treatment, laser hair removal, head massage and so on.
Showing a photo library segment of every one of these services is one of the most ideal approaches to advertising your salon. And the salon booking app you develop must have the same. You simply need to put a segment in the main navigation menu and keep the pictures and videos of your services there. You can also give your clients the options to save their most loved services in the app in their wish lists.
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3. Price Listing of Services You Offer
You must be extremely transparent with your clients and one of the best approaches to do it is by mentioning your prices in the application. This is because each client compares the services and their costs with competitors. Thus, you can make things more appealing by:
- Adding different categories with price
- Giving variations and combo packages
4. Appointment Booking
Each salon must add this feature into their application. Through this imperative feature, your clients will be able to book appointments in a hassle-free manner. The application should also have an in-built calendar so the customers can plan a meeting with great ease as per their own convenience. The booking button should take customers to the booking form, which would ask them the following details:
- Service to avail
- Time and date
- Whether it is their first time with the beautician/salon
- And a message to the beautician
This will be followed by the checkout procedure, where customers need to give their credit details and finalize the order.
5. The Facility of In-App Payments
Another function that you can add in your salon application is in-app payments. Allow clients to pay through payment portal, for example, PayPal, Stripe or Braintree. You can also give clients an option to pay through credit or debit cards.
All you need to do is handle the account and complete transactions from the admin panel of your app. You can also ask the clients to pay through Google Wallet or Apple Pay.
Also Read: Why You Should Get A Mobile App Developed Today?
6. Select Beautician of Choice
Clients are mostly selective when they avail beauty and hair treatment. They don’t want to go to any random beautician. So, allow your client to select the attendant while booking for beauty or hair services through mobile appointments booking.
7. Offers and Discount Section for Loyal Customers
The salons always have some regular customers who keep on coming to take the services. So, now it’s your swing to show some loyalty by offering discounts and special offers to them. This will bring the clients again and they would look at no other application.
The offers may incorporate discount coupons that can be scanned over QR codes, customized services to suit their hair types, a couple of free services, for example, free hairstyles, shaving etc.
8. Implementing GPS Technology
GPS is a modern technology, which if you add in your app will benefit your clients as they will be able to effectively track the location of your salon. Apart from that the geofencing will also help in attracting a couple of specific clients with their locations.
9. Push Notifications
One of the ideal approaches to stay connected with your regular customers is through push notifications. You can motivate your clients by sending customized messages to N number of devices at one time. You can also send updates on your services and cutting of costs if any.
10. Haircut of the Week
Through this feature, you can show various trendy hairdos done by you in your very own application. Upload a celebrity picture; state the details, type of style and hairstyle. Offer hairstyling tips as per different face cuts. Go the additional mile, motivate your customers, urge them to come in and try something new. Add hashtag with a photograph to your social media feed to attract more customers.
11. Updo of the Week
Weddings season is the time when updos are particularly searched out. Young ladies are continually searching for funky haircuts and new updos, cash these events by posting a week by week updo with styling tips and advice about the hair look and keep the users engaged with your mobile app and services.
How Much Will it Cost to Develop a Salon Booking App?
The expense to develop a salon booking app relies on the features that should be included in it. To give an estimate, the cost lies between $18000 to $35000. However, with development methodologies like agile, a salon appointment booking app can be developed inside a time period of 6-10 weeks.
The business model of a salon business will revolve around 3 main units: Salon owner, beauticians and customers. Features of salon booking application will be oriented towards simplifying the tasks of this ecosystem.
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The advantages are many, and the expenses are few. Consider making your very own application for your salon if you have not developed one yet. It’s totally up to you whether you like to start with only one or add every one of the features to your application. It truly does not make a difference how big or small your business is or what business you have, your application with attractive features will be a solid tool your customers will love.
Humane yet subtle, Naiya is a girl full of ideas about almost everything. After earning a bachelor’s degree in computer science and engineering, she decided to merge her technical knowledge with her passion for writing – to accomplish something interesting with the fusion. Her write-ups are usually based on technology, mobile apps, and mobile development platforms to help people utilize the mobile world in an efficient way. Besides writing, you can find her making dance videos on Bollywood songs in a corner. To know more, connect her on LinkedIn.