How a Mobile App can help Improve User’s Shopping Experience?

Published In : Technology, June 12, 2019

With the ever-increasing number of mobile shoppers, m-commerce is gradually getting to be one of the speediest and simplest ways for making purchases online. May it be for comparing products/pricing, getting customized or special offers, purchasing items or reviewing products – with retail mobile applications, shoppers are empowered like never before.

The demand for business mobile applications is being driven by both – retailers and customers – who understand how Smartphones can make the shopping experience more effective. According to a study, four out of five Americans are currently online buyers, with more than half having made buys utilizing a mobile device.

And, if we talk about the sales over mobile around festivals like Black Friday and Cyber Monday, the stats will blow your mind away. In the year 2018, the sales on these festivals surpassed $2 billion, breaking the past record set in 2017.

what is customer experience

Source: Shopify

But, for what reason is this the case? Why shoppers are more interested in utilizing applications rather than websites? Let’s find out.

Shopping and Mobile Apps: A Perfect Match for Great UX

Mobile applications are taking the world by storm. There truly is an application for nearly anything, and e-commerce isn’t one to get behind. Below mentioned are three ways by which mobile apps improve the shopping experience:

1. Mobile Apps Keep Customers Engaged with Phone’s In-built Features

Do you know that you as a business can take benefits of your customer’s device via a mobile application? The features of a user’s phones help a mobile application in simplifying the shopping processes while increasing the customer engagement. For example, Microphone, GPS and Camera.

In e-commerce mobile apps, businesses can incorporate GPS to permit pinpointing a user’s location. Also, using GPS, businesses can accelerate sales by eliminating the need to include shipping information manually.

Modern-day shoppers are a bit lazy. They need comfort at every point and find it hard to type for the thing they need. To make their experience consistent, businesses can give users an alternative to verbalize what they’re searching for to simplify the search procedure. This, in turn, will increase the user’s engagement. They will make more voice searches and may end up purchasing fast.

Big brands like Walmart, Amazon, and Sephora are already embracing the trends to enhance the shopping experience of users through voice-based shopping. Walmart recently collaborated with Google to help clients simply say the word to have Walmart help them shop.

2.Mobile Apps Personalize In-app Shopping Experience Using Advanced Features

As per Criteo, mobile application users are more likely to come back to the store within 30 days as compared to users who access shopping website in a web browser. This thus expands customer loyalty and furthermore keeps users engaged with the brand.

Let’s go over ways in which businesses can increase customer loyalty and client retention with a mobile app:

  • Personalization: Mobile applications can give a personalized experience to users by prioritizing features and showing relatable suggestions to users dependent on his/her past purchases.

  • Push notifications: Mobile applications use push messages to speak with users. When a customer receives a relevant and useful push notification from the app, his/her engagement in brand increases which in turn improves customer experience.

  • Rewards system: Using a mobile application, businesses can urge customers to keep coming back by implementing a loyalty program, just like Starbucks did. It can be in the form of points that can be utilized to get a free product or a discount, first access to the brand-new collection, or rewards on future purchases.

In turn, all these features will help increase customer engagement with the brand while automatically enhancing the customer experience.

2.Mobile Apps Make the Check-Out Process Easy and Convenient

The manner in which your store is presented to your customers can make or break your business. When accessing a website, users expect simple navigation so they can discover what they’re searching for. Mobile applications are comparatively confining in terms of layout, which businesses can use in their favor.

To be more specific, mobile app screens don’t contain irrelevant buttons and flags in store’s layout and that can prompt a more fulfilling user experience. Absence of distractions will enable your customers to get to the checkout quicker and return more often as they’ll remember how easy it is to make purchases in your eCommerce mobile application.

Look at the designs for Wasil mobile store created at Apptunix. It’s simple as well as precise, filters are located discretely and are accessible on request, and users can without much of a stretch view saved things by clicking on their wish list.

mobile customer experience

Mobile applications like the one shown above remove friction from checkout to battle cart abandonment because of:

  • One tap to log in or make a payment with Touch ID

  • Save and prefilled checkout information

  • Easy login methods using social accounts

This empowers customers to experience checkout quicker without unnecessary features and further improves customer experience.

One thing that businesses can learn from the triumphs of top brands like Amazon and Walmart is optimizing customer experience with mobile applications. Not just market leaders, even growing brands are investing in mobile applications to guarantee a more user-friendly experience for their users.

If your business hasn’t arrived there yet, it’s high time when you should focus on getting a mobile app for your e-commerce store to accelerate your sales.

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