Astrology is no longer just a trend — it's a thriving, million-dollar industry. Developing an astrology app like Co-Star can be your first step towards profitable success.
The global astrology app market size was USD 4.02 billion in 2024 and is projected to touch USD 29.82 billion by 2033, at a CAGR of 24.93% during the forecast period from 2025 to 2033.
Take a look at detailed stats & data of the global astrology app market:
This exponential growth is fueled by increasing interest among Gen Z and Millennials. They actively turn to astrology apps for self-reflection, relationship insights, and emotional wellness.
Whether you’re a startup, brand, or digital entrepreneur, building an astrology app like Co–Star can be your gateway to success.
Let’s get into details:
Why You Should Invest in an Astrology App like Co-Star?
Developing an astrology app like Co-Star signifies tapping into a profitable market. Following, we’ve listed the top 3 reasons why you should invest in an astrology app like CoStar.
Let’s find out:
1. Huge Market Growth
The astrology app market is experiencing significant growth. This is driven by a rising interest in personalized spiritual guidance.
Popular astrology apps, such as Co-Star, with over 20 million active users, and Nebula, with over 3.9 million downloads, underscore the massive demand in this niche.
To develop an astrology app like Co-Star today means stepping into a highly engaged and profitable market. It also offers strong long-term growth potential.
2. Users Keep Coming Back — And Paying
Studies show that astrology apps retain users better than many other lifestyle apps. They report 30–40% daily active user rates.
This strong engagement comes from users’ daily habit of checking personalized horoscopes and seeking guidance. Many also enjoy feeling part of a like-minded community.
Due to this consistent interaction, users are more likely to pay for premium features. These include detailed charts and exclusive readings.
Simply put, the habit-forming nature of astrology content boosts both user loyalty and monetization.
3. Tech + Mysticism = Scalable Business
Astrology apps like Co-Start blend ancient wisdom with advanced technology. The result is a product that is both deeply meaningful and highly scalable.
For example, Co-Star uses AI, machine learning, and real-time data to generate personalized horoscopes. It does this without needing a large team of astrologers.
Businesses can utilize the same technology to reduce operating costs while maintaining high-quality content.
Market research shows that AI-driven personalization can boost user engagement by 30%. This makes apps more memorable and increases their revenue potential.
Must-Have Features to Incorporate into an Astrology App like CoStar
Following, we’ve listed the top features to incorporate into astrology app development like Co-Star:
1. Personalized Birth Chart Generation
Users input their birth date, time, and place to generate a detailed natal chart. This chart highlights planetary positions, zodiac signs, houses, and aspects, offering personalized insights about personality, life path, and potential challenges.
2. AI-Powered Horoscopes & Insights
Utilize AI algorithms to deliver highly personalized daily, weekly, or monthly horoscopes based on the user’s unique birth chart and current planetary movements, making predictions more relevant and engaging.
3. Real-Time Astrological Data (NASA Integration)
Integrate live astronomical data to track current planetary positions, eclipses, retrogrades, and other celestial events in real-time, ensuring the app provides up-to-the-minute accuracy in readings.
4. Compatibility Reports & Friend Matching
Allow users to compare their natal charts with friends, partners, or potential matches to generate compatibility scores and detailed insights into romantic, friendship, and professional dynamics.
5. Social Interaction & Sharing
Create community features where users can follow friends, share their horoscopes or astrological insights on social media, and engage in discussions or challenges related to astrology.
6.Astrological Calendar
Provide an interactive calendar highlighting important celestial events (like full moons, new moons, planetary retrogrades) with explanations on how these events may impact the user’s sign and life.
7. Notification Customization
Offer flexible notification settings, allowing users to receive alerts about personalized horoscopes, upcoming astrological events, daily tips, or reminders at their preferred time and frequency.
8. Built-in Astrology Glossary
Include a comprehensive glossary that explains astrological terminology, symbols, and concepts in clear, simple language, helping beginners better understand their charts and readings.
9. Premium Content Access
Offer subscription-based or one-time purchases for advanced features such as detailed report downloads, expert video analyses, exclusive webinars, or personalized coaching sessions.
10. Minimalist & Aesthetic UI
Design a clean, intuitive, and visually appealing interface with calming colors and smooth navigation to enhance the user experience and reflect the spiritual essence of astrology.
11. Data Privacy & Security
Implement strong encryption and clear privacy policies to protect sensitive user data, such as birth details and personal profiles, thereby building trust and ensuring compliance with data protection laws.
How to Develop an Astrology App like Co-Star?
Creating an astrology app like Co-Star requires a strategic roadmap. Here we’ve discussed the step-by-step development process in detail. Check out:
Step 1: Market Research
Conduct a thorough market research to lay a strong foundation for your mobile app. Study top competitors such as Co-Start, Sanctuary, AstroTalk, The Pattern, and others.
Gather all relevant details and identify gaps & challenges in different aspects. It includes features, user experience, monetization strategies, and trending demands such as personalized horoscopes or AI-based readings.
Step 2: Define USP
Establish your astrology app’s Unique Selling Proposition (USP to set your app apart from your competitors. This step helps to build your app’s core identity and functionality.
For instance, Co-Star stands out because of its minimalist design and AI-generated readings. To compete with established astrology apps, your app must offer unique elements to attract users.
For instance, to develop an astrology app like Co-Star, you must leverageAI, ML, and real-time insights to generate personalised horoscopes without relying on a large team of astrologers. You can consider:
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Hyper-personalized AI horoscopes
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Integration of multiple astrology systems (e.g., Western + Vedic)
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Real-time compatibility matching
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Daily rituals and mood-based content
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Live astrologer chat or tarot features
Make sure that your USP aligns with your target audience — Gen Z, spiritual millennials, astrology-curious sceptics, and so on.
Step 3: Wireframing & UX UI Design
Create wireframes to map out the app’s flow before your app development process begins. When developing an astrology app like Co–Star, focus on a minimalist and aesthetic UI. Use clean fonts and a monochrome theme. Ensure the navigation is seamless to provide a smooth and pleasant user experience.
Focus on mapping key screens like:
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Sign-up & birth data input
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Daily horoscope feed, Birth/natal chart visualization
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Compatibility reports
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Settings & notification preferences
A well-planned wireframe brings clarity to the design. It helps align your team’s vision. It also sets the foundation for an engaging and intuitive astrology experience.
Step 4: Astrology Engine Integration
Integrating a reliable astrology engine is essential for accuracy. It helps generate precise horoscopes and analyze birth charts.
The engine calculates planetary positions, aspects, houses, and other celestial data. These are based on the user’s birth date, time, and location.
This output powers key features like daily predictions, natal charts, and compatibility insights.
Make sure the integration is precise and scalable. It should also support real-time calculations to provide trustworthy astrological insights.
Step 5: AI Integration
Developing an AI-powered astrology app like Co-Star can help you grow your business exponentially.
Integrate AI to deliver highly personalized and dynamic astrology content. Use Natural Language Generation (NLG) to convert raw astrological data into engaging, human-like horoscopes. Machine Learning helps analyze user behaviour and tailor content, tone, and suggestions accordingly.
Add features like:
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Chatbot astrologer for real-time interactions
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Mood-based readings using sentiment analysis
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Smart notifications based on user habits
AI makes your app more intuitive, emotionally intelligent, and user-centric, elevating it beyond traditional horoscope apps.
Step 6: App Development
Once your astrology app like Co-Star design and architecture are finalized, start building the app's frontend and backend.
Frontend Development:
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Use React Native or Flutter for cross-platform compatibility (iOS & Android).
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Focus on smooth transitions, minimal UI, and intuitive user flows.
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Key screens to develop: Onboarding, Daily Horoscope, Natal Chart, Compatibility, Profile, and Settings.
Backend Development:
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Use Node.js, Django, or Ruby on Rails to manage server-side logic.
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Handle user data, horoscope generation, AI integration, and notifications.
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Ensure the secure handling of sensitive data, such as birth information and user preferences.
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Use PostgreSQL or MongoDB for database management.
API Integration:
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Integrate an astrology engine to calculate planetary data.
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Connect to your AI system for dynamic content generation.
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Set up push notification services (such as Firebase or OneSignal) for daily updates.
Important Tips:
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Follow modular architecture for scalability.
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Prioritize data encryption and GDPR compliance.
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Use version control (GitHub/GitLab) and continuous integration tools.
Step 7: Testing & Quality Assurance
Before launching, your astrology app like Co-Star must go through rigorous testing to ensure stability and quality.
Types of Testing:
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Functional Testing: Validate horoscope generation, chart accuracy, and UI functionality.
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UI/UX Testing: Ensure navigation is intuitive and content is readable on all devices.
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Compatibility Testing: Verify the app’s performance across various screen sizes and operating system versions.
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Security Testing: Test data encryption and secure login (especially if using third-party auth).
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Performance Testing: Monitor app response times and load handling under high traffic conditions.
Aim for a polished, bug-free experience to make a great first impression.
Step 8: Launch & Marketing
After successful testing, you're ready to go live.
App Store Launch:
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Prepare assets: app icon, screenshots, and description optimized for keywords (ASO).
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Submit to Google Play and Apple App Store, following their publishing guidelines.
Marketing Strategies:
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Soft Launch: Release in limited regions to gather feedback before global launch.
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Influencer Collaborations: Partner with astrology content creators on Snapchat, TikTok, Instagram, and YouTube.
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Social Media Campaigns: Run themed promotions around zodiac seasons, retrogrades, etc.
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Referral Programs: Encourage users to invite friends for rewards or premium features.
Additional Tactics:
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Create a content blog or horoscope email series.
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Offer in-app purchases or premium tiers for additional features.
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Use analytics tools (Mixpanel, Google Analytics) to monitor user behavior post-launch.
Step 9: Continuous Updates & User Feedback
Launching the app is just the beginning. Success comes from constant improvement.
Collect & Analyze Feedback:
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Monitor app store reviews, in-app feedback, and social mentions.
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Use tools like Hotjar, Firebase, or Amplitude to track feature usage and drop-offs.
Release Regular Updates:
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Bug fixes and performance enhancements
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New features like tarot, daily rituals, or journal prompts
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Design/UI refinements based on user input
Engage Your Users:
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Notify users about new features or astrology events.
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Offer seasonal updates (e.g., Mercury retrograde tips).
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Encourage feedback through in-app surveys or emails.
Keeping your app fresh, accurate, and responsive to user needs builds loyalty and improves retention over time.
Factors Influencing the Development Cost of Astrology App Like CoStar
Below, we’ve listed factors that impact the astrology app development cost, like CoStar. Let’s discuss:
1. App Complexity & Features
Developing an astrology app costs depend on the number and complexity of features you choose.
Apps with basic or limited functionality are more affordable than advanced features such as personalized birth chart generation, AI-driven horoscopes, real-time astronomical data, social sharing and customizable notifications.
Simply put, the more complex your app, the higher the investment required.
| Platform Type | Description | Best for | Estimated Cost Range |
| Basic | - Daily horoscopes
- Basic zodiac sign info
- Push notifications | MVPs, hobby apps, first-time launches | $10,000 - $30,000 |
| Moderate | - Personalized birth chart
- Compatibility reports
- AI-generated horoscopes
- Social sharing | Startups, small to mid-sized astrology apps | $30,000 - $80,000 |
| Advanced | - NASA data integration
- Real-time insights
- Astrological calendar
- AI predictions
- Premium content | Enterprise apps or top-tier astrology brands | $80,000 - $150,000+ |
2. Platform Choice (iOS, Android, or Both)
Another factor to consider is platform choice – whether to build for iOS, Android, or both. Your choice will impact not only your reach but also your budget, development time, and maintenance costs.
Native apps typically cost more than cross-platform solutions, but they offer better performance and a more seamless user experience.
Platform Compatibility Comparison Table:
| Platform Type | Description | Best for | Estimated Cost Range |
| iOS or Android (Single) | Build the app for just one platform (iOS or Android) | MVPs or region-specific launches | $10,000 - $40,000 |
| Cross-Platform | One codebase for both platforms using Flutter, React Native, etc. | Startups or budget-conscious full-market launches | $40,000 - $60,000 |
| Native iOS + Android | Two separate native apps built specifically for iOS (Swift) and Android (Kotlin) | Feature-rich apps focused on long-term scaling & top-tier UX | $40,000 - $150,000+ |
Note: Astrology app development cost estimates may vary depending on the app’s feature set, design complexity, team location, and ongoing support requirements.
3. UI/UX Design
First impression matters! Therefore, it's crucial to build an accessible, interactive, and intuitive UX UI design for your astrology app. However, the cost can vary among certain factors – check the table below:
| Design Level | Key Elements | Best for | Estimated Cost Range |
| Basic | - Standard color scheme
- Basic typography
- Simple screens & navigation | MVPs or region-specific launches | $2,000 - $8,000 |
| Moderate | - Custom icons
- Personalized theme
- Smooth user flows
- Consistent layout | Startups or budget-conscious full-market launches | $8,000 - $15,000 |
| Advanced | - Interactive animations
- Dark/light mode
- Zodiac-themed illustrations
- Microinteractions | Feature-rich apps focused on long-term scaling & top-tier UX | $15,000 - $30,000+ |
4. AI & Data Integration
Implementing AI for personalized insights and integrating live astronomical data (e.g., from NASA) requires specialized development and possibly third-party API usage fees.
| Factor | Description | Use Cases | Estimated Cost |
| AI & Data Integration | Using AI algorithms and astronomical data for personalized horoscopes, pattern recognition, and predictions | - AI-generated daily horoscopes
- Predictive compatibility
- Data from NASA APIs | $25,000 - $80,000+ |
5. Third-Party Services & APIs
Costs may include licensing fees for astrology databases, horoscope generation algorithms, payment gateways for subscriptions, and push notification services.
| Factor | Description | Use Cases | Estimated Cost |
| Third-Party Services & APIs | External services or APIs used to power horoscope data, push notifications, payments, analytics, etc. | - Astrology APIs
- Firebase (auth, analytics)
- Stripe (payments) | $3,000 - $10,000+ (varies with usage) |
6. Security & Privacy Compliance
Ensuring data encryption, secure authentication, and compliance with regulations like GDPR adds complexity and cost.
| Factor | Description | Use Cases | Estimated Cost |
| Security & Privacy | Ensuring encryption, secure logins, and compliance with laws (like GDPR or CCPA) | - User data protection
- Encrypted chats
- Terms & conditions, data consent flows | $5,000 - $15,000+ |
7. Team Location & Expertise
Astrology app development costs vary significantly depending on whether you hire freelancers, local agencies, or offshore teams, as well as the expertise level of developers.
| Factor | Description | Use Cases | Estimated Cost |
| Team Location & Expertise | Developer rates vary by region; highly skilled developers in North America/EU charge more than offshore teams. | USA/UK | $20 - $200/hour |
| Asia (including India) | $20 - $100/hour |
How Much Does it Cost to Develop an Astrology App Like CoStar?
Developing an astrology app like Co-Star can cost anywhere between $10,000 and $120,000+, depending on the app’s complexity and feature set.
To build an astrology app like Co-Star for the basic version with standard features, such as daily horoscopes and birth chart generation, might cost around $10,000 to $30,000.
However, if you plan to build an astrology app like Co-Star with advanced elements like AI-powered personalized readings or live astrology consultations, the cost can range from $70,000 to $1,20,000 or above.
| Feature Set | Description | Estimated Cost |
| Basic Astrology App | Daily horoscopes, birth chart, and basic user profiles | $10,000 - $30,000 |
| Mid-level Astrology App | Compatibility features, refined UI UX, and in-app purchases | $30,000 - $70,000 |
| Advanced Astrology App | AI-based personalized readings, chatbots, and smart notifications | $70,000 - $120,000 |
| Premium Astrology App | Live consultations, AI engine, multilingual support, scalability | $120,000 - $150,000 |
Bonus Read: How Much Does it Cost to Hire App Developers in New York?
How Does an Astrology App like Co-Star Make Money?
Let’s now discuss top monetization strategies for an astrology app like Co-Star:
1. Subscription-Based Model
This is one of the most common and effective revenue models for astrology apps.
The global mobile app subscription market is projected to reach $58.4 billion by 2027, indicating a strong willingness among users to pay for premium experiences.
Users pay a recurring fee—monthly or annually—to unlock premium features such as:
- Ad-free experience
- In-depth horoscope reports
- Compatibility readings
- Exclusive content and early access
This model works best when the app offers continuous value that encourages users to stay subscribed over time.
When to Use:
- After building a loyal user base with consistent engagement.
- When you offer valuable, exclusive features (e.g., detailed daily horoscopes, relationship insights, and deep astrological analysis).
2. In-App Purchases
Developing an astrology app like Co-Star can capitalize on this model by offering one-time purchases that provide users with personalized and engaging content without requiring a subscription.
According to reports, in-app purchases account for approximately 48.2% of total mobile app revenue, making them a major contributor to overall earnings.
Popular In-App Purchase Options Include:
- Personalized Reports: Birth charts, compatibility readings, or detailed star-aligned insights.
- Exclusive Horoscopes: Premium daily, weekly, or monthly forecasts.
- Virtual Goods: Zodiac-themed items such as gemstones, tarot cards, or digital stickers for customization.
- Match Studies: In-depth analysis of compatibility between users or with celebrities.
These microtransactions enable users to access premium content at their own pace, offering flexibility while generating substantial revenue.
3. Ads & Affiliate Marketing
The global mobile advertising market is expected to exceed $400 billion by 2025, highlighting its strong earning potential.
Monetizing through ads and affiliate marketing is ideal for astrology apps with a high volume of free users.
By displaying relevant, non-intrusive ads or promoting products through affiliate links, apps can generate passive income without requiring direct user charges.
Ways to Implement:
- Targeted Ads: Display personalized ads based on zodiac signs, user behavior, or interests.
- Affiliate Links: Promote astrology-related products, such as books, crystals, journals, or wellness tools, in exchange for a commission.
- Sponsored Content: Partner with brands for promotional horoscope posts or content.
4. Merchandise & Brand Collaboration
As your astrology app builds a recognizable identity and community, selling branded products can be a strong secondary revenue stream.
Users often seek tangible items that resonate with their zodiac signs and spiritual interests.
Popular Merchandise Options:
- Zodiac-Themed Apparel: T-shirts, hoodies, jewelry, and tote bags.
- Spiritual Tools: Crystals, incense, candles, and journals.
- Custom Items: Personalized birth chart posters or star-map wall art.
Note: Partnering with lifestyle, health & wellness, or fashion brands for co-branded campaigns or limited-edition product drops can amplify reach and revenue.
5. Paid Consultations
Offering one-on-one consultations with professional astrologers or spiritual coaches provides high-value, personalized experiences that users are often willing to pay for.
The online spiritual services industry, including astrology, is growing at a CAGR of over 10%, reflecting increasing demand for personalized services.
Consultation Types:
- Live Sessions: Video or voice calls with astrologers for natal chart readings, relationship advice, or career guidance.
- Text-Based Consultations: Personalized guidance delivered via chat or in-app messages.
- Bundle Packages: Multi-session or report bundles with discounted pricing.
Partner With Apptunix to Build an Astrology App like Co-Star
Frequently Asked Questions(FAQs)
Q 1.How much time does it take to build an astrology app like Co-Star?
Typically, building a fully-featured astrology app like Co-Star takes 3 to 6 months, depending on the complexity of features, integrations, and platform support (iOS, Android, Web).
Q 2.What is the future of astrology apps like Co-Star?
Astrology apps have a strong growth trajectory with rising user engagement driven by personalized AI features, social sharing, and holistic wellness trends. The market is expected to expand significantly with more innovations in AI-powered insights and real-time guidance.
Q 3.How is AI used in astrology apps like Co-Star?
AI personalizes horoscopes by analyzing birth data and user behavior, automates complex astrological calculations, and delivers real-time, accurate predictions. It also enables chatbots and interactive features, making the app smarter and more engaging.
Q 4.How much does it cost to develop an astrology app like Co-Star?
Atrology app development costs usually range between $10,000 to $150,000 or above depending on features, design complexity, platform choice, and backend infrastructure.
Q 5.What technology stack is used to develop an astrology app like Co-Star?
Commonly used technologies include:
- Frontend: React Native or Swift (iOS), Kotlin (Android)
- Backend: Node.js, Python, or Ruby on Rails
- Database: MongoDB, PostgreSQL
- APIs: Astrology calculation APIs, AI/ML models for predictions
- Cloud: AWS, Google Cloud, or Azure for hosting and scalability
Q 6.Can astrology apps generate revenue?
Yes, through subscription models, in-app purchases, ads, personalized reports, and live consultations.
Q 7.What are the top 5 astrology apps?
Top famous astrology app includes AstroTalk, The Pattern, Co-Star, Sanctuary, and Time Passages.
Q 8.Can astrology apps integrate live astrologer chats?
Yes, many apps include live chat or video call features for personalized consultations.
Q 9.Do astrology apps need regular updates?
Yes. Regular updates add new features, improve accuracy, and enhance user experience to stay competitive.
